Playboy engagement report
@Playboy - 1.5M followers on X
Measured over 40 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 214 interactions against 1.5M followers, an engagement rate of 0.014%. Measured over 40 original posts, its engagement rate beats 51% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 31K times each, and 0.692% of those impressions turn into an interaction. That is about 2.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 95% link out. The account's strongest tracked post pulled 2.8K interactions, about 13x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #regram.
Compared with accounts its own size
Playboy's engagement rate beats 51% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.014%, Playboy sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jul 14, 202613x their median
Introducing our Summer cover star, Cara Delevingne. Delevingne has spent over a decade being looked at—model, actor, muse. Now she's the one calling the shots. Her debut album drops in August, she stars in Jordan Firstman's Cannes darling "Club Kid," and she recently came out as a lesbian onstage at a RosalĂa show. In conversation with Ottessa Moshfegh, Delevingne opens up about getting sober, falling in love, and being naked. (And boy, is she naked.) Head to the link for the full cover story: https://t.co/c0p17CSHhb Photographer: Zoey Grossman Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative Director: Marie Suter Styling: Lana Jay Lackey Hair Stylist: Mara Roszak Makeup Artist: Shelby Smith Set Design: Nicholas Faiella Manicure: Thuy Nguyen Executive Producer: Taylor Tindall Production: Crawford & Co Productions Bookings: Special Projects
- Aug 12, 202611x their median
Happy birthday to our Summer 2026 cover star, Cara Delevingne. For more from her cover shoot—including a look at her birthday suit—hit the link: https://t.co/Wkmskhv9mr Photographer: Zoey Grossman Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative Director: Marie Suter Styling: Lana Jay Lackey Hair Stylist: Mara Roszak Makeup Artist: Shelby Smith Set Design: Nicholas Faiella Manicure: Thuy Nguyen Executive Producer: Taylor Tindall Production: Crawford & Co Productions Bookings: Special Projects
- Aug 23, 20265.8x their median
A little behind the scenes magic with our Miss August, Lydia Bielen: https://t.co/fVlNPerfn6 Photographer: Ashley Olah Editor-in-Chief: Phillip Picardi Creative, Playboy: Smiley Stevens Words: Magdalene Taylor Styling: Annie Lavie Styling Assistant: Alena Nitti Hair Stylist: Mary Kendall Makeup Artist: Kayli Rachelle Lighting Tech: Nicholas Caiazza Location: Stone Fox Ranch Florals: Cobra Lily Floral Design Executive Producer, Video: Daniel Waynick Producer, Video: Cori Salinas Producer: Ali Khemi DP: Szymon Dybowski Gaffer: Brooks Gallo Sound: Pablo Mena Editor, Video: April Maxey
- Aug 21, 20265.4x their median
Things are a little different in Australia: trees shed bark instead of leaves, swans come in black, and mammals carry built-in pouches. Once a British penal colony, it's now a mashup of the world's best offerings—and we're talking about more than just the beaches. Relive our "Women Down Under" pictorial: https://t.co/sUVjH9h3gk
- Aug 13, 20265.3x their median
For Miss August, modeling is a creative outlet. "It's like a chance to express myself through fashion and also other people's visions," Lydia Bielen says. "Getting to work with a lot of other cool, creative people is always inspiring. To see their aesthetics and vision for a shoot always gives me ideas." See the full feature: https://t.co/fVlNPerfn6 Photographer: Ashley Olah Editor-in-Chief: Phillip Picardi Creative, Playboy: Smiley Stevens Words: Magdalene Taylor Styling: Annie Lavie Styling Assistant: Alena Nitti Hair Stylist: Mary Kendall Makeup Artist: Kayli Rachelle Lighting Tech: Nicholas Caiazza Location: Stone Fox Ranch Florals: Cobra Lily Floral Design Executive Producer, Video: Daniel Waynick Producer, Video: Cori Salinas Producer: Ali Khemi DP: Szymon Dybowski Gaffer: Brooks Gallo Sound: Pablo Mena Editor, Video: April Maxey
- Aug 9, 20264.8x their median
Take a look back through Playboy's Miss Augusts of the 1980s—starting with 1982's Cathy St. George: https://t.co/HqbNll3gcX https://t.co/GCPh6pyO2m
- Aug 10, 20264.5x their median
Wishing Miss February, @HeyLaurenSummer, a very happy birthday. Show her some love in the replies. Photography by Alana O'Herlihy https://t.co/mKw9CsmldL
- Aug 10, 20264.3x their median
#regram Happy birthday to our Fall 2019 cover star, @KylieJenner. https://t.co/ncXen8fRf2
- Aug 17, 20264.1x their median
Miss August Lydia Bielen has found her magic in quieter places these days—trading a mud hut in the Himalayas, where she once studied shamatha and vipassana meditation with Lama Sonam and Tara Nieves, for long hikes and surf sessions up and down the Oregon coast. No matter where she lands, the same threads follow her home: meditation, writing, and inspiration pulled straight from nature and the divine. See her full feature: https://t.co/fVlNPerfn6 Photographer: Ashley Olah Editor-in-Chief: Phillip Picardi Creative, Playboy: Smiley Stevens Words: Magdalene Taylor Styling: Annie Lavie Styling Assistant: Alena Nitti Hair Stylist: Mary Kendall Makeup Artist: Kayli Rachelle Lighting Tech: Nicholas Caiazza Location: Stone Fox Ranch Florals: Cobra Lily Floral Design Executive Producer, Video: Daniel Waynick Producer, Video: Cori Salinas Producer: Ali Khemi DP: Szymon Dybowski Gaffer: Brooks Gallo Sound: Pablo Mena Editor, Video: April Maxey
- Aug 24, 20263.4x their median
Meet Gale Olson, an Army brat turned Playboy's Miss August 1968: https://t.co/9N9LzAAlcj https://t.co/5QgpXeRIBk
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 214 interactions against 1.5M followers, an engagement rate of 0.014%. Measured over 40 original posts, its engagement rate beats 51% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 31K times each, and 0.692% of those impressions turn into an interaction. That is about 2.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 95% link out. The account's strongest tracked post pulled 2.8K interactions, about 13x its own typical post.
- What is Playboy's engagement rate on X?
- Playboy (@Playboy) has an engagement rate of 0.014%, based on the median interactions across 40 original posts from the last 30 days against 1,539,511 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.014%, Playboy sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Playboy have real engagement?
- Its engagement rate beats 51% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Playboy post?
- Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 1.33 posts per day across the measured window.