Peking University engagement report
@PKU1898 - 680K followers on X
Measured over 78 original posts from a 30-day window, last computed on October 3, 2026.
Engagement
A typical post picks up 20 interactions against 680K followers, an engagement rate of 0.003%. Measured over 78 original posts, its engagement rate beats 20% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.3K times each, and 0.474% of those impressions turn into an interaction. That is about 0.635% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Friday is the busiest day of the week. Of the 78 posts sampled, 96% carry an image or video, 13% are part of a thread and 17% link out. The account's strongest tracked post pulled 588 interactions, about 29x its own typical post. Recurring topics include #pkucampus, #pku, #24solarterms.
Measured over 78 original posts from a 30-day window, last computed on October 3, 2026. Recurring tags: #pkucampus, #pku, #24solarterms.
Compared with accounts its own size
Peking University's engagement rate beats 20% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Peking University sits below the 10th percentile of the 212,741 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 82.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 96% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 17% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 96% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 17% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 505 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 16, 202629x their median
These lines werenโt painted. They formed in the kiln. Clay and glaze shrink at different rates as they cool. The resulting stress causes the glaze to crackโa defect that potters learned to work with, turning fracture into pattern. This reel features crackle-glaze works by Luoโs Lab, an experimental ceramics studio based in Jingdezhen. Now in Macao, works from the lab are on view in ๐ด๐๐๐ ๐ด๐๐๐ ๐ฎ๐๐ ๐ซ๐๐ (็ปต็ปต็็): ๐ฌ๐๐ ๐๐๐๐ ๐ฝ๐๐๐๐โ๐ท๐๐๐๐๐๐๐ ๐๐ ๐ฐ๐๐๐๐๐๐๐๐๐ ๐ช๐๐๐๐๐๐๐ ๐ฏ๐๐๐๐๐๐๐, an interdisciplinary exhibition jointly curated by Peking University and Macau University of Science and Technology (MUST). On view through September 24, 2026 MUST Art Museum
- Sep 5, 202628x their median
How should we characterize the cultural ecosystem within which rich intangible cultural heritage (ICH) has been handed down for centuries? ๐๐๐ฆ๐ช๐๐ ๐๐๐๐ฃ๐๐ค๐ฃ๐๐๐ฃ (ๆถฒๆ้ปไธๅ) is a particleโbased digital artwork that encapsulates the landscapes and communities nurturing this distinctive local culture. During field research across Qiandongnan, in southeastern Guizhou Province, the ๐๐โ๐๐ฃ๐๐ค๐ช๐ฃ๐ฉ๐๐ง ๐ฌ๐๐ฉ๐ ๐พ๐๐๐ฃ๐๐จ๐ ๐๐ก๐ค๐ง๐๐๐จ program connected with local heritage bearers of timeโhonoured crafts and witnessed the vitality of these traditions thriving within modernโday life. Bridging art, science, and intangible cultural heritage, Liquid Qiandongan is brought to you by the ICH Laboratory of Peking University. It stands as an intersection of humanities and science, and a platform where tradition engages with innovation. The work makes its debut at the exhibition ๐๐๐๐ฃ ๐๐๐๐ฃ ๐๐ช๐ ๐ฟ๐๐ (็ปต็ปต็็): ๐๐ฃ๐๐ก๐๐จ๐จ ๐๐๐ฃ๐๐จ โ ๐๐๐ฉ๐๐ฌ๐๐ฎ๐จ ๐๐ฃ ๐๐ฃ๐ฉ๐๐ฃ๐๐๐๐ก๐ ๐พ๐ช๐ก๐ฉ๐ช๐ง๐๐ก ๐๐๐ง๐๐ฉ๐๐๐, hosted in Macao, China. Exhibition Dates: September 7โ24, 2026 Venue: Art Museum, Macau University of Science and Technology
- Sep 21, 202621x their median
โChinaโs art tradition is folk art. Labor art. Humble art.โ In the Aesthetics episode of Pathways in Intangible Cultural Heritage, Peking University professor Xiang Yong, who holds the UNESCO Chair on Creativity and Sustainable Development in Rural Areas, traces Chinese aesthetics back to everyday life and to the balance between people and nature. His team has visited more than 40 communities with local painting traditions across China and interviewed nearly 100 folk artists. A Chinese rural painting database is now being built as part of the UNESCO Chairโs initiatives.
