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Ministerstvo obrany engagement report

@ObranaTweetuje - 65K followers on X

Measured over 39 original posts from a 30-day window, last computed on September 22, 2026.

Engagement

Middle of its size range
Per follower
0.046%
of 65K followers
Per impression
1.36%
2.2K views on a typical post
Reach
3.36%
of its followers see a post
Typical post
30
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.87/day
active 70% of days
Peak time
13:00 UTC
Monday

A typical post picks up 30 interactions against 65K followers, an engagement rate of 0.046%. Measured over 39 original posts, its engagement rate beats 36% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.2K times each, and 1.36% of those impressions turn into an interaction. That is about 3.36% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 39 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 458 interactions, about 15x its own typical post.

Measured over 39 original posts from a 30-day window, last computed on September 22, 2026.

Compared with accounts its own size

Ministerstvo obrany's engagement rate beats 36% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.046%, Ministerstvo obrany sits above the 25th percentile of the 204,880 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link33% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 493 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 2, 202615x their median

    České maskování vstupuje do nové éry. MAD21, moderní víceúčelová kamufláž pro současné bojiště, právě prochází vojskovými zkouškami. Vojáci ji dostanou na začátku roku 2029 — ale první změnu pocítí už letos: nový střih stejnokroje, pohodlnější, praktičtější a funkčnější, zatím ve známém potisku 95. Modernizace začíná hned. Maskování se přidá v další fázi. Zajímá vás víc o MAD21? Odkaz na článek najdete ve vláknu👇

    3912241422K viewsView on X
  • Sep 14, 20265.5x their median

    S hlubokým zármutkem jsme přijali zprávu, že 13.září 2026 zemřel mezi svými kolegy z OSN při cestě v Chorvatsku-brig.gen.Karel Blahna, výrazná osobnost novodobé historie Armády ČR při působení v misích OSN. Na jeho službu a osobní odkaz nezapomeneme 🌺 🕊️ Čest jeho památce. https://t.co/RoRTRZcfvr

    143106511K viewsView on X
  • Sep 14, 20264.6x their median

    🇨🇿 14. září 2002. Před 24 lety zahynuli při plnění své mise v Kosovu dva čeští vojáci – Luděk Severa a Vlastislav Hendrich. Na ty, kteří při službě České republice položili svůj život, nezapomínáme. 🕊️ Čest jejich památce. Více https://t.co/VoglAtdpBt * https://t.co/l3vdH5jUwW https://t.co/YyFkeusKmO

    11816414.0K viewsView on X
  • Sep 16, 20263.2x their median

    Resort obrany začal podnikat kroky k odstranění ekologické zátěže v Národním parku Šumava. Na místo dnes vyrazili chemici a další specialisté @ArmadaCR. Další postup popisuje ministr obrany Jaromír Zůna. @npsumava @hasici_cr @PolicieCZ https://t.co/TFjjxvQDz9

    1427815.6K viewsView on X
  • Sep 9, 20262.9x their median

    Aleš Svoboda zahajuje specifický výcvik pro misi na ISS 🚀 V nadcházejících měsících ho čeká série výcvikových bloků ve SpaceX, NASA, společnosti Vast a Evropské kosmické agentuře (ESA) i příprava na pozici pilota kosmické lodi Dragon. 👉 Během specializovaného výcviku se bude Aleš Svoboda připravovat na jednotlivé fáze plánované mise – od startu kosmické lodi přes přiblížení a spojení s ISS až po návrat na Zemi. Součástí výcviku jsou také situace, při nichž musí astronauti zasáhnout do automatizovaných operací lodi. 🇨🇿 Mise na ISS je klíčovou součástí národního projektu Česká cesta do vesmíru a vedle samotného letu zahrnuje také 13 českých vědeckých a technologických experimentů, které na ISS @astro_ales vynese. Start mise Vast-PAM-1 je naplánován na rok 2027. Po desítkách let má Česko svého astronauta, který se připravuje na misi na ISS! Misi zastřešuje @mpo_tweetuje ve spolupráci s @ObranaTweetuje. @ArmadaCR #astronaut #ESA #ceskacestadovesmiru #czechspace

    7412113.5K viewsView on X
  • Sep 17, 20262.6x their median

    🇨🇿🇺🇸 Ministr obrany dnes přijal velvyslance USA při NATO Matthewa Whitakera. https://t.co/g4DVuaUBtO

    3134325.4K viewsView on X
  • Sep 9, 20262.5x their median

    Těšíme se na Vás😎. 19.-20.9 v Ostravě na letišti Leoše Janáčka https://t.co/tO3eA0AfNp

    627618.5K viewsView on X
  • Sep 11, 20262.0x their median

    V armádním logistickém centru ve Štěpánově dnes @ArmadaCR převzala již třetí (a poslední) část z dodávky ručních zbraní. Jsou mezi nimi zejména útočné pušky CZ BREN 2, pistole CZ P-10 C, podvěsné granátomety, tlumiče, denní a noční optika, laserové značkovače a další příslušenství. Slavnostního předání se zúčastnil ministr obrany Jaromír Zůna, ředitel Agentury logistiky brig. gen. Miroslav Horáček a zástupci České zbrojovky. „Pořízení moderních ručních zbraní a dalšího vojenského materiálu splňuje hned dva účely. Jednak se naší armádě dostane potřebného vybavení a zároveň naplňujeme jeden z vládních cílů, který je podpora českého obranného průmyslu,“ prohlásil ministr obrany Jaromír Zůna.

    4341303.1K viewsView on X
  • Sep 8, 20261.7x their median

    Ministr obrany Jaromír Zůna v rámci své cesty do Jižní Koreje vystoupil na bezpečnostním fóru Seoul Defense Dialogue v panelové diskuzi. 🎤 „Vidím značný potenciál pro rozšíření praktické spolupráce se stejně smýšlejícími zeměmi indicko-pacifického regionu, včetně účasti na vojenských cvičeních, výměn v oblasti kybernetické obrany a posilování odolnosti v souladu s partnerstvími NATO a bezpečnostními iniciativami EU,“ uvedl ve svém projevu ministr obrany. V rámci fóra se ministr neformálně setkal také s dalšími ministry obrany, zejména z indo-pacifického regionu.

    1533402.4K viewsView on X
  • Sep 14, 20261.7x their median

    Před 89 lety zemřel prezident osvoboditel Tomáš Garrigue Masaryk. Jeho památku u jeho hrobu v Lánech uctil také ministr obrany Jaromír Zůna. 🇨🇿 https://t.co/HokrqYIOfs

    2052412.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 30 interactions against 65K followers, an engagement rate of 0.046%. Measured over 39 original posts, its engagement rate beats 36% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.2K times each, and 1.36% of those impressions turn into an interaction. That is about 3.36% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 39 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 458 interactions, about 15x its own typical post.

What is Ministerstvo obrany's engagement rate on X?
Ministerstvo obrany (@ObranaTweetuje) has an engagement rate of 0.046%, based on the median interactions across 39 original posts from the last 30 days against 65,388 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.046%, Ministerstvo obrany sits above the 25th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ObranaTweetuje have real engagement?
Its engagement rate beats 36% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ObranaTweetuje post?
Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 1.87 posts per day across the measured window.

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