Penny Mordaunt engagement report
@PennyMordaunt - 250K followers on X
Measured over 4 original posts from a 30-day window, last computed on September 9, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 164 interactions against 250K followers, an engagement rate of 0.066%. Posts are seen about 11K times each, and 1.49% of those impressions turn into an interaction. That is about 4.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 23:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video and 75% link out. The account's strongest tracked post pulled 10K interactions, about 63x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on September 9, 2026.
Where this sits in the catalog
At 0.066%, Penny Mordaunt sits above the 25th percentile of the 66,258 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 23:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 50% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 75% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 75% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 539 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 24, 202663x their median
Today, I can announce we have secured a full independent grooming gangs inquiry across Keighley and the wider Bradford district. This is a watershed moment and marks a significant turning point in the pursuit of justice, truth and accountability for victims and survivors right across our area. It comes almost two decades after Anne Cryer first had the courage to raise this issue in Parliament. The inquiry will be fully independent of Bradford Council. It will focus on examining failures in local and national safeguarding systems, evidence handling, institutional accountability, and investigate the role of ethnicity, race and culture, and allegations of systematic abuse covered up by authorities. It will have statutory powers to compel witnesses and evidence. And where there is evidence of wrongdoing or cover-ups, it will be able to refer matters to the police. No one will be able to hide. When I first got elected, six and a half years ago, some of the first meetings I had were with local survivors like Fiona Goddard. Listening to their accounts of this crime, I was confronted with horrors that I will never forget. I made a promise to them then that I would do everything in my power to ensure their voices were heard and the truth would come out. Since then, I have consistently campaigned for this inquiry. I want to pay tribute to Fiona Goddard and the many others from across Keighley whom I have met - without them, none of this would be possible. Fiona is one of the bravest individuals I have ever met. Her extraordinary courage in speaking out and becoming a leading voice for survivors nationally should be an inspiration to us all - both locally in Keighley and across the UK. Now, after tireless campaigning and lobbying, their voices are finally being heard. I also want to recognise the work of leading child abuse lawyer David Greenwood, who has helped bring vital cases and evidence forward. He has been crucial to this campaign. Working with him, it has been clear for all to see that the scale of this issue across the Bradford District will dwarf that of the likes of Rotherham, Rochdale and Telford. At times, our calls for a full inquiry were dismissed, or rejected altogether. Yet despite this we refused to give up. For many years, political leaders from across our region, including the previous Bradford Council Leader Susan Hinchcliffe, the Mayor of West Yorkshire Tracy Brabin and Deputy Mayor for Policing, Alison Lowe repeatedly rejected our calls for an inquiry. It was my firm view that these refusals mirrored the same patterns of denial seen in towns like Rotherham and Telford. There, decades of abuse were hidden in plain sight until independent inquires finally forced the truth into the open. It was deeply frustrating, but nevertheless welcome that it was only once a national inquiry was recommended by Baroness Casey in June 2025, supported by the Home Secretary, that these same local leaders changed their position, and supported our calls. Whilst no inquiry can undo the pain and suffering they have endured, it can help ensure the truth is uncovered and that those who were failed finally receive the answers they have spent years fighting for. And finally. One of the most difficult lessons of this entire process is that survivors have had to become campaigners themselves just to be heard. That should never have been necessary. It speaks to a deep and painful failure in Britain right now, and of the institutions at every level of the British state. Now we owe it to survivors, and to thousands across our area who suffered in silence, to see this through together. This inquiry must seek the truth - however horrific it may be. And bring about justice to those who have been failed for far too long. I will not stop until we achieve this. Robbie
- Jun 14, 202624x their median
UK has intercepted Russian shadow fleet oil tanker attempting to go through English Channel, says PM Keir Starmer https://t.co/SKutvgPyjl
- Jun 11, 202617x their median
🚨 NEW: A Treasury source attacks John Healey for resigning as Defence Secretary "Let's be clear on what John is asking for: cuts to schools and hospitals" h/t @e_casalicchio
- Mar 7, 202612x their median
I’ve said it before, just a few times, MAKE BRITAIN SECURE: Spend on defence, build resilience, cut energy costs, modernise regulation, deal with the debt. What will it take for our leaders to focus on what matters? https://t.co/wzh5808Mch
- Jun 14, 20263.8x their median
If you don’t want your legacy to be war, stop fighting yourselves and prepare the UK to fight our enemies. My message to Labour in The Sun on Sunday: https://t.co/xfVS4bZaXz https://t.co/6yCeLTaVBn
- Jun 10, 20262.5x their median
Wake Up Downing Street! We have to recognise the huge shift needed in how we defend ourselves. Investment is needed, an urgent focus on national resilience and changes to outdated regulation to help firms do more. Once second only to the US, we now rank 31 out of 32 NATO nations. Wake Up!
- Sep 3, 20262.3x their median
Seven years ago my good friend and colleague Sir David Amess revealed at the @RoyalAlbertHall a dream: that the @MusicManProject play their own show on Broadway. Here is the video I took of his speech. Two years later he was murdered. He left an incredible legacy, including that dream. The Music Man Project is a multi-award-winning, world record-breaking music education charity for people with learning disabilities. After a mountain of hard work, guts, determination, fundraising and optimism against all the odds, we are dong exactly that, on 7th October at The Town Hall in New York. All this has been achieved without public funding. Just the love and generously of the British public and some fantastic businesses, including the @teamlewisglobal Foundation. We are all set, except for one thing- we need an audience. We want these remarkable musicians to play to a packed house and want to give seats to disabled organisations and schools across NYC. Will you help us #FillTheHallForAll so this fantastic UK charity has a full house? We aim to raise £10,000 to fund 500 tickets for guests from schools, organisations and community groups across New York. Every £20 donated puts one person in the audience to share this historic night with the musicians. We are so close to making this dream a reality, please be part of it and help us pack the place out. To sponsor a seat please visit: https://t.co/oImj94tbaf Thank you!
- Jun 6, 2026
Thank you to everyone supporting Southwick Revival today and for coming to hear me speak about Britain’s traditions. Really moving afternoon, under the exact weather conditions of 82 years ago! Thanks to the 100s who bought our book, Pomp & Circumstance. All proceeds are helping our nominated veterans charities and also @SSAFA today. (Great to see @RHChelsea too!)
- Sep 1, 2026
Occasionally I get invited back to share in key milestones for Portsmouth business and charities. Years ago I helped @CTSEuropeLtd expand and today I watched them be presented with a Kings Award for Enterprise. Well done to them! Thank you for all you are doing and for including me in this special day.
- Jul 22, 2026
Thank you @HMSKingAlfred for hosting me yesterday evening. Great to see the unit on a drill night again and to hear about recent and current deployments. You have much to be proud of and we have much to thank you for. https://t.co/xcFU7wiQk2
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 164 interactions against 250K followers, an engagement rate of 0.066%. Posts are seen about 11K times each, and 1.49% of those impressions turn into an interaction. That is about 4.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 23:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video and 75% link out. The account's strongest tracked post pulled 10K interactions, about 63x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Penny Mordaunt's engagement rate on X?
- Penny Mordaunt (@PennyMordaunt) has an engagement rate of 0.066%, based on the median interactions across 4 original posts from the last 30 days against 249,596 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.066%, Penny Mordaunt sits above the 25th percentile of the 66,258 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PennyMordaunt have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @PennyMordaunt post?
- Most posts go out around 23:00 UTC, and Tuesday is its busiest day, at roughly 0.33 posts per day across the measured window.