Paul Embery engagement report
@PaulEmbery - 220K followers on X
Measured over 43 original posts from a 30-day window, last computed on October 4, 2026.
Engagement
A typical post picks up 1.7K interactions against 220K followers, an engagement rate of 0.786%. Measured over 43 original posts, its engagement rate beats 91% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 48K times each, and 3.62% of those impressions turn into an interaction. That is about 21.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 16:00 UTC, and Saturday is the busiest day of the week. Of the 43 posts sampled, 33% carry an image or video and 26% link out. The account's strongest tracked post pulled 22K interactions, about 13x its own typical post. Recurring topics include #battlefest, #lab26.
Measured over 43 original posts from a 30-day window, last computed on October 4, 2026. Recurring tags: #battlefest, #lab26.
Compared with accounts its own size
Paul Embery's engagement rate beats 91% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 79% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.786%, Paul Embery sits above the 75th percentile of the 205,261 accounts in this comparison. That places it in the top 25% band, which runs 0.678% to 2.55%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 33% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 26% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 33% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 26% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 271 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 26, 202613x their median
More information emerging about the conviction of Del Somerville (jailed for two years for throwing a plastic bottle and telling police officers to 'F**k off' at a protest against the small boats). The court heard that Somerville had played a relatively minor role at the incident, had tried to pull another protester away when he confronted police, actually lived at the marina rather than travelled there for the purpose of protesting, and that the plastic bottle he threw was 'small' or 'empty'. It's impossible, in the context of wider sentencing policy in this country, to avoid the conclusion that the sanction handed down to Somerville amounts to two-tier justice.
- Sep 22, 202611x their median
It's almost like we are living in some parallel world. The idea that millions of young working-class British lads are going to be rushing to enlist to fight in a manufactured war for a ruling class that has spent the past three decades stigmatising and demonising them is just wild. Have our political and military leaders lost their minds? Do they know the slightest thing about the mood inside the country?
- Aug 23, 20267.4x their median
The media are reporting that one of the youths killed in the A66 crash yesterday had posted a string of TikTok videos over many months showing himself involved in high-speed police chases. How in God's name was he free to carry on doing it? Why wasn't he in jail?
- Aug 29, 20265.8x their median
Britain’s Secret Intelligence Service (SIS) is advertising for a summer intern. If you’re 'White British', however, please don’t think about applying. You are expressly prohibited. (Hell, even persons who identity as 'White Other' are eligible!) I don’t think I’ve ever seen a more blatant example of racism against a specific ethnicity by a state institution. Utterly indefensible.
- Sep 8, 20265.7x their median
Nick Lowles of 'Hope Not Hate' tells Radio 4 that people concerned over mass immigration and the small boats should use "the ballot box" to register their protest. Honestly, where has the guy been for the past 20 years?!
- Aug 23, 20265.6x their median
Anyone who drives a vehicle deliberately and at speed the wrong way along a motorway or dual carriageway should go to jail for a minimum of 20 years. Much longer if it causes death or injury. It’s no different to firing a gun at random in a busy public place. Scumbags who commit such crimes deserve the toughest punishment.
- Sep 5, 20265.2x their median
A protest like this, with hundreds of men all arriving at precisely the same moment and wearing exactly the same attire, would have taken an extremely high level of co-ordination. Yet the authorities appear to have been caught totally off guard. Perhaps the shape of things to come? https://t.co/svmsoSg8k2
- Sep 18, 20265.0x their median
I feel like British people on here occasionally forget that they did actually inflict a lot of bad things on Ireland and the Irish people and we're not all just larping as communists
- Sep 25, 20265.0x their median
The two-year prison sentence for Del Somerville, for the crime of throwing a plastic bottle and swearing at police during a protest against the small boats, is genuinely staggering. A blatant example of two-tier justice. It’s almost as if the authorities are deliberately attempting to provoke some sort of civil uprising.
- Sep 11, 20264.9x their median
Talks like a man, looks like a man, walks like a man ….he is a man https://t.co/Rn3WLCmY1Q
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.7K interactions against 220K followers, an engagement rate of 0.786%. Measured over 43 original posts, its engagement rate beats 91% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 48K times each, and 3.62% of those impressions turn into an interaction. That is about 21.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 16:00 UTC, and Saturday is the busiest day of the week. Of the 43 posts sampled, 33% carry an image or video and 26% link out. The account's strongest tracked post pulled 22K interactions, about 13x its own typical post. Recurring topics include #battlefest, #lab26.
- What is Paul Embery's engagement rate on X?
- Paul Embery (@PaulEmbery) has an engagement rate of 0.786%, based on the median interactions across 43 original posts from the last 30 days against 220,148 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.786%, Paul Embery sits above the 75th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PaulEmbery have real engagement?
- Its engagement rate beats 91% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @PaulEmbery post?
- Most posts go out around 16:00 UTC, and Saturday is its busiest day, at roughly 2.97 posts per day across the measured window.