Paul van Dyk engagement report
@PAULVANDYK - 958K followers on X
Measured over 28 original posts from a 30-day window, last computed on August 20, 2026.
Engagement
A typical post picks up 145 interactions against 958K followers, an engagement rate of 0.015%. Measured over 28 original posts, its engagement rate beats 45% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 1.31% of those impressions turn into an interaction. That is about 1.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 04:00 UTC, and Friday is the busiest day of the week. Of the 28 posts sampled, 96% carry an image or video and 29% link out. The account's strongest tracked post pulled 759 interactions, about 5.2x its own typical post.
Measured over 28 original posts from a 30-day window, last computed on August 20, 2026.
Compared with accounts its own size
Paul van Dyk's engagement rate beats 45% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 61% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.015%, Paul van Dyk sits above the 25th percentile of the 9,981 accounts in this comparison. That places it in the below the median band, which runs 0.007% to 0.047%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.047% |
| 75th percentile | 0.325% |
| 90th percentile | 2.60% |
| 99th percentile | 357.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 96% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 29% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | -5% | -7% to -4% | 7.9K |
- 96% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 204 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 20, 20265.2x their median
Mexico, I’m on my way. ✈️ Not here for a long time, but definitely for the good times. 🇲🇽🔥 https://t.co/jv2nZo56Yb
- Aug 4, 20263.2x their median
Just saw a video of someone asking Ricky Gervais, what's something small in your daily life that gives you genuine joy these days. His answer: dogs. I felt that. What's yours? https://t.co/7JVw513fSl
- Aug 17, 20263.1x their median
I guess B2B sets just weren’t made for reels 😂 Paul van Dyk + Aly & Fila = way too much trance energy to fit into 9:16. So… let’s hope you were at Sunrise Festival to experience the full power in person. If not, consider this your sign to catch the next one. https://t.co/7pRFnLRQCz
- Aug 15, 20263.0x their median
MEXICO, I’M COMING BACK. 🇲🇽 Two very special nights. Two cities. And I already know the energy is going to be incredible. AUG 21 Querétaro · Qiu Club (final 50 tix) AUG 22 Mexico City · Mesones 72 (sold out) Nos vemos muy pronto. 🔥 https://t.co/0RHPM8izFf
- Jul 8, 20262.4x their median
Legends aren't born. They are made - by YOU! Vote now for Paul van Dyk in @DJmag's Top 100 DJs poll #top100djs https://t.co/qDZGB5skNu https://t.co/qdcl26ASkh
- Jul 23, 20262.3x their median
Throwback Thursday to The Politics of Dancing 2. Which track from the mix album still gives you goosebumps? https://t.co/FRC6E3Lxoo https://t.co/ZkQUllBmqd
- Jul 17, 20262.2x their median
I have nothing, but I have everything when I have you. https://t.co/6qlVVdDRHs
- Aug 7, 20262.2x their median
Es war wie immer wieder ein Fest… Danke @NatureOne! https://t.co/wmyKQOdoFs
- Jul 15, 20262.1x their median
Wrong answers only: what do you think I said to @John00fleming during our B2B at Luminosity? https://t.co/XszsdO496t
- Jul 14, 20261.9x their median
Going back to the future in Scotland.. what a moment! https://t.co/ntzLR9OyfH
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 145 interactions against 958K followers, an engagement rate of 0.015%. Measured over 28 original posts, its engagement rate beats 45% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 1.31% of those impressions turn into an interaction. That is about 1.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 04:00 UTC, and Friday is the busiest day of the week. Of the 28 posts sampled, 96% carry an image or video and 29% link out. The account's strongest tracked post pulled 759 interactions, about 5.2x its own typical post.
- What is Paul van Dyk's engagement rate on X?
- Paul van Dyk (@PAULVANDYK) has an engagement rate of 0.015%, based on the median interactions across 28 original posts from the last 30 days against 957,659 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.015%, Paul van Dyk sits above the 25th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PAULVANDYK have real engagement?
- Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @PAULVANDYK post?
- Most posts go out around 04:00 UTC, and Friday is its busiest day, at roughly 0.93 posts per day across the measured window.