Organic Consumers Association engagement report
@OrganicConsumer - 377K followers on X
Measured over 22 original posts from a 30-day window, last computed on October 1, 2026.
Engagement
A typical post picks up 32 interactions against 377K followers, an engagement rate of 0.009%. Measured over 22 original posts, its engagement rate beats 32% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.7K times each, and 1.86% of those impressions turn into an interaction. That is about 0.457% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 22 posts sampled, 64% carry an image or video and 95% link out. The account's strongest tracked post pulled 1.1K interactions, about 35x its own typical post. Recurring topics include #grassrootsrising, #worldfoodday.
Measured over 22 original posts from a 30-day window, last computed on October 1, 2026. Recurring tags: #grassrootsrising, #worldfoodday.
Compared with accounts its own size
Organic Consumers Association's engagement rate beats 32% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 65% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, Organic Consumers Association sits above the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 64% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 95% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 64% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 314 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 26, 202635x their median
This week, OCA joined forces with our allies at Toxin Free USA and Beyond Pesticides to file a consumer protection lawsuit against Driscoll's over its false "sustainable" and "eco friendly" labeling on strawberries and blueberries. Read the full press release and take action š https://t.co/pOzGSs8N2v
- Aug 16, 202613x their median
"As the war in Iran disrupts shipping through the Strait of Hormuz and sends fertilizer prices soaring by more than 50 percent, farmers around the world are feeling the squeeze. But not all of them. From Zimbabwe to India, Brazil to Poland, farmers who transitioned to compost, green manures, and biofertilizers years ago say their soils, yields, and wallets have been largely cushioned from the shock. In a new series of interviews commissioned by the Global Alliance for the Future of Food, journalist Jack Thompson speaks with the farmers proving that reducing dependence on fossil fuel-based inputs makes economic sense, builds resilience, and strengthens food sovereignty. Their message is clear: the crisis has exposed the fragility of industrial agriculture, and with the right support, a different path is possible." Read How Transitioning Away from Chemical Fertilizers Pays Off for Farmers šļø https://t.co/VTRXU4kqAc
- Aug 29, 202610x their median
OCA has joined forces with our allies at Toxin Free USA and Beyond Pesticides to file a consumer protection lawsuit against Driscollās over its false āsustainableā and āeco friendlyā labeling on strawberries and blueberries. šš« Despite the advertising imagery of lush, green farms, many of Driscollās operations grow berries in plastic containers within facilities entirely covered in plastic. To prepare the land for this type of growing system, soil is compacted and plastic is laid down on the newly leveled ground. Rows of plastic pots are laid on top of the plastic-lined ground, and the plants grow in a coconut husk substrate. Plastic hood infrastructure is built over the crops to shield them from extreme weather conditions. Even in its more traditional outdoor growing fields, Driscollās berry plants are encased in plastic. Further, some of the companyās operations are, in fact, factories where plants are grown without soil or sunlight. Read the full press release and see exactly what weāre demanding from Driscollās: https://t.co/pOzGSs8N2v
- Aug 30, 20264.4x their median
Tell the Senate to support organic in the Farm Bill now! https://t.co/iBgucvKXUq
- Aug 6, 20264.4x their median
How many more studies do we need before glyphosate is banned for good? It's in our food, our water, our yards. It's in the bodies of pregnant women who live nowhere near a farm. It's time to take action: Tell the EPA to ban glyphosate now. https://t.co/Ts1oWUii7o Large NYC Study Adds Evidence Linking Glyphosate to Preterm Birth Risk: https://t.co/y5jtngC8ac
- Aug 28, 20264.0x their median
The Senate is writing this yearās Farm Bill right now, and in the Agriculture Committee Chairmanās own words, this is a ānow or neverā moment.āØāØ Itās time to provide our rural communities and organic farmers with the support they deserve. Organic funding isnāt guaranteed. Two bills in Congress, the Opportunities in Organic Act and the (O DAIRY) Act, would fund certification, technical assistance, and organic dairy support, but only if lawmakers hear from us first.āØPlease take action now. TAKE ACTION! Tell the Senate to support organic in the Farm Bill now! https://t.co/jzzuvh8qf4
- Sep 1, 20263.6x their median
Weāre Suing Driscollās Over Fake āSustainableā Berry Claims https://t.co/ARLITH2Hd1
- Sep 18, 20263.4x their median
For generations, corn has been the heartbeat of Mexican culture and diet. It is sacred, sustaining, and woven into the identity and health of the Mexican people. Today, that legacy is under threat, as GMO contamination and toxic pesticides pushed by agribusiness giants like Monsanto-Bayer put native corn varieties at risk. But a powerful movement is standing its ground. At the forefront is Mercedes LĆ³pez, director of our sister project VĆa OrgĆ”nica and a key leader in the Demanda Colectiva de MaĆzāa landmark legal battle to defend native corn from corporate encroachment. In the face of immense pressure from Big Ag, she and countless others continue to fight for something far bigger than a crop: the right of communities to protect their land, their food, biodiversity and their heritage for generations to come. Hear from Mercedes herself on why this fight matters and why she refuses to back down. Learn more about the work being done to protect native corn. https://t.co/NtfjXKONCI
- Jul 17, 20263.3x their median
There are toxic "forever chemicals" in your drinking water because 30,000 factories dump PFAS waste right into the water š¤¢š” ā¼ļøTAKE ACTION BY JULY 20ā¼ļø The EPA has a comment period open on its intent to block drinking water testing for PFAS. Take action by July 20 and tell them what you think: https://t.co/bi6bXbr8Og
- Sep 1, 20263.2x their median
Tell the Senate to support organic in the Farm Bill now! https://t.co/iBgucvKXUq
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 32 interactions against 377K followers, an engagement rate of 0.009%. Measured over 22 original posts, its engagement rate beats 32% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.7K times each, and 1.86% of those impressions turn into an interaction. That is about 0.457% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 22 posts sampled, 64% carry an image or video and 95% link out. The account's strongest tracked post pulled 1.1K interactions, about 35x its own typical post. Recurring topics include #grassrootsrising, #worldfoodday.
- What is Organic Consumers Association's engagement rate on X?
- Organic Consumers Association (@OrganicConsumer) has an engagement rate of 0.009%, based on the median interactions across 22 original posts from the last 30 days against 377,275 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, Organic Consumers Association sits above the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @OrganicConsumer have real engagement?
- Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @OrganicConsumer post?
- Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 0.8 posts per day across the measured window.