Minecraft Education engagement report
@PlayCraftLearn - 865K followers on X
Measured over 10 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 36 interactions against 865K followers, an engagement rate of 0.004%. Measured over 10 original posts, its engagement rate beats 24% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 22K times each, and 0.161% of those impressions turn into an interaction. That is about 2.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 10 posts sampled, 20% carry an image or video and 80% link out. The account's strongest tracked post pulled 238 interactions, about 6.6x its own typical post.
Measured over 10 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #sxswedu.
Compared with accounts its own size
Minecraft Education's engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, Minecraft Education sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jun 3, 20266.6x their median
Every. Single. Year. https://t.co/DN8KnZEYQM
- May 8, 20262.9x their median
Happy 100th Birthday, Sir David Attenborough! 🎂 From jungle biomes to tundra biomes to warped forests (okay, maybe not that one), your storytelling continues to inspire us to explore the natural world, and a few Minecraft ones too! Thanks for helping us all stay curious. 💚 https://t.co/sVcBIE6dnP
- Jun 10, 20262.8x their median
This is why we love classroom build challenges 💚 A simple task. An open world. And suddenly, student creativity takes the lead. What’s the most unexpected build your students have created? Drop your stories in the comments. #MinecraftEdu #Art https://t.co/KI70sOH5mB
- Jun 1, 20262.7x their median
🐄From cow to carton, it’s a dynamic dairy deep dive! 🥛 Happy #WorldMilkDay! Immerse yourself in all things Milk with DairyCraft from @OntarioDairy. Grass, biomass and seven different cute cows! Check it out today: https://t.co/mTpf1m3dP0 https://t.co/tZSiIEvUqA
- Jun 2, 20262.1x their median
This is what meaningful language learning can look like 🌍 Using Minecraft Education, Professora Jessica Xavier’s students are designing Olympic sports venues as part of a project‑based learning activity where language becomes something students use, not just study. #MinecraftEdu
- Jun 13, 20261.8x their median
🕊️ It’s Pigeon Appreciation Day! 💚 Tip your beak to this misunderstood marvel of urban ingenuity with Planet Pigeon from #MinecraftEdu and @PBSNature. Flap through rooftops, forage snacks, and learn real science today: https://t.co/jMnoRww2jh #MinecraftEdu #STEM #NaturePBS https://t.co/8vRpW9AUqL
- Aug 19, 20261.8x their median
Teachers, we heard you. 💚 Planning a new month can feel like crafting without enough resources, so we've made it a little easier with a printable September lesson plan calendar featuring Minecraft Education activities designed to scaffold learning ahead of the Village Square launch. ✅ Suggested lesson sequence ✅ Flexible pacing ✅ Blank version for your own classroom plans https://t.co/jRvY1WXYbR If you print it and put it to work in your classroom, share a photo with us! We'd love to see how you're building your September. 📚⛏️
- Aug 4, 20261.8x their median
https://t.co/ecvCGZ24Dp
- May 31, 20261.8x their median
This month, we celebrated the third anniversary of the Teacher’s Lounge, a supportive community of educators who use Minecraft Education! https://t.co/Q21XyzANgi
- Jun 9, 20261.8x their median
NASA just announced the Artemis III crew 🚀 — the next step on humanity’s journey back to the Moon. Students can join the mission in #MinecraftEdu: 🧑🚀 Design Mission Control 💻 Use code to guide lunar ops 🌕 Build the future of space exploration Explore the #Artemis missions through immersive lessons and build challenges: https://t.co/5DZtAbGGyr
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 36 interactions against 865K followers, an engagement rate of 0.004%. Measured over 10 original posts, its engagement rate beats 24% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 22K times each, and 0.161% of those impressions turn into an interaction. That is about 2.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 10 posts sampled, 20% carry an image or video and 80% link out. The account's strongest tracked post pulled 238 interactions, about 6.6x its own typical post.
- What is Minecraft Education's engagement rate on X?
- Minecraft Education (@PlayCraftLearn) has an engagement rate of 0.004%, based on the median interactions across 10 original posts from the last 30 days against 865,108 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Minecraft Education sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PlayCraftLearn have real engagement?
- Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @PlayCraftLearn post?
- Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 0.33 posts per day across the measured window.