- Sep 17, 202621x their median
One thing Humboldt University President Prof. Dr. Julia von Blumenthal wishes she had done as a student? Spend more time abroad. During her visit to PKU for the 40th anniversary of PKUโHumboldt cooperation, she shared what international exchange taught her and what she hopes the next generation of students and researchers will bring to the partnership. PKU Asks ๏ฝ PKU Events Interviewer: Tiffany Yap, Du Muqin Filmed by Zheng Zibo
- Aug 25, 202618x their median
What can you uncover in 72 hours travelling across historyโrich Shaanxi? More than ancient imperial relics alone, French exchange student Octavia Basco encounters everything from granite Huashan Mountain peaks and the roaring Yellow River to pre-history palaeontological discoveries. Following her friend Wang Zizhu, a Yenching Academy master's student at PKU, she embarks on a 72โhour journey across her home province, Shaanxi! Octavia explores the historic landmarks of Xi'an, the famed 13โdynasty ancient capital, from the Terracotta Warriors at the Emperor Qinshihuang's Mausoleum Site Museum to the Tang-dynasty Small Wild Goose Pagoda. Furthermore, at Northwest University, she connects with 1969 PKU undergraduate alumnus Academician Shu Degan and learns about his groundbreaking evolutionary research. If you travelled through Shaanxi, which site would you put at the top of your mustโvisit list? Drop your thoughts in the comments below๐ Journey To Your Hometown ๏ฝ @ShaanxiMoments @ShaanxiPlus @visitshaanxi
- Aug 22, 202612x their median
A $1.50 haircut may sound like a small detail, but it can reveal a lot about the global economy. Wu Changqi (ๆญฆๅธธๅฒ), Professor at Peking University's Guanghua School of Management, turns a haircut at PKU into a lesson on purchasing power parity during a PKU Masterclass. Speaking to American university students participating in the 2026 China Deep Dive program, Professor Wu explains why services tend to be cheaper in developing countries and how purchasing power affects the way we compare GDP across economies.
- Aug 31, 202611x their median
What can we learn about geometry from a handwoven bamboo ballโor about fractals from a nursery rhyme? Questions like these run through ๐ด๐๐๐ ๐ด๐๐๐ ๐ฎ๐๐ ๐ซ๐๐ (็ปต็ปต็็), Peking Universityโs interdisciplinary exhibition exploring pathways in intangible cultural heritage. In this preview, ten PKU scholars from across the arts, humanities, sciences, engineering, and business offer their own readings of traditional materials, images, and techniques. Together, they examine how knowledge carried through practice can shape the questions we ask today. Taking its name from a line in ๐ป๐๐ ๐ฉ๐๐๐ ๐๐ ๐บ๐๐๐๐ (๐บ๐๐๐๐๐๐), ๐ด๐๐๐ ๐ด๐๐๐ ๐ฎ๐๐ ๐ซ๐๐ evokes melon vines bearing fruit in endless successionโan image of continuity across generations.
- Sep 23, 20269.5x their median
A bamboo weave. A square knot. A crackle glaze. A painting from 1072. In the Mechanics episode of Pathways in Intangible Cultural Heritage, soft robotics researcher Liu Ke and art history scholar Liu Chen explore how craft works with force and how art makes us feel it. Can an artificial muscle work better with the same fibers but different knots? And what gives a painted mountain its sense of force? Watch to find out.
- Oct 3, 20269.3x their median
Day 1: "What did I get myself into?" ๐ณ One week later: โOkayโฆ I think I'm getting the hang of this.โ From making friends around the world to discovering unexpected sides of campus life, here's how new PKUers are feeling after their first week. Produced by Aishwarya Sapktota, Nicole Ang, Elvin Goh Kok Ping โโPKU Open Mic
- Sep 18, 20268.4x their median
What do soaking and beating have to do with high-performance fibers? How can indigo dyeing in Guizhou connect with people a world away? How can we draw on nature while giving it room to regenerate? In the Materials episode of Pathways in Intangible Cultural Heritage, materials scientist Shao Yuanlong, communication scholar He Shu, and climate researcher Wang Binbin offer three different perspectives on traditional craft.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 20 interactions against 680K followers, an engagement rate of 0.003%. Measured over 78 original posts, its engagement rate beats 20% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.3K times each, and 0.474% of those impressions turn into an interaction. That is about 0.635% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Friday is the busiest day of the week. Of the 78 posts sampled, 96% carry an image or video, 13% are part of a thread and 17% link out. The account's strongest tracked post pulled 588 interactions, about 29x its own typical post. Recurring topics include #pkucampus, #pku, #24solarterms.
- What is Peking University's engagement rate on X?
- Peking University (@PKU1898) has an engagement rate of 0.003%, based on the median interactions across 78 original posts from the last 30 days against 680,413 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Peking University sits below the 10th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PKU1898 have real engagement?
- Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @PKU1898 post?
- Most posts go out around 02:00 UTC, and Friday is its busiest day, at roughly 3.1 posts per day across the measured window.