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ORG in Action engagement report

@OrgInAction - 297K followers on X

Measured over 1 original post from a 30-day window, last computed on September 19, 2026.

Engagement

Per follower
0%
of 297K followers
Per impression
0%
199 views on a typical post
Reach
0.07%
of its followers see a post
Typical post
0
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
16:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 0 interactions against 297K followers, an engagement rate of 0%. Posts are seen about 199 times each, and 0% of those impressions turn into an interaction. That is about 0.067% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1 interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 19, 2026.

Where this sits in the catalog

At 0%, ORG in Action sits below the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 290 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 21, 2026

    Driven by the urgent belief that weekend hunger should be a thing of the past, Food for Thought Denver is dedicated to ensuring that no child in the Denver area goes without a meal when school is out. Watch to learn more: https://t.co/f7RafitIq7 https://t.co/3ecqlM40WL

    1000590 viewsView on X
  • Apr 15, 2026

    The nomination period for the 2026 #ORGImpactAwards is now open! This year’s awards will recognize incredible .ORGs from around the world working to provide environmental stewardship, build community, and much more. View the full release here: https://t.co/nI7kDVAbhd

    1000131 viewsView on X
  • Feb 18, 2026

    Stephanie Terrell and Natalie Maxon lead Warm Current, connecting tribal youth to ancestral waters through surfing—building confidence, community, and cultural pride for Quileute, Makah, Hoh, and Quinault tribes. Learn more at https://t.co/TbykXTmCvA https://t.co/WrIqawuu94

    100076 viewsView on X
  • Sep 8, 2026

    Since 1992, Healthy Community Initiative (HCI) has created meaningful change in Rice County, Minnesota. Learn how HCI is reaching thousands of children, youth, and families with programs that support health, education, and career success at https://t.co/4pFuKtEyZd https://t.co/q4zEwO4v4d

    0000306 viewsView on X
  • Jul 30, 2026

    Hunger never rests, and neither does Food For Thought Denver. Founder Bob Bell shares how volunteers and partners provide weekend meals to kids in need. Watch here: https://t.co/aLtUchNhIU https://t.co/Z4b4MIeHXw

    0000503 viewsView on X
  • Jul 29, 2026

    How does Purnata create lasting change for trafficking survivors? Discover their holistic approach in our Spotlight Session with Aaboo Varghese, Founder & Executive Director of Purnata. Watch now: https://t.co/ckSlEGun0K https://t.co/kGLwUUKYww

    0000475 viewsView on X
  • Jul 21, 2026

    Based in Mumbai, India, Purnata is an #ORGinAction that works to end human trafficking using a comprehensive, holistic strategy that encompasses prevention, rescue, rehabilitation, and reintegration. Read their story here: https://t.co/Vx8ernzDSp https://t.co/IhBFxxreDP

    0000398 viewsView on X
  • Jul 16, 2026

    Discover Purnata’s Aashray Drop-in Daycare Center, founded in 2015. The Center embodies the inspiring vision of Founder & Executive Director Aaboo Varghese to transform a red-light district in Mumbai into a green-light area. Watch to learn more: https://t.co/Vx8ernzDSp https://t.co/gAjt0F7MoL

    0000278 viewsView on X
  • Jul 16, 2026

    Food For Thought Denver has built a model rooted almost entirely in community participation. Students volunteer beside retirees, corporate teams pack bags alongside families and neighbors. Every Friday becomes an act of collective care. Learn more here: https://t.co/f7RafitIq7 https://t.co/yZUPLDRJIx

    0000228 viewsView on X
  • Jul 15, 2026

    We are honored to feature, Purnata, as one of our latest #ORGinAction features! Purnata's mission is to prevent human trafficking through a holistic approach focused on prevention, rescue, rehabilitation, and reintegration. Learn more at https://t.co/Vx8ernzDSp https://t.co/TQKi1OdDik

    0000203 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 0 interactions against 297K followers, an engagement rate of 0%. Posts are seen about 199 times each, and 0% of those impressions turn into an interaction. That is about 0.067% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1 interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is ORG in Action's engagement rate on X?
ORG in Action (@OrgInAction) has an engagement rate of 0%, based on the median interactions across 1 original posts from the last 30 days against 296,649 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0%, ORG in Action sits below the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @OrgInAction have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @OrgInAction post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.

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