Paul Nicholls OBE engagement report
@PFNicholls - 148K followers on X
Measured over 8 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
A typical post picks up 100 interactions against 148K followers, an engagement rate of 0.067%. Measured over 8 original posts, its engagement rate beats 47% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.5K times each, and 1.81% of those impressions turn into an interaction. That is about 3.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 25% link out. The account's strongest tracked post pulled 1.9K interactions, about 19x its own typical post.
Measured over 8 original posts from a 30-day window, last computed on September 25, 2026.
Compared with accounts its own size
Paul Nicholls OBE's engagement rate beats 47% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 58% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.067%, Paul Nicholls OBE sits above the 25th percentile of the 205,261 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 25% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 490 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 8, 202619x their median
It is with great sadness that we say goodbye to the fantastic Big Buck’s at the grand old age of 23. A champion staying hurdler, he was a truly special horse who gave us some of the most incredible memories throughout his racing career. Four World Hurdle victories, four Liverpool Hurdles, three Long Walk Hurdles and 18 wins in a row — what a record! He was a real character, and you never quite knew what he had left in the tank in a race. Somehow he always seemed to find that little bit extra when it mattered, a part of what made him so special. Big Buck’s was owned by the late Andy Stewart, who gave us the privilege of training such a wonderful horse. I’m delighted that Andy’s family continue to have horses in training in Ditcheat today, which makes that connection even more special. The late Rose Loxton looked after him throughout his racing career alongside the rest of our brilliant team. He then enjoyed a long and happy retirement with Mike and Lucy Felton, who gave him a wonderful home and cared for him so well. Thank you for everything Buck’s. You will never be forgotten. 📸 Michael Harris
- Jul 17, 20263.9x their median
Great to have Caldwell Potter back in work. https://t.co/30fbERyxTB
- Jun 1, 20263.0x their median
Huge congratulations to Ellen Barber, proudly sponsored by Paul Nicholls Racing, on an incredible personal best of 6169 points at Götzis, Austria 🇦🇹 — widely regarded as the most prestigious heptathlon/decathlon meeting in the world. A phenomenal performance that reflects the hard work, dedication and commitment she brings every day and we are immensely proud. With the Commonwealth Games selections in the coming weeks we are keeping everything crossed for Ellen🤞🤞 @Ellen_Barber @meeting_goetzis @James_Athletics
- Jul 1, 20262.4x their median
Introducing the latest addition to our training facilities, our new Wexford Sand Gallop is now ready for action! This high quality surface has been specifically imported from Ireland and is designed to build strength and fitness. Another investment to ensure our horses receive the best possible race preparation at home. A great effort by Rob our Gallops Man and the team! #paulnichollsracing #teamditcheat #newfacilities
- Sep 3, 20262.3x their median
🏇 WIN A SIGNED COPY OF OUR NEW HORSES IN TRAINING BROCHURE 🏇 The new National Hunt season is nearly upon us and our latest Horses in Training brochure has arrived! We are giving one lucky racing fan the chance to win a signed copy of the new brochure from Paul Nicholls Racing. HOW TO ENTER ❤️Like this post 🐎 Follow @PFNicholls 🐎 Tag a fellow racing fan in the comments Already following us? You’re already one step ahead — just make sure you’ve completed the other requirements. Once the competition closes, all eligible entries will be placed into one draw and one winner will be selected at random by a member of the Paul Nicholls Racing team at Ditcheat. We will film the draw and announce the winner on our social channels. 📅 Competition closes: Midnight 6th September 2026 🏆 Winner announced: 7th September 2026 Good luck 🍀 UK entrants only. Entrants must be 18 or over. This promotion is not sponsored, endorsed, administered by, or associated with Instagram, Facebook, Meta or X. No purchase necessary. Please note we would NEVER ask you to follow a link to enter personal details. If you receive a message claiming to be us, please double check the sender.
- Sep 15, 20261.5x their median
A sunny garden party with good company, drinks, canapés and a few racing tales from past and present. Looking forward to the winter jumps season ahead and sharing plenty more memorable days at the races 🥂🐎 https://t.co/w6r6Prq91S
- May 29, 2026
Another winner! Another step towards history ⏳🏇 Great shot of Rickety Bridge winning @NewtonAbbotRace on Wednesday - we are now just 15 winners away from Martin Pipe’s all-time GB National Hunt record. The countdown is on 👀🎯 📸 @ppauk sponsored by @MorsonGroup #paulnichollsracing #teamditcheat #feedyourdesiretowin #roadtohistory #horseracing
- Sep 10, 2026
NEW SCHOOLING FACILITY 🏇 We are delighted to have our brand-new 1.4 furlong schooling lane ready to go, laid with an @ESurfaces wax track. The new facility features a line of three @EASYFIXEquine fences and four @EASYFIXEquine hurdles, giving us a fantastic facility for schooling and developing the horses. It will be invaluable to the yard and importantly means we can school the horses whatever the weather which is something that has become increasingly challenging with the changing weather patterns. A great effort from Rob our gallops man, Lance Purchase Construction and the team who have worked hard to get it finished. We can’t wait to put it to good use! Watch this space 👀🏇
- Aug 18, 2026
Sans Bruit is officially loving the recent addition to our facilities, our new Drimee Horse Solarium. Featuring 6 dual-action fans and 12 infrared bulbs, it provides therapeutic warmth to help improve circulation, support recovery and ease muscle soreness and stiffness. Swipe through to see Sans Bruit enjoying his new favourite spot. #Drimeeuk #paulnichollsracing #teamditcheat #newfacilities
- Aug 28, 2026
🏇 National Racehorse Week 2026 🏇 What a brilliant day welcoming a group of local riding school youngsters to the yard! 🐎 They enjoyed a fascinating insight into life behind the scenes and how the yard works, asking some fantastic questions along the way. From trying on jockey silks to getting up close with cheekpieces and blinkers, there was plenty to see, learn and experience! Thank you to one of our jockeys Paddy Hanlon for giving us a great demonstration on the Equicisor — which the youngsters then all had a go on themselves. 💪🏇 There were certainly some budding work riders and jockeys amongst them! To finish off a fantastic visit, we were delighted to welcome retired racehorse Politologue, who was a big hit with everyone. ❤️ It was lovely to share our passion for racing and give the next generation a glimpse into the world of the racehorse.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 100 interactions against 148K followers, an engagement rate of 0.067%. Measured over 8 original posts, its engagement rate beats 47% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.5K times each, and 1.81% of those impressions turn into an interaction. That is about 3.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 25% link out. The account's strongest tracked post pulled 1.9K interactions, about 19x its own typical post.
- What is Paul Nicholls OBE's engagement rate on X?
- Paul Nicholls OBE (@PFNicholls) has an engagement rate of 0.067%, based on the median interactions across 8 original posts from the last 30 days against 148,478 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.067%, Paul Nicholls OBE sits above the 25th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PFNicholls have real engagement?
- Its engagement rate beats 47% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @PFNicholls post?
- Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 0.53 posts per day across the measured window.