PhonePe engagement report
@PhonePe - 224K followers on X
Measured over 40 original posts from a 30-day window, last computed on October 2, 2026.
Engagement
A typical post picks up 16 interactions against 224K followers, an engagement rate of 0.007%. Measured over 40 original posts, its engagement rate beats 20% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.474% of those impressions turn into an interaction. That is about 1.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 40 posts sampled, 93% carry an image or video and 8% link out. The account's strongest tracked post pulled 201 interactions, about 13x its own typical post. Recurring topics include #gff2026, #phonepeatgff, #phonepe.
Measured over 40 original posts from a 30-day window, last computed on October 2, 2026. Recurring tags: #gff2026, #phonepeatgff, #phonepe.
Compared with accounts its own size
PhonePe's engagement rate beats 20% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, PhonePe sits above the 10th percentile of the 202,467 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.673% |
| 90th percentile | 2.54% |
| 99th percentile | 82.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 93% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 8% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 358 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 31, 202613x their median
No smartphone? No internet? No problem. @PhonePe becomes the first major TPAP to launch PhonePe UPI 123Pay, extending digital payments to India’s 200M+ feature phone users! 🔹 Works offline via robust SMS tech 🔹 Pre-bundled on Nokia, HMD, Lava & itel 🔹 Supports P2P & QR merchant payments 🔹 AI voice assistant in 12 Indian languages Driving financial inclusion across Bharat Read more: https://t.co/W0EdjfF9js
- Aug 31, 20266.8x their median
India changed the way it pays. But millions were still left out simply because they use a feature phone. Now, UPI comes to them too. No internet needed. Ab UPI Har PhonePe. #PhonePe #UPI123 #DigitalIndia #AbSabkiBaariHai https://t.co/49sOHptKwG
- Sep 9, 20264.8x their median
PhonePe is now the first app in India to offer a complete suite of Visa capabilities: Online Device Tokenization, Tap to Pay, and Cross Border Scan to Pay, plus Smart Accept for merchants. Save your Visa card once on PhonePe and: 🔹 Tap to pay at POS machines, even offline 🔹 Scan Visa QR codes across 14 countries incl. Singapore, Japan, Thailand, South Korea 🔹 Checkout online everywhere, no re-entering card details 🔹 Micro-merchants accept cards on their own phone, zero extra hardware Unveiled on stage at #GFF2026 with @Visa . This is cardless, borderless payments for millions of Indians. Read More : https://t.co/VCDUNsPIsx #PhonePe #Visa #DigitalPayments #PhonePeAtGFF
- Sep 10, 20263.8x their median
UPI, now for every Bharat. Today at the NPCI Pavilion at #GFF2026, we launched PhonePe UPI 123Pay - bringing UPI to feature-phone users without requiring internet access. A step towards making digital payments truly inclusive, and ensuring no Indian is left behind. Experience it at @PhonePe Booth F1, 9–11 Sept. #PhonePeAtGFF #10YearsOfPhonePe
- Sep 2, 20263.3x their median
22 crore Indians relied solely on cash because digital payments hadn’t reached the phones they used every day. So we rebuilt PhonePe for every phone. 150 KB. No internet. No data. Just SMS. Three walls. One mission: make UPI accessible to every Indian. PhonePe. Now on feature phones. #PhonePe #UPI123Pay #DigitalIndia
- Sep 22, 20263.3x their median
Big News: @PhonePe marks its first international footprint in the UAE! We’ve secured In-Principle Approval from the Central Bank of the UAE @centralbankuae for Retail Payment Services & Card Schemes (RPSCS) and Stored Value Facilities (SVF). Excited to build a seamless digital payments future in the Emirates! Read More: https://t.co/OQKWnVQPRM #PhonePe #Fintech #UAE #DigitalIndia
- Aug 20, 20262.9x their median
PhonePe PulsePro joins hands with @MeityGov to support the #PMGatiShakti mission! By integrating hyperlocal transaction insights into the PM GatiShakti portal, PhonePe is enabling data-driven decisions for national infrastructure & economic planning. Read more about how PhonePe PulsePro is powering data-driven development: https://t.co/iOX8h6a49Z #ViksitBharat #DigitalIndia @phonepepulse_
- Sep 24, 20262.6x their median
India’s digital payments journey is also a story of taking formal financial access deeper into the country. With 50 lakh+ new payment devices, 20,000+ new frontline roles and expanded coverage across Tier 6 towns and villages, PhonePe is investing in the on-ground infrastructure needed to bring more small businesses into the formal financial ecosystem. Read More :https://t.co/XzymJPspUO #DigitalPayments #RuralIndia #IndiaGrowth #PhonePe
- Sep 10, 20262.1x their median
Proud moment for Team PhonePe! We are honored to win Best Use of AI in Payments at GFF 2026. Thank you, @GffFintechfest , for recognizing our efforts to redefine the future of intelligent payments! #PhonePeAtGFF https://t.co/9qSs3XWVNJ
- Aug 11, 20262.1x their median
From reproducing tricky UI bugs to pinpointing production crash root causes, debugging at scale is hard. Discover how @PhonePe is revolutionizing cross-platform mobile app observability: Lens: A lightweight in-app web server giving teams X-Ray vision into network calls, DBs & feature flags across iOS & Android- right from a browser. TraceMind: An AI-powered crash debugging engine (powered by GPT-5-x models) that automates root-cause analysis and user journey tracing for iOS & Android apps. Less time reproducing & searching, more time building. 🚀 Read the tech blogs: Lens: https://t.co/QwLb1Im2Hi TraceMind: https://t.co/hj6ofKCou5 #MobileDev #iOSDev #AndroidDev #MobileEngineering #GenerativeAI #PhonePeTech #OpenSource #Debugging
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 16 interactions against 224K followers, an engagement rate of 0.007%. Measured over 40 original posts, its engagement rate beats 20% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.474% of those impressions turn into an interaction. That is about 1.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 40 posts sampled, 93% carry an image or video and 8% link out. The account's strongest tracked post pulled 201 interactions, about 13x its own typical post. Recurring topics include #gff2026, #phonepeatgff, #phonepe.
- What is PhonePe's engagement rate on X?
- PhonePe (@PhonePe) has an engagement rate of 0.007%, based on the median interactions across 40 original posts from the last 30 days against 224,064 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, PhonePe sits above the 10th percentile of the 202,467 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PhonePe have real engagement?
- Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @PhonePe post?
- Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 1.5 posts per day across the measured window.