Democratic Alliance engagement report
@Our_DA - 742K followers on X
Measured over 103 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 52 interactions against 742K followers, an engagement rate of 0.007%. Measured over 103 original posts, its engagement rate beats 29% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.5K times each, and 2.07% of those impressions turn into an interaction. That is about 0.338% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.6 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 103 posts sampled, 96% carry an image or video and 60% link out. The account's strongest tracked post pulled 623 interactions, about 12x its own typical post.
Measured over 103 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #workingforall.
Compared with accounts its own size
Democratic Alliance's engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 72% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, Democratic Alliance sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 24, 202612x their median
No calling for the TV ref this week, Gayton. 👀⚽ R31 million spent sending 151 people to the World Cup. Another R20 million handed over for Video Assistant Referee (VAR) technology that never materialised. 🤔 📌 Tomorrow, the DA will push for answers: Where did the money go? Who got it? And what did South African taxpayers get in return? Public money must deliver public good. The DA will hold those responsible to account.
- Aug 30, 20269.8x their median
🚨 R1.2 million paid to an official sitting in jail. You cannot make this up. It was revealed through a DA question to the Gauteng Legislature by DA Ekurhuleni Mayoral Candidate Khathu, that Julius Mkhwanazi has earned R1.2 million from Ekurhuleni ratepayers while behind bars. Residents work hard for their money. It should be spent on delivering services, not paying officials who are sitting in jail. 🗞️ The DA will keep fighting corruption and holding those responsible to account, read more: https://t.co/gJ2gpQzN5P
- Aug 23, 20268.5x their median
🚨 South Africans deserve a fair shot not jobs for political insiders. The DA will not let Gayton McKenzie escape the rules and the law on this disgraceful cadre deployment. 🇿🇦 Government must work for all, not just the connected. https://t.co/F6ZTpaNfSB
- Aug 17, 20267.5x their median
🚨Daybreak Foods collapsed, leaving over 1,500 people without jobs and more than 350,000 chickens having to be put down. Now new evidence has raised serious questions about where the money went, who benefited and why warnings were allegedly ignored. The DA is calling on President Ramaphosa to authorise an investigation into the collapse of Daybreak Foods and ensure that those responsible are held accountable. 🗞️Read more: https://t.co/R5EJE1O2UV
- Aug 22, 20264.7x their median
🇿🇦 Operation New Broom hit the streets of Pretoria, with dozens of undocumented foreign nationals arrested for lawful deportation. Under DA Minister Leon Schreiber, Home Affairs is enforcing our immigration laws and restoring the rule of law as our Constitution requires. https://t.co/LCMlekjSRS
- Aug 23, 20264.5x their median
🚨 It’s time to take back our towns and cities from corruption. Take them back from water tanker mafias. Take them back from criminals and those who put themselves above the law. 🎥 Hear from Cilliers Brink on why it’s time to get our towns and cities working for all. 🇿🇦 Vote for change. Vote DA💙 👉 Learn more: https://t.co/IFUKNojxvG
- Aug 20, 20264.4x their median
When you love a city, you don’t give up on it. 💙 Helen Zille remembers the city she grew up in, and seeing what it has become has given her an even deeper determination to turn it around.🇿🇦 Only the DA has a plan to get our municipalities working again. 🏘️ Read more about our plan here: https://t.co/Ducd2dV49d
- Aug 25, 20264.2x their median
🗣️My question to you Mr. President... Why do certain Municipalities not have water in their taps? 👀As you read this, all around the Country in ANC-run municipalities, people are forced to live without running water. Only the DA has a proven plan to ensure there is water in your tap and that basic services work, for all.🫂 See the full plan here : https://t.co/IFUKNojxvG
- Aug 28, 20263.4x their median
⚖️ Yesterday, the DA took the VAT fight to the Constitutional Court. We won in the Western Cape High Court. Now, we’re fighting to confirm that decision and ensure that no Finance Minister can unilaterally decide to increase VAT. Because the power to decide on VAT increases should rest with Parliament, not one person acting alone.
- Aug 21, 20263.3x their median
🚨South Africans who lost their jobs and the government employees whose money was invested at Daybreak deserve to know what went wrong! 📺 Watch, Andrew Bateman, addressing Parliament on the DA's call for President Ramaphosa to authorise an SIU investigation into the full chain of events that led to the collapse of Daybreak and whether the PIC knew of any wrongdoing and failed to act. https://t.co/jUNpKNlHnh
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 52 interactions against 742K followers, an engagement rate of 0.007%. Measured over 103 original posts, its engagement rate beats 29% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.5K times each, and 2.07% of those impressions turn into an interaction. That is about 0.338% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.6 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 103 posts sampled, 96% carry an image or video and 60% link out. The account's strongest tracked post pulled 623 interactions, about 12x its own typical post.
- What is Democratic Alliance's engagement rate on X?
- Democratic Alliance (@Our_DA) has an engagement rate of 0.007%, based on the median interactions across 103 original posts from the last 30 days against 742,329 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, Democratic Alliance sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Our_DA have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Our_DA post?
- Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 3.6 posts per day across the measured window.