People's Daily, China engagement report
@PDChina - 6.4M followers on X
Measured over 463 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 26 interactions against 6.4M followers, an engagement rate of 0%. Measured over 463 original posts, its engagement rate beats 6% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.2K times each, and 0.5% of those impressions turn into an interaction. That is about 0.081% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 16 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 07:00 UTC, and Tuesday is the busiest day of the week. Of the 463 posts sampled, 98% carry an image or video and 11% link out. The account's strongest tracked post pulled 2.9K interactions, about 112x its own typical post. Recurring topics include #longmarch90, #opinion.
Measured over 463 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #longmarch90, #opinion.
Compared with accounts its own size
People's Daily, China's engagement rate beats 6% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 31% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, People's Daily, China sits below the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 98% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 11% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 590 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 15, 2026112x their median
An elderly man in Taicang, east China's Jiangsu Province, has gone viral for doing ab workouts on a river — using a stainless steel basin as his "ab wheel." https://t.co/FkuoDWRFt1
- Oct 23, 202667x their median
106-year-old Red Army veteran recalls the Long March #LongMarch90 My name is Zhao Maolin. I was born in April 1920 in Daxian county, southwest China's Sichuan Province, now part of Dachuan district in Dazhou. I'm 106 years old. My parents died when I was young. In 1934, at just 14, I joined the Red Army. The following year, I set out on the Long March. I served as a medic. Over the years, I have traveled many roads, but nothing compares with the hardships of crossing snow-capped mountains and vast marshlands. Jiajin Mountain, for example, was notoriously difficult to cross. Beneath the snow lay hidden sheets of ice, making the mountain paths very slippery. Every step took enormous effort, and one wrong move could send a person tumbling down the slope. I was small and had short legs, so climbing was especially difficult. The higher we went, the thinner the air became, and my body shook uncontrollably from the cold and exhaustion. The weather in the mountains could change in an instant. Howling winds whipped snow and ice into our faces. When the wind died down, sunlight reflecting off the snow was so intense that it hurt our eyes. Our thin, coarse-cloth uniforms offered little protection against the bitter cold. Snow settled on our clothes and melted, only to freeze again, leaving the fabric stiff as a shell of ice. Along the way, fallen comrades lay beneath the snow, their outlines still visible. But we could not stop. Anyone who sat down risked never getting back up. Beyond the mountains lay the marshlands, another deadly obstacle. Beneath the grassy surface were pools of dark, stagnant water. In some places, the water reached our knees. In others, it was deep enough to swallow a person whole. We had to move cautiously, following the footprints of those ahead and stepping only on patches of tangled grass roots. Many comrades never made it out alive. Our food supplies soon ran out. When we stopped to camp, we searched for grass roots and wild greens, boiling them into a soup to stave off hunger. One veteran soldier handed me half a handful of highland barley. As a medic, I could not bring myself to eat the barley. Instead, I boiled it into thin porridge and shared it with wounded and sick comrades, giving each person just a small mouthful. After surviving the snow-capped mountains and marshlands and coming through so many life-and-death ordeals, the hardships that lay ahead no longer seemed insurmountable. In 1942, I joined the Communist Party of China (CPC). After the founding of the People's Republic of China in 1949, I transferred to a civilian post in south China's Guangxi Zhuang Autonomous Region and retired in 1981. Retirement hasn't dulled the resolve the Long March gave me, not for a moment. In idle hours, I often think of the comrades who remain in the snowy mountains and marshlands, and of that journey where survival was never certain.
- Aug 29, 202654x their median
What Caused the Gyirong Port Debris Flow? Explained in 30 Seconds Experts believe it originated from a high-altitude ice-rock avalanche and debris flow in a tributary in Nepal. The flow surged downstream at extremely high speed, travelling roughly 20 kilometres in just seven minutes.
