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몬스타엑스_MONSTA X engagement report

@OfficialMONSTAX - 4.8M followers on X

Measured over 73 original posts from a 30-day window, last computed on October 26, 2026.

Engagement

Middle of its size range
Per follower
0.081%
of 4.8M followers
Per impression
4.75%
81K views on a typical post
Reach
1.70%
of its followers see a post
Typical post
3.8K
interactions (median)
Saved
0.084%
68 bookmarks on a typical post
Posting rate
3.3/day
active 90% of days
Peak time
05:00 UTC
Tuesday

A typical post picks up 3.8K interactions against 4.8M followers, an engagement rate of 0.081%. Measured over 73 original posts, its engagement rate beats 67% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 81K times each, and 4.75% of those impressions turn into an interaction. That is about 1.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 05:00 UTC, and Tuesday is the busiest day of the week. Of the 73 posts sampled, 81% carry an image or video and 77% link out. The account's strongest tracked post pulled 30K interactions, about 7.9x its own typical post. Recurring topics include #monstax, #몬스타엑스, #monstax_thex_nexus.

Measured over 73 original posts from a 30-day window, last computed on October 26, 2026. Recurring tags: #monstax, #몬스타엑스, #monstax_thex_nexus.

Compared with accounts its own size

몬스타엑스_MONSTA X's engagement rate beats 67% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 89% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.081%, 몬스타엑스_MONSTA X sits above the 25th percentile of the 204,491 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,491 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 05:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 05:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 05:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video81% of posts+111%+108% to +115%34K
Outbound link77% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 81% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 77% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 153 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 23, 20267.9x their median

    [🎥] 어려워? 너도 할 수 있어 ▶ https://t.co/lh319EAQia #MONSTAX #몬스타엑스 #HYUNGWON #형원 https://t.co/J5WpQUGCZR

    23K5.5K2221.9K1.4M viewsView on X
  • Aug 6, 20265.7x their median

    MONSTA X EP [The Phase] COMING SOON 2026.09.04 1PM (KST) Release #MONSTAX #몬스타엑스 #ThePhase https://t.co/zy8xFjTsYj

    13K6.0K4172.4K898K viewsView on X
  • Aug 16, 20264.5x their median

    [📸] 260815 #İstanbulFestivali #MONSTAX #몬스타엑스 https://t.co/kfgZsxuwdS

    13K3.4K167273176K viewsView on X
  • Oct 21, 20264.2x their median

    [🎥] NEON ▶ https://t.co/8WsYRkaaXW #MONSTAX #몬스타엑스 #SHOWNU #셔누 #JOOHONEY #주헌 https://t.co/bFdquCUreu

    11K3.7K102965482K viewsView on X
  • Sep 1, 20263.4x their median

    MONSTA X 몬스타엑스 'MAGIC' MV Teaser ▶ https://t.co/qojpXHg5ry #MONSTAX #몬스타엑스 #ThePhase #MAGIC https://t.co/EyNBTRy67g

    8.1K4.0K203800815K viewsView on X
  • Sep 4, 20263.4x their median

    MONSTA X 몬스타엑스 'MAGIC' MV ▶ https://t.co/WTb3JvrVWU #MONSTAX #몬스타엑스 #ThePhase #MAGIC https://t.co/VRRdann0OO

    7.6K4.4K169786737K viewsView on X
  • Oct 6, 20263.3x their median

    서로의 인생에 끼어들어 너의 생일을 함께한 지도 꽤 오랜 시간이 흘렀당 생각해 보면 너는 엄청 활발하고 피드백이 중요한 사람인데 조금은 개인적이고 뻣뻣한 나는 너한테 어떤 형인지 새삼스럽게 걱정도 해본다 ㅋㅋ 실력도 가진 것도 너무 많은 나의 웃음벨 허니야 생일 축하하고 I hope I can be a small part of all these blessings. #셔누

    9.0K3.0K129615274K viewsView on X
  • Sep 11, 20263.3x their median

    몬베베 최고가 되진 못할 수 있지만 포기하지는 않을게요 ㅎㅎ 몬베베 1위 다시 한번 축하하고 오래오래 하자요😁 #셔누 https://t.co/vu88DcqdhJ

    9.0K3.1K269342146K viewsView on X
  • Sep 23, 20263.2x their median

    [📢] MONSTA X EP [The Phase] MX-0514 Table Clock ver. 예약 판매 안내 ▶ https://t.co/CRnHrQUvZ6 #MONSTAX #몬스타엑스 #ThePhase #MAGIC https://t.co/X4KUEPOhfO

    8.7K2.0K1181.7K489K viewsView on X
  • Aug 19, 20263.1x their median

    MONSTA X EP [The Phase] CONCEPT PHOTO OFFSET VER. #SHOWNU #셔누 #MONSTAX #몬스타엑스 #ThePhase #MAGIC https://t.co/9Flow61lM1

    8.8K2.9K67340162K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#monstax#몬스타엑스#monstax_thex_nexus#주헌#joohoney

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3.8K interactions against 4.8M followers, an engagement rate of 0.081%. Measured over 73 original posts, its engagement rate beats 67% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 81K times each, and 4.75% of those impressions turn into an interaction. That is about 1.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 05:00 UTC, and Tuesday is the busiest day of the week. Of the 73 posts sampled, 81% carry an image or video and 77% link out. The account's strongest tracked post pulled 30K interactions, about 7.9x its own typical post. Recurring topics include #monstax, #몬스타엑스, #monstax_thex_nexus.

What is 몬스타엑스_MONSTA X's engagement rate on X?
몬스타엑스_MONSTA X (@OfficialMONSTAX) has an engagement rate of 0.081%, based on the median interactions across 73 original posts from the last 30 days against 4,774,962 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.081%, 몬스타엑스_MONSTA X sits above the 25th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @OfficialMONSTAX have real engagement?
Its engagement rate beats 67% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @OfficialMONSTAX post?
Most posts go out around 05:00 UTC, and Tuesday is its busiest day, at roughly 3.3 posts per day across the measured window.

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