La Francophonie engagement report
@OIFrancophonie - 234K followers on X
Measured over 27 original posts from a 30-day window, last computed on September 10, 2026.
Engagement
A typical post picks up 30 interactions against 234K followers, an engagement rate of 0.013%. Measured over 27 original posts, its engagement rate beats 20% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.8K times each, and 1.09% of those impressions turn into an interaction. That is about 1.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 27 posts sampled, 100% carry an image or video and 70% link out. The account's strongest tracked post pulled 259 interactions, about 8.6x its own typical post. Recurring topics include #francophonie, #capinnovation, #multilinguisme.
Measured over 27 original posts from a 30-day window, last computed on September 10, 2026. Recurring tags: #francophonie, #capinnovation, #multilinguisme.
Compared with accounts its own size
La Francophonie's engagement rate beats 20% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 45% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.013%, La Francophonie sits above the 10th percentile of the 66,128 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 70% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 70% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 476 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 3, 20268.6x their median
L’OIF et l’Université Senghor lancent un appel à candidatures pour la 3e édition du certificat « Jeunesse, paix et sécurité » (JPS) dans l’espace francophone. Entièrement en ligne, cette formation vise à renforcer les compétences des acteurs engagés dans la prévention des conflits, la consolidation de la paix et la participation des jeunes, en vue de la mise en œuvre de l’Agenda JPS. 🔗 Postuler ici : https://t.co/3luZVkJyig #Francophonie #Jeunesse #Paix
- Aug 31, 20263.1x their median
Lors du Forum de la @FProspective présidé par @jpraffarin ce 29 août 2026, la SG de la @OIFrancophonie @LMushikiwabo a rappelé l'importance d'un leadership équilibré : « être utile et efficace, sans tomber ni dans le déficit ni dans l’excès ». C'est tout le sens de l'action de la #Francophonie : accompagner le leadership dans l’espace francophone pour consolider le dialogue interne, la cohésion nationale et la gouvernance démocratique. #ForumDuFuturoscope
- Jul 23, 20262.6x their median
Découvrez, dans le numéro 131 du magazine Échanges Internationaux d'@ICC_France, l'entretien exclusif accordé par @LMushikiwabo, Secrétaire générale de la #Francophonie. Elle y évoque les priorités de la Francophonie économique, le soutien aux jeunes et aux femmes, l'inclusion numérique, ainsi que le renforcement de la coopération avec le secteur privé afin de favoriser les échanges au sein de l'espace francophone. 🔗 Lire l’entretien : https://t.co/v0vXL9rlOd #Francophonie
- Sep 7, 20262.5x their median
Après plusieurs mois de concertation et de négociations, une nouvelle résolution biennale sur le #multilinguisme a été adoptée par consensus à l’ONU, réaffirmant notamment l’égalité entre les six langues officielles de l’Organisation. Pour la #Francophonie, l’enjeu est majeur : préserver la place du français, favoriser la pleine participation des pays francophones aux travaux de l’ONU et défendre la diversité linguistique au cœur du multilatéralisme. 🔗 Retour sur cette mobilisation et ses avancées : https://t.co/LZztNCcKKS
- Sep 7, 20262.4x their median
Aux Nations Unies comme dans d’autres enceintes multilatérales, l’OIF et les Groupes des ambassadeurs francophones œuvrent pour promouvoir la diversité culturelle et linguistique. Pourquoi défendre ce principe ? Comment la #Francophonie agit-elle et avec quels résultats ? Cette semaine, découvrez des témoignages de celles et ceux qui contribuent à faire vivre le multilinguisme à @ONU_fr .
- Aug 3, 20262.3x their median
L'OIF et l'Université Senghor à Alexandrie (Égypte) lancent un appel à candidatures pour la 4ᵉ édition du certificat « Femmes, paix et sécurité » (FPS). Cette formation vise à renforcer les compétences des acteurs engagés dans l'opérationnalisation de l'Agenda FPS et à promouvoir une mise en œuvre effective de ses principes dans l'espace francophone. 🔗 Pour candidater : https://t.co/bYnOdIyJzE #Francophonie #ÉgalitéFH
- Aug 5, 20262.1x their median
Le Conseiller spécial de la Secrétaire générale de la #Francophonie, @NyaruhiriraD, et l’Ambassadeur du Royaume du Cambodge en France et Représentant personnel du Gouvernement royal auprès de l’OIF, David Luy, ont signé aujourd’hui le Plan d’action pour la #LangueFrançaise au Royaume du #Cambodge. En complément du programme de mobilité des enseignants déjà déployé dans le pays, ce plan vise à renforcer l’enseignement du français et en français à travers la formation des enseignant(e)s et le développement de ressources pédagogiques. Cette signature témoigne du renforcement de la coopération entre l’OIF et le Cambodge, à l’approche du 20e #SommetDeLaFrancophonie, qui se tiendra en novembre prochain à Phnom Penh.
- Aug 12, 20261.8x their median
Force vive de la #Francophonie, les jeunes sont des acteurs majeurs des transformations qui façonnent le présent et préparent l'avenir. Parce que la #Francophoniedelavenir se construit avec la jeunesse, l'OIF agit pour développer les compétences des jeunes, favoriser leur accès à l'emploi et soutenir leur engagement au service de leurs communautés. À l'occasion de la Journée internationale de la #Jeunesse, célébrons les millions de jeunes qui, aux quatre coins du monde, contribuent chaque jour au rayonnement de la Francophonie. #JournéeDeLaJeunesse
- Sep 8, 20261.7x their median
La Secrétaire générale de la #Francophonie, @LMushikiwabo, a reçu Ben Diawadou Traoré, Ambassadeur extraordinaire et plénipotentiaire, Représentant permanent de la République de #Guinée auprès de l’OIF, pour la présentation de ses lettres de créance. Les échanges ont permis de réaffirmer la volonté de poursuivre la coopération entre l’OIF et la Guinée, notamment à travers l’accompagnement des institutions guinéennes pour la consolidation de la démocratie et de l’État de droit, à l’issue du cycle électoral de sortie de transition.
- Aug 26, 20261.7x their median
La Secrétaire générale de la Francophonie condamne fermement le massacre perpétré à Kenscoff et exprime sa profonde solidarité avec les familles des victimes. L’OIF réaffirme son soutien au renouvellement du mandat de la Force de répression des gangs, dont l’avenir sera examiné par le Conseil de sécurité des Nations Unies en septembre. Face à la violence, l’OIF réitère son engagement en faveur de la paix, de la sécurité et de la stabilité en Haïti. 🔗En savoir plus https://t.co/9pjrWnX5Yh #OIF #Francophonie #Paix #Sécurité
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 30 interactions against 234K followers, an engagement rate of 0.013%. Measured over 27 original posts, its engagement rate beats 20% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.8K times each, and 1.09% of those impressions turn into an interaction. That is about 1.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 27 posts sampled, 100% carry an image or video and 70% link out. The account's strongest tracked post pulled 259 interactions, about 8.6x its own typical post. Recurring topics include #francophonie, #capinnovation, #multilinguisme.
- What is La Francophonie's engagement rate on X?
- La Francophonie (@OIFrancophonie) has an engagement rate of 0.013%, based on the median interactions across 27 original posts from the last 30 days against 234,204 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.013%, La Francophonie sits above the 10th percentile of the 66,128 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @OIFrancophonie have real engagement?
- Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @OIFrancophonie post?
- Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 0.9 posts per day across the measured window.