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Penny Mordaunt engagement report

@PennyMordaunt - 250K followers on X

Measured over 4 original posts from a 30-day window, last computed on September 9, 2026.

Engagement

Per follower
0.066%
of 250K followers
Per impression
1.49%
11K views on a typical post
Reach
4.42%
of its followers see a post
Typical post
164
interactions (median)
Saved
0.027%
3 bookmarks on a typical post
Posting rate
0.33/day
active 20% of days
Peak time
23:00 UTC
Tuesday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 164 interactions against 250K followers, an engagement rate of 0.066%. Posts are seen about 11K times each, and 1.49% of those impressions turn into an interaction. That is about 4.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 23:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video and 75% link out. The account's strongest tracked post pulled 10K interactions, about 63x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on September 9, 2026.

Where this sits in the catalog

At 0.066%, Penny Mordaunt sits above the 25th percentile of the 66,258 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.6%
Engagement rate as a share of followers, across the 66,258 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,968 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 23:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 23:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 23:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video50% of posts+111%+108% to +115%34K
Outbound link75% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 75% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 539 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 24, 202663x their median

    Today, I can announce we have secured a full independent grooming gangs inquiry across Keighley and the wider Bradford district. This is a watershed moment and marks a significant turning point in the pursuit of justice, truth and accountability for victims and survivors right across our area. It comes almost two decades after Anne Cryer first had the courage to raise this issue in Parliament. The inquiry will be fully independent of Bradford Council. It will focus on examining failures in local and national safeguarding systems, evidence handling, institutional accountability, and investigate the role of ethnicity, race and culture, and allegations of systematic abuse covered up by authorities. It will have statutory powers to compel witnesses and evidence. And where there is evidence of wrongdoing or cover-ups, it will be able to refer matters to the police. No one will be able to hide. When I first got elected, six and a half years ago, some of the first meetings I had were with local survivors like Fiona Goddard. Listening to their accounts of this crime, I was confronted with horrors that I will never forget. I made a promise to them then that I would do everything in my power to ensure their voices were heard and the truth would come out. Since then, I have consistently campaigned for this inquiry. I want to pay tribute to Fiona Goddard and the many others from across Keighley whom I have met - without them, none of this would be possible. Fiona is one of the bravest individuals I have ever met. Her extraordinary courage in speaking out and becoming a leading voice for survivors nationally should be an inspiration to us all - both locally in Keighley and across the UK. Now, after tireless campaigning and lobbying, their voices are finally being heard. I also want to recognise the work of leading child abuse lawyer David Greenwood, who has helped bring vital cases and evidence forward. He has been crucial to this campaign. Working with him, it has been clear for all to see that the scale of this issue across the Bradford District will dwarf that of the likes of Rotherham, Rochdale and Telford. At times, our calls for a full inquiry were dismissed, or rejected altogether. Yet despite this we refused to give up. For many years, political leaders from across our region, including the previous Bradford Council Leader Susan Hinchcliffe, the Mayor of West Yorkshire Tracy Brabin and Deputy Mayor for Policing, Alison Lowe repeatedly rejected our calls for an inquiry. It was my firm view that these refusals mirrored the same patterns of denial seen in towns like Rotherham and Telford. There, decades of abuse were hidden in plain sight until independent inquires finally forced the truth into the open. It was deeply frustrating, but nevertheless welcome that it was only once a national inquiry was recommended by Baroness Casey in June 2025, supported by the Home Secretary, that these same local leaders changed their position, and supported our calls. Whilst no inquiry can undo the pain and suffering they have endured, it can help ensure the truth is uncovered and that those who were failed finally receive the answers they have spent years fighting for. And finally. One of the most difficult lessons of this entire process is that survivors have had to become campaigners themselves just to be heard. That should never have been necessary. It speaks to a deep and painful failure in Britain right now, and of the institutions at every level of the British state. Now we owe it to survivors, and to thousands across our area who suffered in silence, to see this through together. This inquiry must seek the truth - however horrific it may be. And bring about justice to those who have been failed for far too long. I will not stop until we achieve this. Robbie

    7.9K1.7K631125252K viewsView on X
  • Jun 14, 202624x their median

    UK has intercepted Russian shadow fleet oil tanker attempting to go through English Channel, says PM Keir Starmer https://t.co/SKutvgPyjl

