Miss South Africa engagement report
@Official_MissSA - 161K followers on X
Measured over 58 original posts from a 30-day window, last computed on October 26, 2026.
Engagement
A typical post picks up 6 interactions against 161K followers, an engagement rate of 0.003%. Posts are seen about 1.1K times each, and 0.524% of those impressions turn into an interaction. That is about 0.654% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 58 posts sampled, 100% carry an image or video and 78% link out. The account's strongest tracked post pulled 1.8K interactions, about 302x its own typical post. Recurring topics include #misssa2026, #thejourneytomisssouthafrica, #themandate.
Measured over 58 original posts from a 30-day window, last computed on October 26, 2026. Recurring tags: #misssa2026, #thejourneytomisssouthafrica, #themandate.
Where this sits in the catalog
At 0.003%, Miss South Africa sits below the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 78% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 78% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 429 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 19, 2026302x their median
Introducing the #MissSA2026 Top 19 ✨🇿🇦 @azanaofficial_, 25, from Ndwedwe, representing KwaZulu-Natal. A musician, model and philanthropist, her EYA initiative focuses on Community Upliftment. The Miss South Africa 2026 Top 19 Announcement brought to you by House of Nala #MissSA2026 #Top19 #EmpowerYouthAfrica #TheJourneyToMissSA
- Oct 23, 2026234x their median
SOUTH AFRICA, MEET YOUR CO-HOST FOR THE NIGHT! 👑🎤✨ Joining Jo-Ann on the #MissSA2026 Finale stage is @Lawrence_Maleka , one of South Africa’s most dynamic and respected television personalities. 🇿🇦 Celebrated for his commanding on-screen presence across both scripted and unscripted formats, Lawrence brings his award-winning talent and passion for entertainment to a night that promises to be unforgettable. Two hosts. One stage. One crown. One extraordinary night. And YOU are invited! ✨ 📍 14 November 2026 🎟️ Get your tickets NOW on TicketPro. https://t.co/1cfDHHPPKe #MissSA2026 #TheMandate #MissSAFinale
- Aug 19, 202695x their median
Introducing the #MissSA2026 Top 19 ✨🇿🇦 Sanelisiwe Diko, 26, representing the Eastern Cape. A qualified pharmacist, her EYA initiative focuses on Health and Wellness. Congratulations, Sanelisiwe , the Fan Favourite and Public Vote Winner! The Miss South Africa 2026 Top 19 Announcement brought to you by House of Nala #MissSA2026 #Top19 #EmpowerYouthAfrica #TheJourneyToMissSA
- Aug 18, 202648x their median
Meet your #MissSA2026 Top 19 Announcement host! 👑 We’re thrilled to announce the award-winning international TV host, 🎙️ Executive Producer, Actress, Businesswoman and Africa’s Diamond 💎, @MinnieDlamini as the host of the #MissSA2026 Top 19 Announcement, brought to you by House of Nala . ✨ Tune in to the Miss South Africa YouTube Channel at 14:00 tomorrow, to find out who has made it through to the next round! You don’t want to miss this! 👑💜 #MissSouthAfrica2026 #EmpowerYouthAfrica #Top19
- Aug 19, 202635x their median
Introducing the #MissSA2026 Top 19 ✨🇿🇦 Katlego Malebye, 31, from Pretoria, representing Gauteng. A candidate architect, her EYA initiative focuses on Community Upliftment. The Miss South Africa 2026 Top 19 Announcement brought to you by House of Nala #MissSA2026 #Top19 #EmpowerYouthAfrica #TheJourneyToMissSA
- Oct 25, 202632x their median
MISS SOUTH AFRICA 2025 JOINS THE JOURNEY 👑💜 As @QhaweMazaleni counts down to the end of her reign, we get to watch our reigning Queen join the #MissSA2026 Top 19 during their EYA Pitch journey in Episode 7 of The Journey to Miss South Africa ~ The Mandate . Having Qhawe there makes this moment even more special. Who better to understand the emotions, pressure and anticipation the contestants are experiencing as the #MissSA2026 Finale draws closer. https://t.co/6SBYT4yXoF #MissSA2025 #MissSA2026 #TheJourneyToMissSouthAfrica #TheMandate #EmpowerYouthAfrica
- Aug 21, 202619x their median
THE FACES OF A NEW ERA 👑 19 women. 19 stories. One crown. The journey to #MissSA2026. #MissSA2026 #EmpowerYouthAfrica #Top19 https://t.co/Of6GAbYnGN
- Aug 19, 202614x their median
Introducing the #MissSA2026 Top 19 ✨🇿🇦 @sunnysunshi_ , 29, from Springs, representing Gauteng. An assistant lecturer and researcher, her EYA initiative focuses on Civic Engagement and Pan-African Collaboration. The Miss South Africa 2026 Top 19 Announcement brought to you by House of Nala #MissSA2026 #Top19 #EmpowerYouthAfrica #TheJourneyToMissSA
- Aug 19, 202614x their median
Introducing the #MissSA2026 Top 19 ✨🇿🇦 Tiyani Makamu, 27, from Bronkhorstspruit, representing Gauteng. An entrepreneur, her EYA initiative focuses on Entrepreneurship and Skills Development. The Miss South Africa 2026 Top 19 Announcement brought to you by House of Nala #MissSA2026 #Top19 #EmpowerYouthAfrica #TheJourney
- Aug 9, 202613x their median
When women rise, nations thrive. Today we celebrate Dr Precious Moloi-Motsepe on receiving the AWCA 2026 Woman of Substance Award. Her story reminds us that leadership begins with purpose, resilience and service. Dream boldly. Lead fearlessly. Lift others as you rise. #WomenOfSubstance #EmpoweredWomen #LeadershipInStyle #MissSouthAfrica
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 6 interactions against 161K followers, an engagement rate of 0.003%. Posts are seen about 1.1K times each, and 0.524% of those impressions turn into an interaction. That is about 0.654% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 58 posts sampled, 100% carry an image or video and 78% link out. The account's strongest tracked post pulled 1.8K interactions, about 302x its own typical post. Recurring topics include #misssa2026, #thejourneytomisssouthafrica, #themandate.
- What is Miss South Africa's engagement rate on X?
- Miss South Africa (@Official_MissSA) has an engagement rate of 0.003%, based on the median interactions across 58 original posts from the last 30 days against 160,565 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Miss South Africa sits below the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Official_MissSA have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Official_MissSA post?
- Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 1.97 posts per day across the measured window.