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Pocky Japan engagement report

@PockyJPN - 447K followers on X

Measured over 5 original posts from a 30-day window, last computed on October 28, 2026.

Engagement

Per follower
0.008%
of 447K followers
Per impression
0.47%
7.4K views on a typical post
Reach
1.66%
of its followers see a post
Typical post
35
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.2/day
active 20% of days
Peak time
01:00 UTC
Monday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 35 interactions against 447K followers, an engagement rate of 0.008%. Posts are seen about 7.4K times each, and 0.47% of those impressions turn into an interaction. That is about 1.67% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video and 80% link out. The account's strongest tracked post pulled 346K interactions, about 9886x its own typical post. Recurring topics include #ポッキーのなかみ展, #グリコ, #シェアハピパッケージ. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #ポッキーのなかみ展, #グリコ, #シェアハピパッケージ.

Where this sits in the catalog

At 0.008%, Pocky Japan sits above the 10th percentile of the 212,925 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.698%
p902.61%
p9983.0%
Engagement rate as a share of followers, across the 212,925 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,436 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.698%
90th percentile2.61%
99th percentile83.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video80% of posts+111%+108% to +115%34K
Outbound link80% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 80% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 80% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 168 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Nov 11, 20259886x their median

    1年経つの早くないですか…? https://t.co/tITlOw7rXt

    285K54K6446.6K8.4M viewsView on X
  • Nov 10, 2025113x their median

    新しくなったポッキーで、 かさねポッキーしませんか? #ポッキーな瞬間 #ポッキープリッツの日 をお忘れなく🍫 ご自由にお使いください😊 https://t.co/t1F2PW8WjT

    3.1K62247231720K viewsView on X
  • Nov 25, 202523x their median

    ポッキー2層仕立てシリーズから <薫るカカオ>が新登場🍫 https://t.co/v3ir90tQEw 1層目はコク深いチョコレート、 2層目は柔らかなムースチョコレートで包み込むことで、 濃厚な味わいでもすっきりとした後味に✨ カカオ本来の風味を引き出した 濃く柔らかいくちどけを是非ご堪能ください♡ 食べてみたい人は「いいね」で教えて👇

    654135328144K viewsView on X
  • Nov 11, 202517x their median

    今日は11/11 ( ˘ω˘ )つ─━━━━ 「ポッキー」or「ポッキーの日」って打ってみ?

    42850931135K viewsView on X
  • Dec 9, 202515x their median

    商品回収に関するお詫びとお知らせ   当社が製造・販売する『ポッキーチョコレート』と『ポッキー極細』を含むチョコレート製品20品目において、本来の風味と異なる商品の流通が判明したため、当社の品質方針に則り、当該商品を自主回収いたします。 詳細については、下記をご確認いただきますようお願いいたします。 https://t.co/OiG86E4xiB   今回の対象20品目の中には、2025年9月にリニューアルしたポッキー各商品も含まれております。大変申し訳ございません。   <回収対象の商品> (1)ポッキーチョコレート (2)ポッキー<極細> (3)ポッキーチョコレート<8袋> (4)業務用ポッキーチョコレート (5)景品用ポッキーチョコレート (6)販売促進用ポッキーチョコレート (7)冬のくちどけポッキー (8)冬のくちどけポッキー<ふぞろい品> (9)ジャイアントポッキー (10)ジャイアントドリームポッキー (11)ポッキー女神のルビー (12)ポッキー大人の琥珀 (13)神戸ローストショコラ<芳醇カカオ> (14)神戸ローストショコラ<ゴーフル> (15)メンタルバランスチョコレートGABA<ビター> (16)メンタルバランスチョコレートGABA<ミルク> (17)メンタルバランスチョコレートGABAミルク<小袋> (18)メンタルバランスチョコレートGABAフォースリープ<甘さひかえめビター> (19)LIBERA<ビター> (20)LIBERA<ミルク>   リニューアル品を含む商品:(1)(2)(3)(4)(5)(6)   多大なるご迷惑をおかけしておりますことを深くお詫び申し上げます。

