Robert Peston engagement report
@Peston - 1.3M followers on X
Measured over 98 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 78 interactions against 1.3M followers, an engagement rate of 0.006%. Measured over 98 original posts, its engagement rate beats 28% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 0.2% of those impressions turn into an interaction. That is about 3.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.3 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 98 posts sampled, 10% carry an image or video and 40% link out. The account's strongest tracked post pulled 2.3K interactions, about 29x its own typical post.
Measured over 98 original posts from a 30-day window, last computed on October 24, 2026. Recurring tag: #peston.
Compared with accounts its own size
Robert Peston's engagement rate beats 28% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, Robert Peston sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 10% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 40% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 10% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 40% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 308 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 9, 202629x their median
Rabbi Jeremy Gordon of the New London Synagogue has written an important column about the UK government’s sanctions against the unlawful Israeli settlements in the Occupied Territories: “I do not share with those who feel that lovers of Israel, and supporters of Jewish life in this country must oppose, as a matter of course, sanctions designed to limit and draw attention to the damage caused by settler extremists. The British Government is saying they are not prepared to legitimise terrorism, settlements and policies that eliminate the possibility of a political resolution. That should be a cause we should support.”
- Sep 29, 202620x their median
Burnham gives his diagnosis of what went wrong - “homes, water, energy, transport, care - broken up and sold off”. He receives a standing ovation
- Sep 13, 202619x their median
Given that Reform is confident it will be able to keep both Delo’s and Harborne’s £36m donations, both of them must have relocated to the UK. If so, that presumably means they are prepared to incur tax liabilities in the UK here and now, as residents, seemingly for what they see as the benefits of installing Nigel Farage as prime minister. This is in paradoxically stark contrast to other billionaires, like Chris Rokos, who are leaving the UK to escape liability to potentially higher taxes they fear will be imposed by the current government under Andy Burnham (such as a reform of capital gains tax)
- Sep 29, 202618x their median
Burnham promises a new politics. He does not want any party to govern with less than 30% of the vote. So he announces a new national commission on electoral reform. He secures another standing ovation
- Sep 22, 202617x their median
Burnham is either one of the most adept political operators or unbelievably lucky. Because for President Trump to say that the relationship with the UK was “more up” than under Sir Keir Starmer - when he and Burnham are miles apart on everything from Israel sanctions to Diego Garcia’s new lease - is quite something, for their first face-to-face meeting (in answer to @romillyweeks @itvnews question)
- Sep 29, 202614x their median
This is big: he confirms in 2030 the triple lock will change. The pension triple lock will no longer rise in line with earnings every year, but by the higher of inflation or 2.5%, with periodic adjustments if earnings in the economy are rising higher. He says big savings will be delivered
- Oct 7, 202613x their median
Badenoch announces no one will pay inheritance tax on the value of the family home. Which brings the risk that no older person will sell before they die. Oh dear. And she says she will add £1m to the tax free inheritance tax threshold
- Sep 30, 202613x their median
In the summer of 2021, the current Tory shadow chancellor Andrew Griffith called for the Triple Lock to be put to one side because it was delivering what he viewed as an excessive increase in the state pension. And he hoped “that we can build consensus on what should not really be a subject of controversy but a sensible and pragmatic response to post pandemic management of the economy.” Bit Burnhamesque all that https://t.co/lXdI0R96q2
- Sep 29, 202612x their median
Burnham says he will break the link between energy prices and the international gas price
- Sep 9, 202612x their median
1/ One of the strange things about the current AI boom: I believe that Dario, Ilya and other leaders of AGI focused companies have been explicit to the VCs funding them that they believe there is a possibility their technology could lead to human extinction.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 78 interactions against 1.3M followers, an engagement rate of 0.006%. Measured over 98 original posts, its engagement rate beats 28% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 0.2% of those impressions turn into an interaction. That is about 3.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.3 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 98 posts sampled, 10% carry an image or video and 40% link out. The account's strongest tracked post pulled 2.3K interactions, about 29x its own typical post.
- What is Robert Peston's engagement rate on X?
- Robert Peston (@Peston) has an engagement rate of 0.006%, based on the median interactions across 98 original posts from the last 30 days against 1,253,674 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Robert Peston sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Peston have real engagement?
- Its engagement rate beats 28% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Peston post?
- Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 5.33 posts per day across the measured window.