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Freezing Cold Takes engagement report

@OldTakesExposed - 637K followers on X

Measured over 6 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Per follower
0.426%
of 637K followers
Per impression
1.34%
203K views on a typical post
Reach
31.8%
of its followers see a post
Typical post
2.7K
interactions (median)
Saved
0.04%
82 bookmarks on a typical post
Posting rate
1.9/day
active 23% of days
Peak time
14:00 UTC
Friday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 2.7K interactions against 637K followers, an engagement rate of 0.426%. Posts are seen about 203K times each, and 1.34% of those impressions turn into an interaction. That is about 31.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 6.9K interactions, about 2.5x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on August 26, 2026.

Where this sits in the catalog

At 0.426%, Freezing Cold Takes sits above the 50th percentile of the 37,582 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 22, 20262.5x their median

    https://t.co/tQFOchPTc9

    6.3K4415463579K viewsView on X
  • Aug 23, 20262.3x their median

    https://t.co/SsXlzZX6L1

    5.8K2994355450K viewsView on X
  • Aug 25, 2026

    https://t.co/Jt5jlNyKqE

    3.5K1494554205K viewsView on X
  • Aug 21, 2026

    https://t.co/l3h4BHVRRc

    1.5K1132826200K viewsView on X
  • Aug 19, 2026

    https://t.co/NrsDJMigfS

    1.4K692926176K viewsView on X
  • Aug 21, 2026

    https://t.co/3Wcm6egPQ7

    1.3K451615103K viewsView on X
  • Apr 12, 2026

    Chicago Sky, YOU ARE a playoffs team.

    271305055306K viewsView on X
  • Jun 30, 2026

    PRE-ORDER NOW: My new book “Freezing Cold Takes: College Football: An Incomplete History of the Game’s Most Inaccurate Statements and Predictions” is now available for pre-order ahead of an August 18 release date!  It explores an innumerable amount of Cold Takes about coaches, games, teams, Heisman races, and much more covering decades. After I wrote my NFL book, I received countless requests to write a college football version. At long last, here it is! Any college football fan will love this book (bookmark this if you want). A hilarious, and informative, stroll through college football history!  If you plan on purchasing, please consider preordering. Preordering is the best way to support the book! See the link below in the first reply.

    247372491.5M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2.7K interactions against 637K followers, an engagement rate of 0.426%. Posts are seen about 203K times each, and 1.34% of those impressions turn into an interaction. That is about 31.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 6.9K interactions, about 2.5x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Freezing Cold Takes's engagement rate on X?
Freezing Cold Takes (@OldTakesExposed) has an engagement rate of 0.426%, based on the median interactions across 6 original posts from the last 30 days against 636,918 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.426%, Freezing Cold Takes sits above the 50th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @OldTakesExposed have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @OldTakesExposed post?
Most posts go out around 14:00 UTC, and Friday is its busiest day, at roughly 1.9 posts per day across the measured window.

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