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PlayStation engagement report

@PlayStation - 45M followers on X

Measured over 139 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.007%
of 45M followers
Per impression
0.267%
1.1M views on a typical post
Reach
2.51%
of its followers see a post
Typical post
3.0K
interactions (median)
Saved
0.014%
160 bookmarks on a typical post
Posting rate
5.37/day
active 93% of days
Peak time
15:00 UTC
Thursday

A typical post picks up 3.0K interactions against 45M followers, an engagement rate of 0.007%. Posts are seen about 1.1M times each, and 0.267% of those impressions turn into an interaction. That is about 2.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 139 posts sampled, 100% carry an image or video and 76% link out. The account's strongest tracked post pulled 356K interactions, about 119x its own typical post. Recurring topics include #psblog, #psshare, #mw4.

Measured over 139 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #psblog, #psshare, #mw4.

Where this sits in the catalog

At 0.007%, PlayStation sits above the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,491 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link76% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 76% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 167 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 6, 2026119x their median

    Grand Theft Auto VI: An Extended Look premieres on @netflix Thursday, August 27 at 3 p.m. ET. https://t.co/px5rI0eKh7 https://t.co/IDZO55jY6K

    287K37K16K15K63M viewsView on X
  • Sep 3, 202626x their median

    Introducing the Grand Theft Auto VI Limited-Edition DualSense Wireless Controllers, inspired by Vice City and available November 19. First details here: https://t.co/rbxG0I8B0w https://t.co/PUCEYcwHnT

    67K5.9K4.1K1.7K6.4M viewsView on X
  • Sep 21, 202617x their median

    Ready to press play with Lisa x PlayStation? The Lisa Limited Edition DualSense wireless controller and merchandise collection arrive this October: https://t.co/hJEwKUkUsE https://t.co/olIirkhPyH

    33K11K3.6K2.0K4.1M viewsView on X
  • Aug 27, 202613x their median

    Grand Theft Auto VI: An Extended Look is now playing on @netflix Available to pre-order at PlayStation Store: https://t.co/XwXND3TASW https://t.co/AEGmKf8JtP

    33K2.6K2.5K1342.3M viewsView on X
  • Oct 20, 202613x their median

    Level up with LISA x PlayStation: https://t.co/Q2vlqH16Hr https://t.co/3TPS9kshHi

    24K11K1.1K7411.9M viewsView on X
  • Sep 15, 202611x their median

    Marvel's Wolverine is out today on PS5: https://t.co/WwbWTY9Fup https://t.co/44srIDGwV3

    27K1.6K2.5K81113M viewsView on X
  • Aug 11, 20268.9x their median

    Looking sharp. Inspired by Insomniac’s Battle Reborn suit and claws, the Marvel's #WolverinePS5 Battle Yellow Limited Edition bundle and Adamantium Limited Edition console covers and DualSense release Sept 15. Pre-orders live Aug 19: https://t.co/xwJ5T4nz1E https://t.co/CfbrSDTB9u

    19K2.0K5.1K7622.2M viewsView on X
  • Sep 3, 20268.9x their median

    Announcing the LEGO PlayStation set, a nearly 1:1 scale reproduction of the original 1994 console. The 1,911-piece project arrives later this year: https://t.co/1X2aNaC6zg https://t.co/QCtWvTjKwJ

    21K1.9K2.7K6731.8M viewsView on X
  • Sep 28, 20268.8x their median

    God of War Laufey pre-orders begin tomorrow. Full details on the different editions and a new look at Faye’s combat: https://t.co/lBHFYcwYIp https://t.co/pMlVYq7422

    21K2.4K2.4K6452.2M viewsView on X
  • Sep 12, 20266.4x their median

    3 days until Marvel's Wolverine comes to PS5: https://t.co/xBMJaqB4sC https://t.co/x9a1g4oAIp

    14K1.1K2.9K5006.0M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#psblog#psshare#mw4#silenthill#townfall

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3.0K interactions against 45M followers, an engagement rate of 0.007%. Posts are seen about 1.1M times each, and 0.267% of those impressions turn into an interaction. That is about 2.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 139 posts sampled, 100% carry an image or video and 76% link out. The account's strongest tracked post pulled 356K interactions, about 119x its own typical post. Recurring topics include #psblog, #psshare, #mw4.

What is PlayStation's engagement rate on X?
PlayStation (@PlayStation) has an engagement rate of 0.007%, based on the median interactions across 139 original posts from the last 30 days against 44,531,433 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, PlayStation sits above the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @PlayStation have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @PlayStation post?
Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 5.37 posts per day across the measured window.

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