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Minecraft Education engagement report

@PlayCraftLearn - 865K followers on X

Measured over 10 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.004%
of 865K followers
Per impression
0.161%
22K views on a typical post
Reach
2.59%
of its followers see a post
Typical post
36
interactions (median)
Saved
0.02%
4 bookmarks on a typical post
Posting rate
0.33/day
active 33% of days
Peak time
17:00 UTC
Wednesday

A typical post picks up 36 interactions against 865K followers, an engagement rate of 0.004%. Measured over 10 original posts, its engagement rate beats 24% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 22K times each, and 0.161% of those impressions turn into an interaction. That is about 2.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 10 posts sampled, 20% carry an image or video and 80% link out. The account's strongest tracked post pulled 238 interactions, about 6.6x its own typical post.

Measured over 10 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #sxswedu.

Compared with accounts its own size

Minecraft Education's engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, Minecraft Education sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 3, 20266.6x their median

    Every. Single. Year. https://t.co/DN8KnZEYQM

    21518417.5K viewsView on X
  • May 8, 20262.9x their median

    Happy 100th Birthday, Sir David Attenborough! 🎂 From jungle biomes to tundra biomes to warped forests (okay, maybe not that one), your storytelling continues to inspire us to explore the natural world, and a few Minecraft ones too! Thanks for helping us all stay curious. 💚 https://t.co/sVcBIE6dnP

    88121311K viewsView on X
  • Jun 10, 20262.8x their median

    This is why we love classroom build challenges 💚 A simple task. An open world. And suddenly, student creativity takes the lead. What’s the most unexpected build your students have created? Drop your stories in the comments. #MinecraftEdu #Art https://t.co/KI70sOH5mB

    76111205.4K viewsView on X
  • Jun 1, 20262.7x their median

    🐄From cow to carton, it’s a dynamic dairy deep dive! 🥛 Happy #WorldMilkDay! Immerse yourself in all things Milk with DairyCraft from @OntarioDairy. Grass, biomass and seven different cute cows! Check it out today: https://t.co/mTpf1m3dP0 https://t.co/tZSiIEvUqA

    8213219.6K viewsView on X
  • Jun 2, 20262.1x their median

    This is what meaningful language learning can look like 🌍 Using Minecraft Education, Professora Jessica Xavier’s students are designing Olympic sports venues as part of a project‑based learning activity where language becomes something students use, not just study. #MinecraftEdu

    688016.4K viewsView on X
  • Jun 13, 20261.8x their median

    🕊️ It’s Pigeon Appreciation Day! 💚 Tip your beak to this misunderstood marvel of urban ingenuity with Planet Pigeon from #MinecraftEdu and @PBSNature. Flap through rooftops, forage snacks, and learn real science today: https://t.co/jMnoRww2jh #MinecraftEdu #STEM #NaturePBS https://t.co/8vRpW9AUqL

    5464216K viewsView on X
  • Aug 19, 20261.8x their median

    Teachers, we heard you. 💚 Planning a new month can feel like crafting without enough resources, so we've made it a little easier with a printable September lesson plan calendar featuring Minecraft Education activities designed to scaffold learning ahead of the Village Square launch. ✅ Suggested lesson sequence ✅ Flexible pacing ✅ Blank version for your own classroom plans https://t.co/jRvY1WXYbR If you print it and put it to work in your classroom, share a photo with us! We'd love to see how you're building your September. 📚⛏️

    5582018K viewsView on X
  • Aug 4, 20261.8x their median

    https://t.co/ecvCGZ24Dp

    6122023K viewsView on X
  • May 31, 20261.8x their median

    This month, we celebrated the third anniversary of the Teacher’s Lounge, a supportive community of educators who use Minecraft Education! https://t.co/Q21XyzANgi

    528225.1K viewsView on X
  • Jun 9, 20261.8x their median

    NASA just announced the Artemis III crew 🚀 — the next step on humanity’s journey back to the Moon. Students can join the mission in #MinecraftEdu: 🧑‍🚀 Design Mission Control 💻 Use code to guide lunar ops 🌕 Build the future of space exploration Explore the #Artemis missions through immersive lessons and build challenges: https://t.co/5DZtAbGGyr

    5211004.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#sxswedu

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 36 interactions against 865K followers, an engagement rate of 0.004%. Measured over 10 original posts, its engagement rate beats 24% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 22K times each, and 0.161% of those impressions turn into an interaction. That is about 2.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 10 posts sampled, 20% carry an image or video and 80% link out. The account's strongest tracked post pulled 238 interactions, about 6.6x its own typical post.

What is Minecraft Education's engagement rate on X?
Minecraft Education (@PlayCraftLearn) has an engagement rate of 0.004%, based on the median interactions across 10 original posts from the last 30 days against 865,108 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Minecraft Education sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @PlayCraftLearn have real engagement?
Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @PlayCraftLearn post?
Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 0.33 posts per day across the measured window.

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