Ontario Provincial Police engagement report
@OPP_News - 279K followers on X
Measured over 17 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 20 interactions against 279K followers, an engagement rate of 0.007%. Measured over 17 original posts, its engagement rate beats 20% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.9K times each, and 0.51% of those impressions turn into an interaction. That is about 1.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 17 posts sampled, 94% carry an image or video and 29% link out. The account's strongest tracked post pulled 196 interactions, about 9.8x its own typical post. Recurring topics include #opp, #heroesinlife, #operationimpact.
Measured over 17 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #opp, #heroesinlife, #operationimpact.
Compared with accounts its own size
Ontario Provincial Police's engagement rate beats 20% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 27% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, Ontario Provincial Police sits above the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 94% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 29% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 496 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Dec 20, 20249.8x their median
Important update regarding OPP social media accounts. https://t.co/opDqs19Yk5
- Oct 15, 20265.3x their median
Among Canada's best. 🐾🏆 At the September 2026 Canadian Police Canine Association National Police Dog Championships, OPP Provincial Constable Melissa Pirie and #OPPCanine Tytan competed against some of the country's top police canine teams. Drawing on countless hours of training and real-world operational experience, they delivered outstanding performances across multiple events: 🥇 1st - Compound Search 🥈 2nd - Criminal Apprehension 🏅 4th Overall Top Dog Congratulations to PC Pirie and Tytan on this remarkable achievement.
- Sep 11, 20265.0x their median
#September11 marks a date that forever changed the world. Today, we pause to remember the lives lost, and all those whose lives were forever changed by the unimaginable events. We also recognize the extraordinary courage shown by first responders who answered the call without hesitation, putting the safety of others before their own. Their selfless service remains a powerful reminder of the dedication and commitment demonstrated by emergency personnel every day. #NeverForget
- Sep 14, 20262.8x their median
#OPPCanine: Frank🐾 Age: 8 Breed: Malinois On target! This boy doesn’t miss a thing. As an explosive detection dog, Frank’s training is laser-focused. When he locates an explosive device, he locks in with his signature sit and stare to alert his handler. Proudly serving Napanee, Frank’s unique skills help ensure #SafeCommunities.
- Sep 29, 20262.7x their median
Carrying forward the legacies of our #HeroesInLife: The 2026 Canadian Police and Peace Officers’ Memorial (@CPPOM) Service 💙 The loss of our fallen heroes continues to be felt across the policing community, particularly during a year marked by profound loss. Together, we gathered to remember those who made the ultimate sacrifice, reflect on the enduring impact of their service and renew our commitment to carrying their legacies forward through our actions, our service and our dedication to the communities we serve.
- Sep 12, 20262.6x their median
Women throughout the OPP lead, innovate and serve with professionalism, dedication and resilience, advancing policing across Ontario. Their perspectives strengthen decision-making, build trust with communities and drive innovative approaches to public safety. Their voices, experiences and expertise make us stronger and better equipped to meet the evolving needs of the people we serve. On National Police Woman Day, we recognize the trailblazers who paved the way and celebrate the women who continue to inspire future generations through their service, excellence and commitment to safe communities. Thank you for all you do to keep Ontario safe.
- Aug 6, 20262.6x their median
#OPPCanine: Haze 🐾 Age: 6 Breed: Malinois Agility training is a crucial part of Haze’s development and the training of all police dogs. Ongoing investment in this work ensures they can confidently climb, balance and navigate obstacles they may encounter during searches and tracks. Haze, an experienced General Service Dog cross trained in illicit drug and firearm detection, puts these skills into action every day while serving the Lanark County community.
- Jul 22, 20262.3x their median
Project Time: Striking back against child exploitation. A coordinated provincial effort to identify and apprehend those who prey on children has resulted in the identification and protection of more than 50 children. As part of Project Time, members of the Provincial Strategy to Protect Children from Sexual Abuse and Exploitation on the Internet (Provincial Internet Child Exploitation Strategy) identified individuals making, possessing and distributing child sexual abuse material. • 63 individuals arrested • 213 charges laid • 814 electronic devices seized You can help keep children safe. Visit the @CdnChildProtect at https://t.co/GZOHpzjUyR to learn more. ❗️ Anyone with any information related to child sexual exploitation, contact your local police or report it to https://t.co/3mtPDx1rrN.
- Jul 8, 20262.3x their median
#OPPCanine: Finny 🐾 Age: 4 Breed: Labrador Retriever As a Search and Rescue Dog cross trained in human remains detection, Finny is often called on to help locate lost, missing and wanted individuals in Nottawasaga. When the call comes in, she puts her nose to the ground and gets to work. At the moment of a find, Finny communicates with a trained bark that tells her handler exactly where she is and to indicate the subject has been located.
- Aug 26, 20262.5x their median
Every #OPPCanine lives at home with their handler. When on duty, they're transported in specially equipped vehicles with temperature-controlled kennels and advanced climate-monitoring systems designed to keep them safe and comfortable year-round. 🐾 #NationalDogDay https://t.co/SuV0DsHg4L
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 20 interactions against 279K followers, an engagement rate of 0.007%. Measured over 17 original posts, its engagement rate beats 20% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.9K times each, and 0.51% of those impressions turn into an interaction. That is about 1.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 17 posts sampled, 94% carry an image or video and 29% link out. The account's strongest tracked post pulled 196 interactions, about 9.8x its own typical post. Recurring topics include #opp, #heroesinlife, #operationimpact.
- What is Ontario Provincial Police's engagement rate on X?
- Ontario Provincial Police (@OPP_News) has an engagement rate of 0.007%, based on the median interactions across 17 original posts from the last 30 days against 279,110 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, Ontario Provincial Police sits above the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @OPP_News have real engagement?
- Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @OPP_News post?
- Most posts go out around 18:00 UTC, and Tuesday is its busiest day, at roughly 0.93 posts per day across the measured window.