Owlcat Games engagement report
@OwlcatGames - 97K followers on X
Measured over 34 original posts from a 30-day window, last computed on August 24, 2026.
Engagement
A typical post picks up 450 interactions against 97K followers, an engagement rate of 0.466%. Posts are seen about 14K times each, and 3.13% of those impressions turn into an interaction. That is about 14.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 34 posts sampled, 100% carry an image or video and 18% link out. The account's strongest tracked post pulled 1.8K interactions, about 4.1x its own typical post. Recurring topics include #warhammer40000, #darkheresy, #roguetrader.
Measured over 34 original posts from a 30-day window, last computed on August 24, 2026. Recurring tags: #warhammer40000, #darkheresy, #roguetrader.
Where this sits in the catalog
At 0.466%, Owlcat Games sits above the 75th percentile of the 11,915 accounts in this comparison. That places it in the top 25% band, which runs 0.345% to 2.48%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.008% |
| 50th percentile | 0.051% |
| 75th percentile | 0.345% |
| 90th percentile | 2.48% |
| 99th percentile | 309.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 18% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | -5% | -7% to -4% | 7.9K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 18% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 255 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 21, 20264.1x their median
In this stunning depiction of Abelard Werserian, created by talented @kinveyl , one can see why the Seneschal's service is so valued. Wisdom, loyalty, and experience are embodied in one great person. https://t.co/WbLCkSCf5p
- Aug 7, 20263.7x their median
In Warhammer 40,000: Dark Heresy, we'll make the weapon arsenal even wider. And of course, we could not ignore the absolutely iconic power sword. In this concept, you can see the difference between a regular power sword and its more advanced version. https://t.co/Iysq1Szjqe
- Aug 5, 20262.8x their median
The Night Lords are numerous and varied in their appearance. Such an opponent will certainly be a force to be reckoned with. #Warhammer40000 #DarkHeresy https://t.co/7mFg7hlMf3
- Aug 5, 20262.8x their median
Another glimpse of a mysterious figure you may encounter in The Infinite Museion DLC. His bearing suggests nobility, his attire hints at a story long past — but how does he tie into the Lord Captain's fate? You'll have to play to find out. https://t.co/Y85GfJCrhO
- Aug 19, 20262.8x their median
This portrait from Warhammer 40,000: Dark Heresy reminds us that the title of Fabricator General remains one of the most venerable within the ranks of the Adeptus Mechanicus. The bearer of such knowledge stands far closer to a flawless machine than to an ordinary representative of Humanity.
- Jul 30, 20262.6x their median
After Pathfinder and one of the best Warhammer 40,000 games ever made, Owlcat's next step is to top them all — and it's grown to 600 people to do it. https://t.co/zjALK8PHYT https://t.co/8WccrdCc1r
- Jul 31, 20262.2x their median
Argenta, a shining star, pure and blazing with the Emperor's light. This fan art of the pivotal moment in her fate is done by @seashore_art . https://t.co/Mxk1Odyvln
- Jul 29, 20261.8x their median
Behold one of the predators that roam the Frontier world of Zarkov. This specimen blurring the line between flora and fauna is not just dangerous, it is patient, intelligent, and well-adapted to claiming intruders as its next meal. Will you survive the encounter, Lord Captain? https://t.co/kS2k5oGhI2
- Aug 21, 20261.7x their median
This 3D model features the armour of Tempestus Scions, elite special forces of the Astra Militarum. This distinctive carapace armour set, made of ceramite, will be featured in Warhammer 40,000: Dark Heresy. It's ideal for rapid assaults and precision strikes. https://t.co/3bFaAYJu7e
- Jul 30, 20261.6x their median
We present the exclusive customisation options that will be added to the release version of Warhammer 40,000: Dark Heresy thanks to your participation in our Wishlist Goal Campaign! More rewards await you in the next milestones — add the game to your wishlist and unlock them: https://t.co/qcoplGrb7q
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 450 interactions against 97K followers, an engagement rate of 0.466%. Posts are seen about 14K times each, and 3.13% of those impressions turn into an interaction. That is about 14.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 34 posts sampled, 100% carry an image or video and 18% link out. The account's strongest tracked post pulled 1.8K interactions, about 4.1x its own typical post. Recurring topics include #warhammer40000, #darkheresy, #roguetrader.
- What is Owlcat Games's engagement rate on X?
- Owlcat Games (@OwlcatGames) has an engagement rate of 0.466%, based on the median interactions across 34 original posts from the last 30 days against 96,649 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.466%, Owlcat Games sits above the 75th percentile of the 11,915 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @OwlcatGames have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @OwlcatGames post?
- Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 2.07 posts per day across the measured window.