Oliver Kay engagement report
@OliverKay - 424K followers on X
Measured over 3 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 12 interactions against 424K followers, an engagement rate of 0.003%. Posts are seen about 17K times each, and 0.069% of those impressions turn into an interaction. That is about 4.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% link out. The account's strongest tracked post pulled 5.6K interactions, about 471x its own typical post. Recurring topics include #lfc, #afc. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on September 25, 2026. Recurring tags: #lfc, #afc.
Where this sits in the catalog
At 0.003%, Oliver Kay sits below the 10th percentile of the 201,342 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.671% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 357 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 30, 2026471x their median
😳 "A bit of a problem with it actually" 😡 "That's disgusting" Jack Charlton's son reveals the crazy figure the tax man wants for his fathers 1966 World Cup winning medal 🤯 https://t.co/Da4AsnDE3G
- Aug 8, 202674x their median
Twenty-five years ago today Paul Vaessen, scorer of one of the most famous European goals in Arsenal's history, died aged 39. The headline in the local paper said, “Drugs finally beat addict.” Not “Ex-Arsenal star” or “Hero of Turin.” Just “addict” https://t.co/FYn58Y5XsW
- Aug 1, 202669x their median
It's been 611 days since Mykhailo Mudryk last appeared in a Chelsea shirt. On Friday it was announced that anti-doping disiplinary proceedings against him have been resolved, and he is free to play again. But an awful lot has changed at Chelsea since November 2024. Managers have been and gone and there have been plenty of new signings who can play in his position. So, what happens now for the 25-year-old? 📝 @reallycerys 🔗 https://t.co/y3OKBrZhum
- Aug 6, 202664x their median
For those who wondered if FIFA president Gianni Infantino could be shamed into a rapid resignation, we now have the obvious answer. Infantino is fighting on and on late Wednesday evening, he appeared to score a victory for the first time since his clandestine plot to sell off stakes in FIFA’s business came to light. Infantino summoned FIFA’s management board to Morocco and those in attendance signed off an extraordinary show of faith. Then there were some choreographed thumbs-up photographs. Nothing to see here. From Infantino's perspective, it was abundantly clear — the show must go on. So, what happens now? 📝 @AdamCrafton_ Free to read ⬇️ https://t.co/8cbAe5y5Am
- Aug 1, 202633x their median
Humiliation — richly deserved and overdue — for Gianni Infantino https://t.co/5tdqcVrAmc
- Aug 5, 202613x their median
Really interesting @JordanC1107 interview with Aaron Briggs, who lost his job as Liverpool analyst and set-piece coach last season. When you keep conceding from set pieces, very easy to blame the guy whose specialist area that is. I just think there was so much wrong with #LFC last season — mentally, physically, tactically/structurally. So many of the goals they conceded looked like less a case of organisation/preparation than concentration https://t.co/uIU3v099qk
- Aug 6, 20267.5x their median
UEFA doubling down on threat to boycott FIFA competitions in protest at Gianni Infantino's regime, reports @Dan_Sheldon_ Also a very strong statement from players' union FIFPRO, accusing Infantino of "a profound abuse of presidential power" — not quite what were FIFA were looking for after last night's statement https://t.co/HxpJnCHFH6
- Jul 30, 20266.4x their median
60 years ago England won the World Cup for the only time. This is about what happened to the 11 gold medals awarded that day. But more than that, it’s about hardship, dementia, loss, inheritance tax — and the struggle (even now) to honour England’s heroes https://t.co/oLyO7xzdau
- Aug 1, 20266.2x their median
Column on Eddie Howe’s departure from Newcastle United, another summer of transfer turmoil and the growing feeling (growing since 2024) that PIF’s and Saudi Arabia’s interest peaked some time ago. PSR frustrations a factor, clearly, but far from the only one. Lack of stability and progress in other areas — beyond what Howe and his team delivered on the pitch, which surpassed most expectations — leaves the entire project looking far less bold and ambitious than it initially appeared #NUFC https://t.co/9y9awUcTCY
- Sep 1, 20262.2x their median
A “beautiful but difficult journey. I gave everything I had — and I don’t have anything more to give”. At 39, Lionel Messi has retired from international football. Disappointments will linger, but ultimately his performances for Argentina, particularly in his last two World Cups, enhanced and defined a spectacular legacy. Just imagine if he had stuck to his initial decision to retire from international football in 2016. Ten years on, he leaves the international stage for good with his lifelong ambitions fulfilled and his legacy unsurpassed in the modern era — perhaps unsurpassable https://t.co/Hb7P5Lviwp
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 12 interactions against 424K followers, an engagement rate of 0.003%. Posts are seen about 17K times each, and 0.069% of those impressions turn into an interaction. That is about 4.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% link out. The account's strongest tracked post pulled 5.6K interactions, about 471x its own typical post. Recurring topics include #lfc, #afc. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Oliver Kay's engagement rate on X?
- Oliver Kay (@OliverKay) has an engagement rate of 0.003%, based on the median interactions across 3 original posts from the last 30 days against 424,001 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Oliver Kay sits below the 10th percentile of the 201,342 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @OliverKay have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @OliverKay post?
- Most posts go out around 06:00 UTC, and Tuesday is its busiest day, at roughly 1.77 posts per day across the measured window.