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Morena engagement report

@PartidoMorenaMx - 554K followers on X

Measured over 99 original posts from a 30-day window, last computed on October 13, 2026.

Engagement

Middle of its size range
Per follower
0.019%
of 554K followers
Per impression
2.57%
4.2K views on a typical post
Reach
0.76%
of its followers see a post
Typical post
108
interactions (median)
Saved
0.024%
1 bookmarks on a typical post
Posting rate
3.8/day
active 30% of days
Peak time
01:00 UTC
Tuesday

A typical post picks up 108 interactions against 554K followers, an engagement rate of 0.019%. Measured over 99 original posts, its engagement rate beats 44% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.2K times each, and 2.57% of those impressions turn into an interaction. That is about 0.758% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 99 posts sampled, 89% carry an image or video, 6% are part of a thread and 18% link out. The account's strongest tracked post pulled 2.1K interactions, about 19x its own typical post. Recurring topics include #15añosmorena, #honestidadyresultados, #mañaneradelpueblo.

Measured over 99 original posts from a 30-day window, last computed on October 13, 2026. Recurring tags: #15añosmorena, #honestidadyresultados, #mañaneradelpueblo.

Compared with accounts its own size

Morena's engagement rate beats 44% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 74% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.019%, Morena sits above the 10th percentile of the 205,881 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.68%
p902.56%
p9982.4%
Engagement rate as a share of followers, across the 205,881 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.68%
90th percentile2.56%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video89% of posts+111%+108% to +115%34K
Outbound link18% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 89% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 18% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 260 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 15, 202619x their median

    Presentamos a @JulietaRamirezP, Coordinadora de la Defensa de la Transformación y la Soberanía Nacional en Baja California. https://t.co/XvMJoz8rXH

    1.2K4054234640K viewsView on X
  • Sep 2, 202610x their median

    ¡Somos el Partido del Pueblo! Hoy en nuestro Movimiento somos millones de militantes en todo el país, reflejo de un pueblo decidido a seguir transformando a México con honestidad, justicia y bienestar. ¡La esperanza nos une! https://t.co/4XZ1spQFwC

    584239285119.9K viewsView on X
  • Sep 15, 20268.2x their median

    🇲🇽 Este 15 de septiembre, acompañemos a nuestra Presidenta Claudia Sheinbaum en el Zócalo y celebremos juntas y juntos la Independencia de México. https://t.co/vhFGHRuMIZ

    546168158912K viewsView on X
  • Oct 11, 20266.6x their median

    📌📰 El CEN de Morena comparte el siguiente comunicado de prensa. Garantizar agua de calidad y abasto suficiente exige diálogo y soluciones de fondo, no represión: Morena. 🔗: https://t.co/a2Za6YKUhk https://t.co/1hbIEzVj4u

    3462101391513K viewsView on X
  • Aug 26, 20266.4x their median

    Presentamos a @SNietoCastillo, Coordinador de la Defensa de la Transformación y la Soberanía Nacional en Querétaro. https://t.co/U35LP2OZQU

    3171262133020K viewsView on X
  • Sep 16, 20266.2x their median

    ¡Que viva México y que vivan los pueblos originarios! 🫡🇲🇽 La Presidenta @Claudiashein encabezó el Grito de Independencia en el Zócalo de la Ciudad de México, frente a miles de mexicanas y mexicanas que acudieron para celebrar que somos una nación libre y soberana. https://t.co/xZDkEKMTDU

    5051293157.4K viewsView on X
  • Aug 25, 20265.8x their median

    En 2027, el estado grande de México eligirá la Transformación: bienestar, justicia y honestidad. https://t.co/G6YAB2WiUF

    294127189129.0K viewsView on X
  • Sep 15, 20265.4x their median

    En la Cuarta Transformación mantenemos vivo el gran ideal de nuestro prócer José María Morelos y Pavón: la soberanía es y será siempre de nuestra gente. ¡Sigamos haciendo historia! https://t.co/L2dGLtKk0K

    36215565614K viewsView on X
  • Sep 3, 20265.1x their median

    En México solo hay dos proyectos y las encuestas son claras: la gente quiere que siga la Transformación y ya no quiere volver al pasado de privilegios y corrupción. Seguimos trabajando con amor, convicción y bienestar para el pueblo. ❤️🇲🇽 https://t.co/aTI3hJheTy

    242124180810K viewsView on X
  • Sep 15, 20264.9x their median

    De la resistencia a la transformación, el espíritu de lucha por un México justo sigue intacto. ¡Viva México! https://t.co/X45w3xBxpO

    250110161616K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#15añosmorena#honestidadyresultados#mañaneradelpueblo#envivo#méxico

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 108 interactions against 554K followers, an engagement rate of 0.019%. Measured over 99 original posts, its engagement rate beats 44% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.2K times each, and 2.57% of those impressions turn into an interaction. That is about 0.758% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 99 posts sampled, 89% carry an image or video, 6% are part of a thread and 18% link out. The account's strongest tracked post pulled 2.1K interactions, about 19x its own typical post. Recurring topics include #15añosmorena, #honestidadyresultados, #mañaneradelpueblo.

What is Morena's engagement rate on X?
Morena (@PartidoMorenaMx) has an engagement rate of 0.019%, based on the median interactions across 99 original posts from the last 30 days against 554,417 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.019%, Morena sits above the 10th percentile of the 205,881 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @PartidoMorenaMx have real engagement?
Its engagement rate beats 44% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @PartidoMorenaMx post?
Most posts go out around 01:00 UTC, and Tuesday is its busiest day, at roughly 3.8 posts per day across the measured window.

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