    1931662113494K viewsView on X
  • Nov 11, 2025

    Pocky Japanさん、ごつ盛りソーセージはリポストしてくれなかった... (ポッキーじゃないのバレたか🤔) https://t.co/8mrl6pyJMd

    4214818449K viewsView on X
  • Nov 11, 202512x their median

    本日 #11月11日 東武動物公園から #ヒツジ の #ポッキー が 搬入されました! 検疫期間後、環境に慣れてからの 展示となります。 搬入後、エサもしっかり 食べてくれています☺️ よろしくお願いいたします! #ヒノトントンZOO #羽村市動物公園 #担当こだわりの搬入日 https://t.co/gNIfmzEvIH

    374457659K viewsView on X
  • Oct 27, 202611x their median

    /​ ファミリーマート限定! ポッキー&プリッツの日キャンペーン開催中🎉 \​ ​対象商品の購入、応募で特大グッズがあたる!​ ぜひお近くのファミリーマートをご利用ください✨ キャンペーンの詳細はこちら https://t.co/hvMbd1QId3 https://t.co/KMBMqhyQa0

    3396003357K viewsView on X
  • Nov 11, 202511x their median

    今年の #ポッキープリッツの日 も一緒に盛り上げてくださり、ありがとうございました!🍫 皆さん、楽しんでいただけましたか? ポッキーの担当として、今日この日を迎えることを少しプレッシャーに感じつつ、それ以上に、たくさんの笑顔と投稿に励まされながら、心から楽しい1日を過ごすことができました。 今年、ポッキーは10年ぶりにリニューアルしました。 例年と同じようでいて、今年は新しい「ポッキー&プリッツの日」。 “10年ぶりの進化”という大ニュースを、みんなで体感したい。 そんな想いから、#ポッキーな瞬間 をテーマに投稿を募集しました。 シェアハピネスを感じる温かい投稿から、思わずクスッと笑ってしまうユーモア溢れる投稿まで、 本当にたくさんの「ポッキーな瞬間」をありがとうございました。 今回のリニューアルは、1から素材と向き合い、何度も試行錯誤を重ねて生まれたものです。 これからの時代にふさわしい“ポッキー”を、皆さんと一緒に探していけること、心から楽しみにしています。 最後に、感謝の気持ちを込めてメッセージを綴りました💌 来年もお楽しみに!✨

    3095410137K viewsView on X
  • Jan 15, 20265.9x their median

    【プレイリスト紹介①🎧】 落ち込んだ日も、疲れた夜も あのひとを笑顔にする特別なラブソング✨ 元気がほしいときの♡な♪ ─────────⚪──── ◄◄⠀▐▐⠀►► 𝟸:𝟷𝟺 / 𝟹:𝟷𝟺⠀─○ 🔊 @jwave813fm ディレクターがセレクト❤️ ▶️ https://t.co/vdLLn0Eczq #ラブなポッキー https://t.co/aAPCCT3I0o

    152452822K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ポッキーのなかみ展#グリコ#シェアハピパッケージ#東武ストア

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 35 interactions against 447K followers, an engagement rate of 0.008%. Posts are seen about 7.4K times each, and 0.47% of those impressions turn into an interaction. That is about 1.67% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video and 80% link out. The account's strongest tracked post pulled 346K interactions, about 9886x its own typical post. Recurring topics include #ポッキーのなかみ展, #グリコ, #シェアハピパッケージ. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Pocky Japan's engagement rate on X?
Pocky Japan (@PockyJPN) has an engagement rate of 0.008%, based on the median interactions across 5 original posts from the last 30 days against 447,252 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, Pocky Japan sits above the 10th percentile of the 212,925 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @PockyJPN have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @PockyJPN post?
Most posts go out around 01:00 UTC, and Monday is its busiest day, at roughly 0.2 posts per day across the measured window.

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