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PayPal engagement report

@PayPal - 1.1M followers on X

Measured over 6 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.032%
of 1.1M followers
Per impression
0.842%
43K views on a typical post
Reach
3.84%
of its followers see a post
Typical post
360
interactions (median)
Saved
0.048%
20 bookmarks on a typical post
Posting rate
0.2/day
active 20% of days
Peak time
12:00 UTC
Tuesday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 360 interactions against 1.1M followers, an engagement rate of 0.032%. Posts are seen about 43K times each, and 0.842% of those impressions turn into an interaction. That is about 3.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 4.8K interactions, about 13x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on September 1, 2026.

Where this sits in the catalog

At 0.032%, PayPal sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jan 8, 202613x their median

    We’re teaming up with @Microsoft to power their launch of Copilot Checkout, making it easier for shoppers to discover, decide, and complete purchases in one place: https://t.co/1SaAEiKram https://t.co/sFTSErxs45

    2.2K2971.6K6901.5M viewsView on X
  • Feb 20, 20268.1x their median

    We've partnered with @Google to bring free AI training to small businesses nationwide. 🎉 The Google AI Professional Certificate helps teams build practical AI skills in under 10 hours. Zero experience required. Learn to turn data into insights, automate tasks and build custom solutions ▶️ https://t.co/i0fmJr7wYG

    2.4K30215030169K viewsView on X
  • Aug 18, 20267.9x their median

    Traveling to China? Bring PayPal. U.S. PayPal users can now use the PayPal app to make in-store QR code payments at Weixin Pay merchants across China through PayPal World — no new apps needed. Learn more: https://t.co/Mqg4erHhbq https://t.co/XinU45Kzay

    2.3K2111311691.1M viewsView on X
  • Mar 17, 20264.6x their median

    Cross-border payments don’t have to be painful. PYUSD is rolling out to the PayPal wallet across 70 markets — enabling faster settlements, lower costs, and built for everyday global commerce. Learn more: https://t.co/E90lc4vUsN https://t.co/8yQhJ19Thp

    1.2K21315848128K viewsView on X
  • Jun 11, 20263.9x their median

    Ranking the best moments from PayPal’s Guess the Country... 🤣 @PayPal @PayPalUK #Ad | Watch the full video on our YouTube:

    1.2K1335911176K viewsView on X
  • Mar 3, 20263.4x their median

    Today's the day. @EnriqueJLores officially joins as PayPal President and CEO. The next chapter of PayPal starts now. https://t.co/pa70EirRSI

    9239219628129K viewsView on X
  • Dec 19, 20253.3x their median

    Hundreds of millions already shop with PayPal, and through our partnership with @OpenAI, they’ll be able to move from chat to checkout in just a few taps. Businesses will be discoverable directly in ChatGPT, and we’re expanding our internal AI capabilities with ChatGPT Enterprise and OpenAI APIs. Learn more at https://t.co/9mUo4habbw.

    70712231036152K viewsView on X
  • Apr 7, 20262.8x their median

    We’re partnering with @Meta to bring 1-tap shopping to @Facebook. From scroll to purchase — no leaving the feed. Coming to @Instagram soon. https://t.co/IXbBMqT06B

    7509410351136K viewsView on X
  • Feb 3, 20262.6x their median

    Welcome to @EnriqueJLores, PayPal’s next President and CEO. His appointment by our Board reflects a clear commitment to strengthening our execution, innovation, and performance. He previously served on our Board for nearly five years and as Board Chair since July 2024. We also reported fourth quarter and full year 2025 results today, marking our second consecutive year of diversified, profitable growth. While our online branded checkout performance is not yet where we want it to be, we are executing against a focused plan and are confident in our ability to stabilize and strengthen it. As we look ahead, with a clear strategy and strong foundation in place, we believe we are positioned well for 2026 and beyond. Thanks to the PayPal team for your dedication to our customers. Read more: https://t.co/t024FeVjAf

    649502232297K viewsView on X
  • Feb 27, 20262.3x their median

    Introducing PYUSDx, a stablecoin tokenization framework from PayPal, @M0, and MoonPay. 🪙 Backed 1:1 by @PayPal USD ⚡️ Go from build to launch in days, not months 🌐 Purpose-built for issuance, distribution, and interoperability Let’s build together. https://t.co/oLu6KDpopo

    47714817218109K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 360 interactions against 1.1M followers, an engagement rate of 0.032%. Posts are seen about 43K times each, and 0.842% of those impressions turn into an interaction. That is about 3.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 4.8K interactions, about 13x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is PayPal's engagement rate on X?
PayPal (@PayPal) has an engagement rate of 0.032%, based on the median interactions across 6 original posts from the last 30 days against 1,115,514 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.032%, PayPal sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @PayPal have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @PayPal post?
Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 0.2 posts per day across the measured window.

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