The Philippine Star engagement report
@PhilippineStar - 1.8M followers on X
Measured over 773 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
A typical post picks up 3 interactions against 1.8M followers, an engagement rate of 0%. Posts are seen about 2.2K times each, and 0.135% of those impressions turn into an interaction. That is about 0.122% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 40.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 23:00 UTC, and Monday is the busiest day of the week. Of the 773 posts sampled, 93% carry an image or video and 62% link out. The account's strongest tracked post pulled 12K interactions, about 4121x its own typical post. Recurring topics include #queenieph, #aldenrichards, #annecurtis.
Measured over 773 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #queenieph, #aldenrichards, #annecurtis.
Where this sits in the catalog
At under 0.001%, The Philippine Star sits below the 10th percentile of the 157,632 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 23:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 93% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 62% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 62% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 451 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 19, 20264121x their median
The Philippines was named as the deadliest country in Asia for environmental defenders for the 13th consecutive year, climate justice watchdog Global Witness reported. https://t.co/wk5PUkiWdO https://t.co/HBsxWvZ5YX
- Sep 28, 20261595x their median
SB19 AT THE SENATE! 🤩 SB19 members Josh, Justin, Ken, Pablo and Stell arrive at the Senate on Monday. The P-pop powergroup is set to be honored for their historic debut at the Lollapalooza 2026. | via Anna Barlam/The Philippine STAR https://t.co/uYfSy8jazN
- Oct 2, 20261349x their median
APAKAAABAGAL DIN BA NET N'YO? 😫 As of 9 PM, some users have reported experiencing problems in their internet service providers including Globe at Home, PLDT, Converge, and Smart. Are you experiencing this too? https://t.co/kfyKC8DuQz
- Sep 27, 20261218x their median
GO FOR GOLD, TEAM PH! 🇵🇭 Filipina tennis ace Alex Eala is all smiles as she meets with the members of Team Philippines at the Higashiyama Park Tennis Center in Japan for a practice session on Sunday, ahead of her women's singles debut at the 2026 Asian Games. (Facebook/Philippine Olympic Committee)
- Sep 27, 20261101x their median
‘SILA NA PO!’ 💖 Katie, daughter of Katrina Halili and Kris Lawrence, revealed the real score between her parents on Saturday. “Ikaw na, sabihin mo na,” Kris said in the video. “Mister B, ikaw na lang,” Katrina replied. “Sila na po!” Katie shouted, making the couple laugh. (YouTube/Katrina Halili Channel)
- Sep 28, 2026758x their median
OPM PRIDE! ❤️🔥 🇵🇭 Pinarangalan ng Senado ang P-pop icon na SB19 ngayong Lunes, September 28, 2026, bilang pagkilala sa kanilang makasaysayang pagtatanghal sa Lollapalooza sa Chicago. Ito ay matapos ihain ni Senator Bam Aquino ang Senate Resolution No. 545 upang bigyang-pugay ang SB19 bilang kauna-unahang Filipino act na nag-perform sa naturang music festival noong July 2026. PANOORIN: https://t.co/fKOm5Hnlyn
- Aug 31, 2026753x their median
'I DATED PIA WURTZBACH' YouTuber Doctor Mikhail Varshavski, popularly known as "Doctor Mike," revealed that he previously dated Miss Universe 2015 Pia Wurtzbach. The revelation came during a recent episode of his podcast, "The Checkup with Doctor Mike," where he spoke with Filipino-Canadian Nurse John about Filipino culture. Their conversation touched on the Filipino tendency to support one another while also placing pressure on people to excel. When Nurse John cited pageantry as an example, Doctor Mike was asked if he was familiar with the Miss Universe scene. "Well, you probably don’t know but I should share some of my history. I dated Pia Wurtzbach at the peak of her career," Doctor Mike revealed. (Screenshots/Doctor Mike)
- Aug 31, 2026722x their median
LACHIMOLALA! JIMIN IS NOW ON TIKTOK! ✨ BTS member Jimin created a public TikTok account, as eagle-eyed ARMY noticed on Monday. The suspicions of fans were confirmed when the official TikTok account of BTS followed Jimin. He joined members Jungkook, Hobi, and V on the platform. As of this writing, his account has garnered more than 281k followers. The K-pop group is coming to the Philippines for a three-day show in March 2027. (TikTok, IG/Jimin)
- Sep 28, 2026619x their median
A PAW-SOME COVER STORY 🐶✨ Vogue Philippines has unveiled its first-ever “Dogue” cover featuring Banca, a rescued Philippine forest dog adopted by photographer and artist Shaira Luna. Luna first encountered Banca during an overnight trip to Cavinti, Laguna, in July, when the young dog was found with a metal chain tightly embedded in her neck. After the chain was removed, Banca developed a severe infection, prompting Luna and her photography team to bring her to a veterinarian for treatment. Now part of Luna’s household of 10 dogs, Banca has grown to nearly twice the size of her companions. Despite her size, she remains gentle and affectionate, often welcoming visitors with full-body hugs. The special cover celebrates rescue dogs and highlights Banca’s journey from a local cabin in Laguna to a loving home and the pages of Vogue Philippines. Dogue is an annual Vogue feature that showcases personal stories of public figures and their dogs, alongside a digital cover competition. (Facebook/Vogue Philippines)
- Aug 18, 2026614x their median
Ako ay mayroong alagang aso 🎶 We love our aspins! 🦴 https://t.co/Fp1uE3QY0K
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 1.8M followers, an engagement rate of 0%. Posts are seen about 2.2K times each, and 0.135% of those impressions turn into an interaction. That is about 0.122% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 40.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 23:00 UTC, and Monday is the busiest day of the week. Of the 773 posts sampled, 93% carry an image or video and 62% link out. The account's strongest tracked post pulled 12K interactions, about 4121x its own typical post. Recurring topics include #queenieph, #aldenrichards, #annecurtis.
- What is The Philippine Star's engagement rate on X?
- The Philippine Star (@PhilippineStar) has an engagement rate of 0%, based on the median interactions across 773 original posts from the last 30 days against 1,821,397 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, The Philippine Star sits below the 10th percentile of the 157,632 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PhilippineStar have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @PhilippineStar post?
- Most posts go out around 23:00 UTC, and Monday is its busiest day, at roughly 40.87 posts per day across the measured window.