- Aug 26, 202651x their median
China activates emergency response after mudslide hits Xizang border port Chinese authorities have launched full-scale rescue operations after a mudslide in Nepal caused severe casualties at China's border port of Gyirong in southwestern Xizang Autonomous Region on Wednesday morning. China’s Ministry of Natural Resources activated a Level-II emergency response for geological disasters, the second-highest in China's four-tier emergency response system, and dispatched a working team to the stricken site to guide rescue operations and prevent secondary disasters, sources with the ministry said. China’s National Commission for Disaster Prevention, Reduction and Relief, together with the Ministry of Emergency Management (MEM), activated a Level-II emergency response for disaster relief, and helped allocate 30,000 central relief supplies including tents, stoves, clothing and quilts, folding beds and moisture-proof mats to support the evacuation, resettlement and relief work. China’s Ministry of Finance and the MEM also allocated 120 million yuan (about 17.69 million U.S. dollars) in central natural disaster relief funds to support Xizang in carrying out emergency rescue and disaster relief work. Meanwhile, China’s National Development and Reform Commission earmarked 100 million yuan in central budget investment to support the post-disaster emergency recovery and reconstruction efforts. The disaster has cut off roads leading to the port on the Chinese side, as well as communications and power supplies, according to the emergency management bureau of Gyirong County in the city of Xigaze. Gyirong Port is a major land port connecting China and Nepal. #China #Xizang #Tibet #Nepal #Mudslide #Xigaze #Shigatse #GyirongCounty #西藏 #日喀则 #吉隆县 #尼泊尔 #泥石流 #ChinaMilitary #ChinaMilBugle
- Oct 3, 202639x their median
China has connected its first 100-megawatt-class compressed carbon dioxide energy storage facility to the grid, marking a major advance in large-scale, zero-carbon energy storage. Equipped with five gas holders, 141 liquid storage units and 97 thermal storage units, the facility compresses carbon dioxide gas into a liquid state during periods of low electricity demand to store energy, then expands it back into gas to drive power turbines when demand peaks. It can store 290 million kilowatt-hours of electricity during off-peak hours and discharge 180 million kilowatt-hours of green power during peak demand each year.
- Sep 25, 202630x their median
Full text: Xi's remarks at state dinner held by Trump at the White House Chinese President Xi Jinping on Thursday gave remarks at the state dinner hosted by U.S. President Donald Trump at the White House in Washington, D.C., the United States. The following is the full text of the remarks: Honorable President Donald J. Trump and Mrs. Melania Trump, Ladies and Gentlemen, Dear Friends, Thank you, Mr. President and Mrs. Trump, for extending to my wife and me your gracious hospitality and thoughtful arrangements. You and Mrs. Trump have made many special arrangements for our visit, all prepared with meticulous care and consideration in every detail. You make us feel truly at home. I would also like to extend my sincere greetings to Americans from all sectors of society who care about China-U.S. relations and support the further growth of our bilateral ties. As I speak, my compatriots in China are celebrating the Mid-Autumn Festival -- a cherished occasion for family reunion in Chinese tradition. I wish you all a very happy Mid-Autumn Festival, and my best wishes to you and your families. In May this year, President Trump paid a successful visit to China at my invitation. We agreed to build a constructive China-U.S. relationship of strategic stability. During the visit, President Trump warmly invited me to visit the United States, and I have come as promised. In less than half a year, the Chinese and American presidents have exchanged state visits, making history in our bilateral engagement. Today, President Trump and I had sincere and in-depth exchanges and reached common understanding on many issues. This has added new substance to the constructive China-U.S. relationship of strategic stability, and provided new strategic guidance for China-U.S. relations. Not long ago, the United States celebrated the 250th anniversary of its independence. On that occasion, I sent my congratulations on behalf of the Chinese government and people. The past 200-plus years have also witnessed friendly exchanges between China and the United States. Over 200 years ago, soon after its independence, the United States turned its eyes to China. Our two countries started trading with each other, exchanging goods to meet each other's needs and draw on our complementary strengths. In fact, President George Washington had personally acquired a large collection of Chinese porcelain. Over 80 years ago, the Chinese and American people stood shoulder to shoulder in the fight against Japanese militarist aggressors. Together we opened the famous Hump air route over the Himalayas. During the War of Resistance Against Japanese Aggression, Chinese soldiers and civilians rescued hundreds of American pilots at the cost of hundreds of thousands of Chinese lives. Such a friendship, forged in blood and fire, will surely live on through the generations. Over 50 years ago, Ping-Pong