PayPal engagement report
@PayPal - 1.1M followers on X
Measured over 1 original post from a 30-day window, last computed on October 24, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 252 interactions against 1.1M followers, an engagement rate of 0.023%. Posts are seen about 40K times each, and 0.623% of those impressions turn into an interaction. That is about 3.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. The account's strongest tracked post pulled 4.7K interactions, about 18x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on October 24, 2026.
Where this sits in the catalog
At 0.023%, PayPal sits above the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -8% | -9% to -7% | 41K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 44 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jan 8, 202618x their median
We’re teaming up with @Microsoft to power their launch of Copilot Checkout, making it easier for shoppers to discover, decide, and complete purchases in one place: https://t.co/1SaAEiKram https://t.co/sFTSErxs45
- Sep 22, 202613x their median
We're excited to partner with @Meta to enable PayPal customers to seamlessly shop and check out using their @Muse personal AI agents across PayPal merchants worldwide. https://t.co/TVI2LUcNT0
- Feb 20, 202611x their median
We've partnered with @Google to bring free AI training to small businesses nationwide. 🎉 The Google AI Professional Certificate helps teams build practical AI skills in under 10 hours. Zero experience required. Learn to turn data into insights, automate tasks and build custom solutions ▶️ https://t.co/i0fmJr7wYG
- Aug 18, 202611x their median
Traveling to China? Bring PayPal. U.S. PayPal users can now use the PayPal app to make in-store QR code payments at Weixin Pay merchants across China through PayPal World — no new apps needed. Learn more: https://t.co/Mqg4erHhbq https://t.co/XinU45Kzay
- Mar 17, 20266.4x their median
Cross-border payments don’t have to be painful. PYUSD is rolling out to the PayPal wallet across 70 markets — enabling faster settlements, lower costs, and built for everyday global commerce. Learn more: https://t.co/E90lc4vUsN https://t.co/8yQhJ19Thp
- Jun 11, 20265.2x their median
Ranking the best moments from PayPal’s Guess the Country... 🤣 @PayPal @PayPalUK #Ad | Watch the full video on our YouTube:
- Mar 3, 20264.8x their median
Today's the day. @EnriqueJLores officially joins as PayPal President and CEO. The next chapter of PayPal starts now. https://t.co/pa70EirRSI
- Dec 19, 2025
Hundreds of millions already shop with PayPal, and through our partnership with @OpenAI, they’ll be able to move from chat to checkout in just a few taps. Businesses will be discoverable directly in ChatGPT, and we’re expanding our internal AI capabilities with ChatGPT Enterprise and OpenAI APIs. Learn more at https://t.co/9mUo4habbw.
- Apr 7, 20263.9x their median
We’re partnering with @Meta to bring 1-tap shopping to @Facebook. From scroll to purchase — no leaving the feed. Coming to @Instagram soon. https://t.co/IXbBMqT06B
- Feb 3, 20263.7x their median
Welcome to @EnriqueJLores, PayPal’s next President and CEO. His appointment by our Board reflects a clear commitment to strengthening our execution, innovation, and performance. He previously served on our Board for nearly five years and as Board Chair since July 2024. We also reported fourth quarter and full year 2025 results today, marking our second consecutive year of diversified, profitable growth. While our online branded checkout performance is not yet where we want it to be, we are executing against a focused plan and are confident in our ability to stabilize and strengthen it. As we look ahead, with a clear strategy and strong foundation in place, we believe we are positioned well for 2026 and beyond. Thanks to the PayPal team for your dedication to our customers. Read more: https://t.co/t024FeVjAf
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 252 interactions against 1.1M followers, an engagement rate of 0.023%. Posts are seen about 40K times each, and 0.623% of those impressions turn into an interaction. That is about 3.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. The account's strongest tracked post pulled 4.7K interactions, about 18x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is PayPal's engagement rate on X?
- PayPal (@PayPal) has an engagement rate of 0.023%, based on the median interactions across 1 original posts from the last 30 days against 1,115,480 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.023%, PayPal sits above the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PayPal have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @PayPal post?
- Most posts go out around 19:00 UTC, and Monday is its busiest day, at roughly 0.03 posts per day across the measured window.