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One Young World engagement report

@OneYoungWorld - 149K followers on X

Measured over 4 original posts from a 30-day window, last computed on September 25, 2026.

Engagement

Per follower
0.004%
of 149K followers
Per impression
0.488%
1.3K views on a typical post
Reach
0.89%
of its followers see a post
Typical post
6
interactions (median)
Saved
0.037%
0 bookmarks on a typical post
Posting rate
0.17/day
active 17% of days
Peak time
15:00 UTC
Wednesday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 6 interactions against 149K followers, an engagement rate of 0.004%. Posts are seen about 1.3K times each, and 0.488% of those impressions turn into an interaction. That is about 0.896% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 127 interactions, about 21x its own typical post. Recurring topics include #deepfakes, #journalism, #oyw26. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on September 25, 2026. Recurring tags: #deepfakes, #journalism, #oyw26.

Where this sits in the catalog

At 0.004%, One Young World sits above the 10th percentile of the 200,465 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.141%
p750.67%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 200,465 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,898 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.67%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link50% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 285 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 3, 202621x their median

    Are you a young leader building a more sustainable world? 🌍 Apply for the One Young World Leading Scholarship 2026 for a chance to attend the One Young World Summit in Cape Town (3–6 Nov 2026). Rolling applications—apply now: https://t.co/YIlYXMahAZ 🔗 #YoungLeaders #OYW26 https://t.co/lQiwiQ0WRN

    9530026.6K viewsView on X
  • Feb 19, 202621x their median

    🌍 Calling emerging young women leaders from Africa, Asia and the Middle East. ✨Apply now for the @hauwa_ojeifo Scholarship and get the chance to attend the One Young World Summit 2026, Cape Town. We’re looking for young leaders driving impact in areas like: • mental health (including neurodivergence and developmental differences) • domestic and sexual violence • disability rights and the rights of older people • gynaecological health and SRHR • maternal and child health • girl-child issues (FGM, child marriage and adolescent pregnancy) • non-communicable diseases. If this sounds like you, or someone in your network, don’t miss this opportunity. 🔗Apply now or share with someone who should see this: https://t.co/KvG0HQMBUs

    8635208.7K viewsView on X
  • Feb 16, 202614x their median

    In the final episode of this three-part documentary from @PBS @OpenMindTV @heffnera, Sir @Billbrowder breaks down how corruption, fear, and unchecked power reshape democracies — and why accountability matters now more than ever. Recorded at the One Young World Summit Munich 2025, watch now: https://t.co/aRdfnSRGXu #Leadership #Democracy #GlobalCommunity #GlobalPolitics #OneYoungWorld

    5826009.5K viewsView on X
  • Feb 25, 20264.3x their median

    What if vulnerability is your superpower? 🦸 Model, mental wellbeing advocate and our Counsellor, @abigailmusida, says that young people today are redefining leadership. By normalising open conversations about mental wellbeing, challenging stigma at every level, and embedding inclusion into workplaces, they are setting a new standard for what strong leadership looks like. 🌍 Across the One Young World Community, we see this compassionate leadership in action each year, as young people turn lived experience into change. With the support of mentors like Shudu, that action is influencing policy, shifting workplace norms, and proving that vulnerability and compassion are not weaknesses — they are cornerstones of authentic leadership. Let’s talk: is mental health openly discussed where you work, or still avoided? #MentalHealthMatters #MentalHealthAwareness #GenZ #BreaktheStigma #OneYoungWorld #SouthAfrica

    196101.2K viewsView on X
  • Jun 30, 20264.2x their median

    We are honoured to welcome Co-Founders of @SAYesMentoring, @Gilliana (virtually!) and Michelle Potter, to the One Young World Summit, 2026. 🇿🇦 Together, they are helping turn mentorship into long-term support for young people across the world 🌍 #OYW26 #SAYesMentoring https://t.co/OuG9gwlGE3

    177101.7K viewsView on X
  • Jul 24, 20264.0x their median

    In a world of misinformation, choosing truth is an act of leadership. 🌍 @nobelprize laureate @mariaressa shares why hope comes from action—and why young leaders must choose courage over fear. ▶️ Watch her full keynote: https://t.co/7z1WIAJBYr #Leadership #PressFreedom https://t.co/g0NHbtm12Z

    177002.3K viewsView on X
  • Jul 8, 20263.8x their median

    🌍 Calling all African young leaders using AI to create positive change. Are you leveraging AI to tackle climate change, expand access to education, improve health outcomes, strengthen civic engagement, or combat misinformation and online harm? 🔗Apply: https://t.co/OwVbZRZOXt https://t.co/HW49LLHbjw

    157011.7K viewsView on X
  • Jul 5, 20263.2x their median

    Young leaders are not asking for a seat at the table — they are shaping how the table is built. This @wef article by our Co-Founder and CEO @kateatoyw explores the shift from inclusion to co-creation. Read now: https://t.co/5Vll8m2Z5D #OneYoungWorld #Leadership https://t.co/jYUnJ43eTg

    126101.3K viewsView on X
  • Sep 18, 20262.8x their median

    She wore the crown. Now she’s changing the system. Shudufhadzo Musida is a UNFPA Global Champion, podcast host and author championing gender equity, reproductive health and mental health. She’s returning as an #OYW26 Counsellor in Cape Town! 🎉 #SouthAfrica https://t.co/MMz7ioEUoX

    134001.9K viewsView on X
  • Mar 22, 20262.3x their median

    2.1 billion people lack access to clean water. (@WHO) For Ala’a Thalji Al Soudi, this became a mission. In 2021, she founded Limonene—turning citrus waste into life-saving solutions. 🍋 Repost to amplify her impact. #WaterCrisis #CircularEconomy #YouthLeadership #OneYoungWorld https://t.co/mcpBijriKY

    11300464 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#deepfakes#journalism#oyw26#southafrica

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 6 interactions against 149K followers, an engagement rate of 0.004%. Posts are seen about 1.3K times each, and 0.488% of those impressions turn into an interaction. That is about 0.896% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 127 interactions, about 21x its own typical post. Recurring topics include #deepfakes, #journalism, #oyw26. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is One Young World's engagement rate on X?
One Young World (@OneYoungWorld) has an engagement rate of 0.004%, based on the median interactions across 4 original posts from the last 30 days against 148,734 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, One Young World sits above the 10th percentile of the 200,465 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @OneYoungWorld have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @OneYoungWorld post?
Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 0.17 posts per day across the measured window.

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