The Shallow State engagement report
@OurShallowState - 104K followers on X
Measured over 31 original posts from a 30-day window, last computed on October 14, 2026.
Engagement
A typical post picks up 1.1K interactions against 104K followers, an engagement rate of 1.02%. Measured over 31 original posts, its engagement rate beats 88% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 7.5K times each, and 14.1% of those impressions turn into an interaction. That is about 7.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 31 posts sampled, 16% are part of a thread. The account's strongest tracked post pulled 21K interactions, about 20x its own typical post.
Measured over 31 original posts from a 30-day window, last computed on October 14, 2026.
Compared with accounts its own size
The Shallow State's engagement rate beats 88% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 99% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 1.02%, The Shallow State sits above the 75th percentile of the 205,676 accounts in this comparison. That places it in the top 25% band, which runs 0.679% to 2.56%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 399 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 13, 202620x their median
Trump’s ex-chief of staff John Kelly said this to me, six years ago: “I don't know how he’s not in an institution somewhere, whether it’s jail or a nuthouse. He’s a seriously sick guy. I never heard him saying anything that wasn’t a lie.” Trump has only gotten worse since.
- Oct 12, 202617x their median
Most people don't realize its impact yet, but Zelensky did massive damage to the GOP by brilliantly, strategically, and effectively taking out Russia's major bot farm.
- Jan 7, 20258.1x their median
It's a good time to restate: Trump CANNOT and DOES NOT see beyond himself. He is NOT strategic - he is transactional. He is a walking talking "id." He only pivots from self-interest, and cannot shut up or stop, even when it serves his interest. He is a dangerous malignant narcissist, who is returning to power during cognitive decline, OWNED by disorders.
- Oct 13, 20268.0x their median
I'm going to repeat something I've said before - because I'm feeling it again: When the final damage assessment is complete -- well into the future -- Trump's greatest crime will prove to be espionage - AND - it will be THE most catastrophic breach of national security in American history. We will discover he passed secrets to Russia from Day 1 because he WAS compromised; and he did favors for the Saudis shortly after, purely for personal grift; and -- well, who knows what the %$#@& else. His many Useful Idiocies will boggle the mind. And his America First gaslight will be remembered as it SHOULD be remembered: "He put Trump Before America, facilitated by millions of morons disguised as patriots." His treachery, unquenchable cravings for greed and personal grandiosity and impulsive needs for power, legitimacy, revenge, and entitlement - will have massively impacted the globe, permanently shifted wealth, and cost many millions of lives. I do have to add that a good deal of it - LOTS - would not have happened but for the broad media's persistent, consistent, and widespread normalization of his evident disorders.
- Oct 12, 20266.3x their median
Bot test: Zelensky and Carney are now the most powerful and respected leaders in the free world.
- Oct 12, 20264.7x their median
Bot test: Fauci is a true American hero.
- Oct 10, 20263.4x their median
Trump was always destined to be responsible for his own demise. Because he's stupid and has no control. His whining about not getting the Nobel Prize came at a really bad time for him - while HIS war was hurting 90%+ of voters - and it went over like lead. But then - his obeisance of Putin - again - bailing a dictatorial murderer out of financial imperilment - the same dictatorial murderer who supplied tactics and arms to Iran used to attack OUR troops - under the STUPID pretense that he could deflect responsibility for oil prices away from HIS war and toward Ukraine - THIS was color blind and tone-deaf, and it's going to plummet his polling further. Rep Brian McCormick already announced a bill to block acceptance of oil from Russia, and Rep Don Bacon already co-sponsored the bill - and these are BOTH REPUBLICANS. Whatever mystery binds Trump to Putin is also now back in the spotlight. (I think it's kompromat.) And that creates panic in him, and - bringing it full circle - that panic plays on his stupidity and lack of control. He is in deeper shit now than he was two days ago. And he was in some pretty deep shit then.
- Oct 11, 20262.7x their median
For years, on this platform, we've heard the Right say "Dems are panicking" and it was never accurate. And we heard the Left say that "MAGA is panicking," and that too was never accurate. UNTIL NOW. The Right IS panicking. They've given up on the House. They've given up on the NC Senate seat. They've given up on the GA Senate seat - I should add that Ossoff turned that one into a Blue rout by himself. They're putting $ into places they never thought they would need to like Iowa, Kansas, and South Carolina! But here's where I really see the panic from the Right. They're going all out and all in to desperately hold onto Texas and to flip Michigan. Those are their bullseyes. And what makes me call it panic, is HOW they are doing it. Are they speaking to Americans? No. Are they addressing issues? No. Are they elevating their candidates? No. They're demonizing the Dems with fantastical culture fiction of the lowest denominator. In Michigan, they don't know how else to deal with El-Sayed, who speaks eloquently, quickly, articulately, smartly, and relevantly. So, they're going with making fun of his name and references to Sharia Law, and it is NOT going to get over. Because Trump lost A LOT of his hateful divisive mojo. El-Sayed will win. As for Texas - this is THE race of races. They know - they lose Texas, they lose the Senate. They're flooding the State with Musk money. And they're trying to demonize Talarico - again, it's all stupid stuff like his name, how much meat he eats, or how quickly he recovered from the flu. Nothing on helping people, or the issues. And - the panic comes from the elephant in the room - their HORRIBLE scandal-plagued candidate, who is clearly beyond the pale, clearly afraid to debate, and - don't forget THIS - is clearly ONLY even a candidate because of a thin-skinned vengeful sociopathic leader. AND - when Talarico flips Texas, and he will, it's ALL on Trump, and how they recover from that, they don't know. THAT'S the panic. You feel their desperation most in Texas. They need that seat. Even Stephen Miller is out of his daytime casket and tweeting full force on this one. I was going to buy extra popcorn for the home stretch. But after seeing what I'm seeing, I decided instead to go all in and invest in popcorn futures.
- Oct 11, 20262.7x their median
On Face the Nation, Markwayne Mullin was asked why a decision was made to livestream a public execution. His response was: "Because the President is restoring American values." I hereby designate my Alliteration of the Day as Alliteration of the Week: Markwayne Mullin is a moron.
- Oct 12, 20262.4x their median
Personally, I love hearing Steve Bannon say it. I love hearing Mike Johnson say it. And today, Bannon said it AGAIN - bless his decrepit heart! I love it when ANY of the sociopathic Trump acolytes and ideologs allege that if they lose the midterms, every one of them will be investigated and face accountability, multiple cabinet members will be impeached, the grift uncovered and ended, and civil suits filed, too. THAT is EXACTLY what the majority of America NEEDS to hear. It certainly motivates the shit out of me.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.1K interactions against 104K followers, an engagement rate of 1.02%. Measured over 31 original posts, its engagement rate beats 88% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 7.5K times each, and 14.1% of those impressions turn into an interaction. That is about 7.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 31 posts sampled, 16% are part of a thread. The account's strongest tracked post pulled 21K interactions, about 20x its own typical post.
- What is The Shallow State's engagement rate on X?
- The Shallow State (@OurShallowState) has an engagement rate of 1.02%, based on the median interactions across 31 original posts from the last 30 days against 104,450 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 1.02%, The Shallow State sits above the 75th percentile of the 205,676 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @OurShallowState have real engagement?
- Its engagement rate beats 88% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @OurShallowState post?
- Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 2.03 posts per day across the measured window.