La Francophonie engagement report
@OIFrancophonie - 235K followers on X
Measured over 60 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
A typical post picks up 37 interactions against 235K followers, an engagement rate of 0.016%. Measured over 60 original posts, its engagement rate beats 29% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.9K times each, and 1.28% of those impressions turn into an interaction. That is about 1.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 60 posts sampled, 100% carry an image or video and 47% link out. The account's strongest tracked post pulled 284 interactions, about 7.7x its own typical post. Recurring topics include #francophonie, #multilinguisme, #agnu81.
Measured over 60 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #francophonie, #multilinguisme, #agnu81.
Compared with accounts its own size
La Francophonie's engagement rate beats 29% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 50% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.016%, La Francophonie sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 47% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 47% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 482 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 22, 20267.7x their median
En marge de #AGNU81, la Secrétaire générale de la #Francophonie @LMushikiwabo s’est entretenue avec Simeón Oyono Esono Angüe (@AngueSimeon), Ministre des Affaires étrangères de Guinée équatoriale. Leurs échanges ont porté sur la redynamisation de la coopération avec l’OIF, notamment dans l’éducation en français, un enjeu important dans ce pays multilingue.
- Sep 23, 20267.3x their median
À New York pour la 81e session de l’Assemblée générale des Nations unies, la SG de la #Francophonie, @LMushikiwabo, s’est entretenue avec @NialeKaba_Off, ministre des Affaires étrangères de Côte d’Ivoire. Elles ont fait le point sur les préparatifs et les enjeux du prochain Sommet de la #Francophonie qui se tiendra les 15 et 16 novembre 2026 à Phnom Penh, au #Cambodge.
- Sep 3, 20267.0x their median
L’OIF et l’Université Senghor lancent un appel à candidatures pour la 3e édition du certificat « Jeunesse, paix et sécurité » (JPS) dans l’espace francophone. Entièrement en ligne, cette formation vise à renforcer les compétences des acteurs engagés dans la prévention des conflits, la consolidation de la paix et la participation des jeunes, en vue de la mise en œuvre de l’Agenda JPS. 🔗 Postuler ici : https://t.co/3luZVkJyig #Francophonie #Jeunesse #Paix
- Sep 20, 20265.6x their median
Dans cet échange avec le média ZOA, @LMushikiwabo, Secrétaire générale de la #Francophonie, revient sur la place essentielle des femmes dans nos sociétés et souligne l’importance de renforcer leur participation aux initiatives de développement. Elle évoque également les aspirations de la #Jeunesse francophone, qui souhaite être davantage écoutée et associée aux processus de prise de décision. 🎥 Voir l’intégralité de l’échange : https://t.co/WZwpsZ8Hba
- Sep 24, 20265.3x their median
Ce soir à New York, la SG de la Francophonie, @LMushikiwabo a réuni la communauté diplomatique francophone et les amis de la #Francophonie pour sa traditionnelle soirée « En français s’il vous plaît ! », devenue un rendez-vous incontournable en marge de l’Assemblée générale des Nations unies. À l’honneur cette année : le #Cambodge, pays hôte du prochain Sommet de la Francophonie, qui se tiendra les 15 et 16 novembre 2026 à Phnom Penh. Danses traditionnelles cambodgiennes et rythmes cap-verdiens ont célébré la culture et toute la diversité de notre espace francophone.
- Sep 22, 20263.5x their median
À New York, en marge de la 81e Assemblée générale de l’ONU, @LMushikiwabo a ouvert le Dialogue de haut niveau organisé par l’OIF sur l’intelligence artificielle au service de la diversité linguistique et culturelle. Les échanges ont réuni Ayah Bdeir, Directrice générale de Current AI, le Dr Seydina Moussa Ndiaye, Directeur du Groupe de recherche ALIVE, ainsi qu’Éléonore Caroit et Amandeep Singh Gill, Secrétaire général adjoint de l’ONU chargé des technologies numériques et émergentes. La Secrétaire générale a alerté sur les inégalités que l’IA risque d’amplifier et appelé les pays francophones à s’investir davantage dans le développement de ces technologies, afin que leurs langues, leurs cultures et leurs réalités y soient pleinement représentées.
- Sep 14, 20263.3x their median
La Secrétaire générale de la #Francophonie, @LMushikiwabo, a reçu le Secrétaire général de la Commission de l’océan Indien (COI), Dr Ibrahim Norbert Richard. Leurs échanges ont porté sur le renforcement de la coopération entre les deux organisations, notamment en faveur des femmes et des jeunes. Une coopération qui s’appuie sur des liens étroits, puisque tous les États membres de la COI sont également membres de l’OIF, qui bénéficie par ailleurs du statut d’observateur auprès de la Commission.
- Sep 26, 20263.2x their median
En marge de l’#AGNU81 à New York, la Secrétaire générale de la #Francophonie, @LMushikiwabo, a rencontré le Vice-Premier ministre cambodgien, PRAK Sokhonn. À quelques semaines du prochain Sommet de la Francophonie qui se tiendra à Phnom Penh les 15 et 16 novembre, cette séance de travail a permis de faire le point sur les préparatifs et enjeux de ce rendez-vous majeur qui réunira, au #Cambodge, les dirigeants des 90 États et gouvernements membres de l’OIF. L’occasion également de discuter des préparatifs des événements parallèles: le Village de la Francophonie et FrancoTech se tiendront du 13 au 17 novembre.
- Sep 24, 20263.1x their median
En marge de l’Assemblée générale des Nations Unies, @LMushikiwabo et le Premier ministre haïtien Alix Didier Fils-Aimé se sont félicités de l’excellence des relations entre l’OIF et #Haïti. Leurs échanges ont notamment porté sur le souhait exprimé par Haïti de voir l’OIF l’accompagner dans le processus électoral et contribuer à des actions en faveur de la réinsertion des jeunes issus des gangs. #agnu81
- Sep 13, 20262.9x their median
L’OIF et l’Université Senghor lancent un appel à candidatures pour la 3e édition du certificat « Jeunesse, paix et sécurité » (JPS) dans l’espace francophone. Entièrement en ligne, cette formation vise à renforcer les compétences des acteurs engagés dans la prévention des conflits, la consolidation de la paix et la participation des jeunes, en vue de la mise en œuvre de l’Agenda JPS. 🔗 Postuler ici : https://t.co/TYCSbARbmS #Francophonie #Jeunesse #Paix
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 37 interactions against 235K followers, an engagement rate of 0.016%. Measured over 60 original posts, its engagement rate beats 29% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.9K times each, and 1.28% of those impressions turn into an interaction. That is about 1.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 60 posts sampled, 100% carry an image or video and 47% link out. The account's strongest tracked post pulled 284 interactions, about 7.7x its own typical post. Recurring topics include #francophonie, #multilinguisme, #agnu81.
- What is La Francophonie's engagement rate on X?
- La Francophonie (@OIFrancophonie) has an engagement rate of 0.016%, based on the median interactions across 60 original posts from the last 30 days against 234,564 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.016%, La Francophonie sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @OIFrancophonie have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @OIFrancophonie post?
- Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 2.1 posts per day across the measured window.