Diplomacy between China and the United States reopened the door to bilateral exchanges that had been closed for years. With the political wisdom embodied in "a small ball moving the globe," the older generation of Chinese and American statesmen, led by Chairman Mao Zedong and President Richard Nixon, set in motion the historic process of normalizing relations between our two countries. The redwood trees that President Nixon had presented as a special state gift have taken root in Zhejiang Province where I worked for several years. Over 20 years ago, an American named Ronald Sakolsky gave financial support to Yin Yuzhen, a Chinese desert control worker, for her tree-planting effort. Just recently, Ronald, now an elderly man, returned to China. He saw with his own eyes that the desert back then had turned into a lush forest. This story touches the hearts of many Chinese people and stands as a shining example of the friendly exchanges between our two peoples. Exchanges have helped promote heart-to-heart communication between our peoples and cemented public support for China-U.S. friendship and cooperation. Ladies and Gentlemen, Dear Friends, Reviewing the past gives us new perspectives. Today, we have come to another historic juncture for China-U.S. relations. President Trump has pledged to make America great again and led the American people in making significant strides. China is committed to achieving great national rejuvenation, and Chinese modernization has kept breaking new ground. These two goals are both ambitious and can surely be mutually reinforcing. China and the United States must act as responsible major countries, meet the expectations of our peoples, keep pace with the trend of our times, and explore a new approach for major countries to get along with each other. Like a river that never stops flowing, history never stands still. The friendship between the two peoples is a worthy cause that holds great promise. Let us join hands and move forward side by side. Together, let us nurture the beautiful flowers of China-U.S. friendship. Together, let us write a new chapter in our friendly relations. Now, I would like to propose a toast: To the health of President and Mrs. Trump; To the prosperity and progress of China and the United States; and To the friendship between our two peoples. Cheers!
- Sep 13, 202629x their median
Through Xi's Eyes | Finding the answer to the 'warmth of BRICS' What is the "warmth" of BRICS? Development has always been at the heart of BRICS cooperation. Through a set of books, we step into a story and experience the warmth of BRICS cooperation—bringing the promise of a better life to people across countries. From a professor's office in New Delhi to the wider Global South, this is a story about how an idea travels across mountains and seas, and how cooperation can open up new possibilities for development and modernization.
- Sep 7, 202625x their median
Watch as this vlogger from central China's Hubei Province models a variety of traditional Hanfu costumes, showcasing the elegant fashion of the Ming Dynasty (1368-1644). https://t.co/zBZTRKa7AL
- Sep 12, 202620x their median
An immersive 30-second look at BRICS elements across New Delhi, India The 18th BRICS Summit is being held in New Delhi, India, from Sept. 12 to 13, and you can catch hints of its arrival all across the city. Follow People's Daily Online for a 30-second immersive look at BRICS elements around India's capital.
- Oct 22, 202618x their median
China held a gathering in Beijing on Thursday to commemorate the 90th anniversary of the victory of the Red Army's Long March. Chinese President Xi Jinping, also general secretary of the Communist Party of China (CPC) Central Committee and chairman of the Central Military Commission, attended the gathering and delivered an important speech. Also present at the event were Li Qiang, Zhao Leji, Wang Huning, Cai Qi, Ding Xuexiang and Li Xi, who are members of the Standing Committee of the Political Bureau of the CPC Central Committee, as well as Chinese Vice President Han Zheng.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 26 interactions against 6.4M followers, an engagement rate of 0%. Measured over 463 original posts, its engagement rate beats 6% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.2K times each, and 0.5% of those impressions turn into an interaction. That is about 0.081% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 16 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 07:00 UTC, and Tuesday is the busiest day of the week. Of the 463 posts sampled, 98% carry an image or video and 11% link out. The account's strongest tracked post pulled 2.9K interactions, about 112x its own typical post. Recurring topics include #longmarch90, #opinion.
- What is People's Daily, China's engagement rate on X?
- People's Daily, China (@PDChina) has an engagement rate of 0%, based on the median interactions across 463 original posts from the last 30 days against 6,380,552 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, People's Daily, China sits below the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PDChina have real engagement?
- Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @PDChina post?
- Most posts go out around 07:00 UTC, and Tuesday is its busiest day, at roughly 16.03 posts per day across the measured window.