ORG in Action engagement report
@OrgInAction - 297K followers on X
Measured over 1 original post from a 30-day window, last computed on September 19, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 0 interactions against 297K followers, an engagement rate of 0%. Posts are seen about 199 times each, and 0% of those impressions turn into an interaction. That is about 0.067% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1 interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on September 19, 2026.
Where this sits in the catalog
At 0%, ORG in Action sits below the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 290 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 21, 2026
Driven by the urgent belief that weekend hunger should be a thing of the past, Food for Thought Denver is dedicated to ensuring that no child in the Denver area goes without a meal when school is out. Watch to learn more: https://t.co/f7RafitIq7 https://t.co/3ecqlM40WL
- Apr 15, 2026
The nomination period for the 2026 #ORGImpactAwards is now open! This year’s awards will recognize incredible .ORGs from around the world working to provide environmental stewardship, build community, and much more. View the full release here: https://t.co/nI7kDVAbhd
- Feb 18, 2026
Stephanie Terrell and Natalie Maxon lead Warm Current, connecting tribal youth to ancestral waters through surfing—building confidence, community, and cultural pride for Quileute, Makah, Hoh, and Quinault tribes. Learn more at https://t.co/TbykXTmCvA https://t.co/WrIqawuu94
- Sep 8, 2026
Since 1992, Healthy Community Initiative (HCI) has created meaningful change in Rice County, Minnesota. Learn how HCI is reaching thousands of children, youth, and families with programs that support health, education, and career success at https://t.co/4pFuKtEyZd https://t.co/q4zEwO4v4d
- Jul 30, 2026
Hunger never rests, and neither does Food For Thought Denver. Founder Bob Bell shares how volunteers and partners provide weekend meals to kids in need. Watch here: https://t.co/aLtUchNhIU https://t.co/Z4b4MIeHXw
- Jul 29, 2026
How does Purnata create lasting change for trafficking survivors? Discover their holistic approach in our Spotlight Session with Aaboo Varghese, Founder & Executive Director of Purnata. Watch now: https://t.co/ckSlEGun0K https://t.co/kGLwUUKYww
- Jul 21, 2026
Based in Mumbai, India, Purnata is an #ORGinAction that works to end human trafficking using a comprehensive, holistic strategy that encompasses prevention, rescue, rehabilitation, and reintegration. Read their story here: https://t.co/Vx8ernzDSp https://t.co/IhBFxxreDP
- Jul 16, 2026
Discover Purnata’s Aashray Drop-in Daycare Center, founded in 2015. The Center embodies the inspiring vision of Founder & Executive Director Aaboo Varghese to transform a red-light district in Mumbai into a green-light area. Watch to learn more: https://t.co/Vx8ernzDSp https://t.co/gAjt0F7MoL
- Jul 16, 2026
Food For Thought Denver has built a model rooted almost entirely in community participation. Students volunteer beside retirees, corporate teams pack bags alongside families and neighbors. Every Friday becomes an act of collective care. Learn more here: https://t.co/f7RafitIq7 https://t.co/yZUPLDRJIx
- Jul 15, 2026
We are honored to feature, Purnata, as one of our latest #ORGinAction features! Purnata's mission is to prevent human trafficking through a holistic approach focused on prevention, rescue, rehabilitation, and reintegration. Learn more at https://t.co/Vx8ernzDSp https://t.co/TQKi1OdDik
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 0 interactions against 297K followers, an engagement rate of 0%. Posts are seen about 199 times each, and 0% of those impressions turn into an interaction. That is about 0.067% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1 interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is ORG in Action's engagement rate on X?
- ORG in Action (@OrgInAction) has an engagement rate of 0%, based on the median interactions across 1 original posts from the last 30 days against 296,649 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0%, ORG in Action sits below the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @OrgInAction have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @OrgInAction post?
- Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.