    2.7K52968784758K viewsView on X
  • Jun 11, 202617x their median

    🚨 NEW: A Treasury source attacks John Healey for resigning as Defence Secretary "Let's be clear on what John is asking for: cuts to schools and hospitals" h/t @e_casalicchio

    1.3K1409573571.9M viewsView on X
  • Mar 7, 202612x their median

    I’ve said it before, just a few times, MAKE BRITAIN SECURE: Spend on defence, build resilience, cut energy costs, modernise regulation, deal with the debt. What will it take for our leaders to focus on what matters? https://t.co/wzh5808Mch

    1.2K1684943597K viewsView on X
  • Jun 14, 20263.8x their median

    If you don’t want your legacy to be war, stop fighting yourselves and prepare the UK to fight our enemies. My message to Labour in The Sun on Sunday: https://t.co/xfVS4bZaXz https://t.co/6yCeLTaVBn

    4527982318K viewsView on X
  • Jun 10, 20262.5x their median

    Wake Up Downing Street! We have to recognise the huge shift needed in how we defend ourselves. Investment is needed, an urgent focus on national resilience and changes to outdated regulation to help firms do more. Once second only to the US, we now rank 31 out of 32 NATO nations. Wake Up!

    2977239323K viewsView on X
  • Sep 3, 20262.3x their median

    Seven years ago my good friend and colleague Sir David Amess revealed at the @RoyalAlbertHall a dream: that the @MusicManProject play their own show on Broadway. Here is the video I took of his speech. Two years later he was murdered. He left an incredible legacy, including that dream. The Music Man Project is a multi-award-winning, world record-breaking music education charity for people with learning disabilities.  After a mountain of hard work, guts, determination, fundraising and optimism against all the odds, we are dong exactly that, on 7th October at The Town Hall in New York. All this has been achieved without public funding. Just the love and generously of the British public and some fantastic businesses, including the @teamlewisglobal Foundation. We are all set, except for one thing- we need an audience.  We want these remarkable musicians to play to a packed house and want to give seats to disabled organisations and schools across NYC.  Will you help us #FillTheHallForAll so this fantastic UK charity has a full house? We aim to raise £10,000 to fund 500 tickets for guests from schools, organisations and community groups across New York. Every £20 donated puts one person in the audience to share this historic night with the musicians. We are so close to making this dream a reality, please be part of it and help us pack the place out.  To sponsor a seat please visit: https://t.co/oImj94tbaf Thank you!

    317549417K viewsView on X
  • Jun 6, 2026

    Thank you to everyone supporting Southwick Revival today and for coming to hear me speak about Britain’s traditions. Really moving afternoon, under the exact weather conditions of 82 years ago! Thanks to the 100s who bought our book, Pomp & Circumstance. All proceeds are helping our nominated veterans charities and also @SSAFA today. (Great to see @RHChelsea too!)

    17720819.2K viewsView on X
  • Sep 1, 2026

    Occasionally I get invited back to share in key milestones for Portsmouth business and charities. Years ago I helped @CTSEuropeLtd expand and today I watched them be presented with a Kings Award for Enterprise. Well done to them! Thank you for all you are doing and for including me in this special day.

    17775010K viewsView on X
  • Jul 22, 2026

    Thank you @HMSKingAlfred for hosting me yesterday evening. Great to see the unit on a drill night again and to hear about recent and current deployments. You have much to be proud of and we have much to thank you for. https://t.co/xcFU7wiQk2

    150119011K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 164 interactions against 250K followers, an engagement rate of 0.066%. Posts are seen about 11K times each, and 1.49% of those impressions turn into an interaction. That is about 4.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 23:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video and 75% link out. The account's strongest tracked post pulled 10K interactions, about 63x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Penny Mordaunt's engagement rate on X?
Penny Mordaunt (@PennyMordaunt) has an engagement rate of 0.066%, based on the median interactions across 4 original posts from the last 30 days against 249,596 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.066%, Penny Mordaunt sits above the 25th percentile of the 66,258 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @PennyMordaunt have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @PennyMordaunt post?
Most posts go out around 23:00 UTC, and Tuesday is its busiest day, at roughly 0.33 posts per day across the measured window.

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