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PlayStation engagement report

@PlayStation - 45M followers on X

Measured over 119 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.009%
of 45M followers
Per impression
0.417%
984K views on a typical post
Reach
2.21%
of its followers see a post
Typical post
4.1K
interactions (median)
Saved
0.019%
190 bookmarks on a typical post
Posting rate
4.9/day
active 90% of days
Peak time
15:00 UTC
Thursday

A typical post picks up 4.1K interactions against 45M followers, an engagement rate of 0.009%. Measured over 119 original posts, its engagement rate beats 44% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 984K times each, and 0.417% of those impressions turn into an interaction. That is about 2.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 119 posts sampled, 100% carry an image or video and 84% link out. The account's strongest tracked post pulled 359K interactions, about 88x its own typical post. Recurring topics include #psblog, #psshare, #wolverineps5.

Measured over 119 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #psblog, #psshare, #wolverineps5.

Compared with accounts its own size

PlayStation's engagement rate beats 44% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 34% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, PlayStation sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 6, 202688x their median

    Grand Theft Auto VI: An Extended Look premieres on @netflix Thursday, August 27 at 3 p.m. ET. https://t.co/px5rI0eKh7 https://t.co/IDZO55jY6K

    290K37K17K15K62M viewsView on X
  • Aug 27, 20269.4x their median

    Grand Theft Auto VI: An Extended Look is now playing on @netflix Available to pre-order at PlayStation Store: https://t.co/XwXND3TASW https://t.co/AEGmKf8JtP

    33K2.6K2.5K1342.2M viewsView on X
  • Aug 11, 20266.5x their median

    Looking sharp. Inspired by Insomniac’s Battle Reborn suit and claws, the Marvel's #WolverinePS5 Battle Yellow Limited Edition bundle and Adamantium Limited Edition console covers and DualSense release Sept 15. Pre-orders live Aug 19: https://t.co/xwJ5T4nz1E https://t.co/CfbrSDTB9u

    19K2.0K5.1K7622.2M viewsView on X
  • Aug 13, 20264.2x their median

    Marvel's Wolverine is packed with ferocious combat from the very first claw-swipe. New details on claw combat, rage tiers, story, and more in a hands-on report: https://t.co/5EKUqhHtyM https://t.co/ej70MiUkog

    13K1.1K2.3K7345.0M viewsView on X
  • Aug 27, 20263.9x their median

    The 27" Gaming Monitor with DualSense Charging Hook is available today: https://t.co/QhvZe3rwc3 🔵 QHD screen with HDR visuals 🔵 Up to 240 Hz refresh rate 🔵 VRR support for smooth gameplay 🔵 Convenient DualSense charging https://t.co/hYSvAxwxvL

    13K7032.4K3463.6M viewsView on X
  • Aug 12, 20263.7x their median

    Ghost of Yōtei Complete Edition launches October 1, including: 🗻 Echoes of Sekigahara story expansion ⚔️ Most Wanted survival mode 🏆 New trophies, weapons, and armor …and more. Full details: https://t.co/95s0aLovu5 https://t.co/9ugtLNa2OG

    11K1.3K2.7K4691.7M viewsView on X
  • Aug 11, 20263.6x their median

    Draw swords together for Middle-earth ⚔️ The Lord of the Rings: War in the North - Legacy Edition brings co-op action to PS5 today: https://t.co/MwsWcKyKtN https://t.co/X6EEu1rDv5

    12K8912.1K2991.9M viewsView on X
  • Aug 13, 20263.1x their median

    Be the best of the best ✈️ Take to the skies in Season 4's Top Gun with new two-seat fighter jets, Carrier Strike, Gauntlet: Fighter Sweep, and the legendary return of Wake Island. Suit up. Play for free August 18. https://t.co/1L7LhTZfhm

    10K1.2K5564222.7M viewsView on X
  • Aug 20, 20263.0x their median

    Suit up. Marvel's #WolverinePS5 Digital Deluxe Edition comes with five unique suits and five sets of claws. Pre-order now: https://t.co/jN1M4w4S2y https://t.co/dThtnxIWub

    8.7K8452.6K1521.4M viewsView on X
  • Aug 12, 20263.0x their median

    Watch the Phantom Blade Zero gameplay deep dive State of Play on August 17 at 7:00pm Pacific Time. Pre-orders live today. Full details: https://t.co/cKtDvf80Lz https://t.co/bNvh6HiugQ

    8.3K1.2K2.3K2841.2M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#psblog#psshare#wolverineps5#psvr2#marveltokon

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4.1K interactions against 45M followers, an engagement rate of 0.009%. Measured over 119 original posts, its engagement rate beats 44% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 984K times each, and 0.417% of those impressions turn into an interaction. That is about 2.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 119 posts sampled, 100% carry an image or video and 84% link out. The account's strongest tracked post pulled 359K interactions, about 88x its own typical post. Recurring topics include #psblog, #psshare, #wolverineps5.

What is PlayStation's engagement rate on X?
PlayStation (@PlayStation) has an engagement rate of 0.009%, based on the median interactions across 119 original posts from the last 30 days against 44,585,419 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, PlayStation sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @PlayStation have real engagement?
Its engagement rate beats 44% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @PlayStation post?
Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 4.9 posts per day across the measured window.

Keep going

PlayStation (@PlayStation) Engagement Rate - 0.009% | PlayerSells