ONE engagement report
@ONECampaign - 1.4M followers on X
Measured over 11 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 10 interactions against 1.4M followers, an engagement rate of 0.001%. Measured over 11 original posts, its engagement rate beats 9% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 0.881% of those impressions turn into an interaction. That is about 0.084% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video, 18% are part of a thread and 45% link out. The account's strongest tracked post pulled 419 interactions, about 52x its own typical post. Recurring topics include #whs2026, #worldhealthsummit.
Measured over 11 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #whs2026, #worldhealthsummit.
Compared with accounts its own size
ONE's engagement rate beats 9% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 44% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, ONE sits below the 10th percentile of the 204,583 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 45% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 45% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 510 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 10, 202652x their median
Happy birthday to ONE and @RED's co-founder, Bono 🎉 Thank you for using your voice to help drive action, challenge injustice, and remind the world what’s possible when people come together for change. May this next trip around the sun bring you plenty of laughter, great music, and the best of memories along the way!
- Sep 16, 202530x their median
Who are we? We are activists, policy experts, and change-makers. We make our voices heard, demand accountability, and fight for a more just world where Africa is an equal player and people across the continent can live healthy, thriving lives. This is who we are. 💪 https://t.co/jD3dVln9Pf
- Oct 11, 20262.4x their median
Every girl deserves more than the chance to dream about her future. She deserves the chance to shape it. That means being able to learn, lead, create, make decisions about her own life, and have a real say in the decisions shaping her future. This International Day of the Girl Child, we are celebrating girls everywhere who are already showing us what’s possible — and standing for a future where equality and opportunity aren’t determined by where you’re born or whether you’re a girl. Know a girl whose ideas, courage, and leadership inspires you? Celebrate her in the comments.👏🏽
- Sep 21, 20262.4x their median
We’ve halved it before. We can halve it again. One generation of progress has shown us what sustained investment in vaccines, health workers and stronger health systems can achieve. Now is not the time to pull back. It’s time to protect that progress, keep investing in what works and give more children the chance to reach their fifth birthday and beyond. 🔁 Share if you agree that progress like this is worth protecting. #BornToLive #GlobalHealth
- May 19, 20263.8x their median
4.9 million children die every year from completely preventable causes. Read that sentence again! We've got the soloutions, we just need action. Read A Chance For Every Child, our new report on what works, what's at risk, and what must happen next. >> https://t.co/uCAyJa6hua https://t.co/djhkUYtRaZ
- May 26, 20263.5x their median
What if Africa was removed from the world? Take a moment and think about it. This Africa Day, we teamed up with @Tunde_OD to celebrate how Africa helps shape the world, from minerals to music, food to fashion. Africa is not just a part of the world. Africa helps sustain it. Africa is rising. Africa makes the world. 🌎 Celebrate Africa with us and share this video proudly. Africa’s story, told by Africans. Watch full video: https://t.co/vSOkZRxUDv #AfricaDay #AfricaMakesTheWorld
- Sep 24, 20262.0x their median
Africa is a continent of opportunity. 🌍 Across the continent, African innovators, entrepreneurs and a rising generation are building solutions, creating opportunities and shaping industries with impact far beyond their borders. The opportunity now is to make sure the way the world engages with Africa reflects that reality — through partnerships that value African ideas, expertise and leadership. 📣 Share this if you believe it’s time we changed outdated narratives.
- Jul 10, 20261.8x their median
We all have a role to play in building a better future. That's the message at the heart of Malala Yousafzai's advocacy, and it's just as relevant today. Progress has never been the job of leaders or institutions alone. It has always been driven by people who choose to speak up, stand together, and keep pushing for change. Ahead of #MalalaDay on Sunday, we are celebrating Malala and everyone helping build a world where every child has the opportunity to learn, grow, and reach their full potential. 🤝🏽 And wishing a happy early birthday to @Malala on July 12! 🎉
- May 26, 20261.9x their median
Africa is shaping how the world creates, connects, and grows. From fintech to fashion to global health, African innovation and creativity are already driving industries and conversations worldwide. The gap isn’t impact. It’s recognition. Too often, Africa is framed as potential instead of present-day influence. But the evidence is already everywhere. See more below for the proof that Africa makes the world. ⬇️ #AfricaDay #AfricaMakesTheWorld 🌍
- Oct 5, 20261.6x their median
We are proud to announce that ONE President and CEO, Amb. Mark Green (ret.), has been named by the German government as a Commissioner of the new South-North Commission on Development – an important opportunity to help shape what comes next for global development. Co-chaired by former German Chancellor Olaf Scholz and former Costa Rican President Laura Chinchilla, the Commission will bring together leaders from across countries and regions to tackle shared global challenges, strengthen international cooperation, and help shape the global development agenda beyond 2030. Mark brings decades of experience in diplomacy and global development to the role — from serving as USAID Administrator and U.S. Ambassador to Tanzania to helping craft the bipartisan legislation that established PEPFAR and the Millennium Challenge Corporation. As Mark puts it: “No country can solve today's global challenges alone. What unites us must count for more than what divides us. The world doesn't need another report that looks good on paper and changes nothing. We are setting the bar high – solutions that genuinely improve people's lives.” Read the full announcement and learn more about the South-North Commission here: https://t.co/JhChtSlkl7
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 1.4M followers, an engagement rate of 0.001%. Measured over 11 original posts, its engagement rate beats 9% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 0.881% of those impressions turn into an interaction. That is about 0.084% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video, 18% are part of a thread and 45% link out. The account's strongest tracked post pulled 419 interactions, about 52x its own typical post. Recurring topics include #whs2026, #worldhealthsummit.
- What is ONE's engagement rate on X?
- ONE (@ONECampaign) has an engagement rate of 0.001%, based on the median interactions across 11 original posts from the last 30 days against 1,350,822 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, ONE sits below the 10th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ONECampaign have real engagement?
- Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ONECampaign post?
- Most posts go out around 11:00 UTC, and Friday is its busiest day, at roughly 0.53 posts per day across the measured window.