The Nobel Prize engagement report
@NobelPrize - 1.3M followers on X
Measured over 225 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 708 interactions against 1.3M followers, an engagement rate of 0.052%. Measured over 225 original posts, its engagement rate beats 60% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 42K times each, and 1.70% of those impressions turn into an interaction. That is about 3.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 225 posts sampled, 93% carry an image or video and 47% link out. The account's strongest tracked post pulled 20K interactions, about 28x its own typical post. Recurring topics include #nobelprize, #nobelpeaceprize, #onthisday.
Measured over 225 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #nobelprize, #nobelpeaceprize, #onthisday.
Compared with accounts its own size
The Nobel Prize's engagement rate beats 60% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.052%, The Nobel Prize sits above the 25th percentile of the 204,491 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 93% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 47% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 47% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 447 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 9, 202628x their median
2026 Nobel Peace Prize laureate Navi Pillay’s commitment to universal legal principles and her firm moral compass are constants in a long career. Born into a family of Indian Tamil origin under apartheid in Durban, South Africa, Pillay became a lawyer and legal pioneer, confronting deep structural discrimination, segregation and exclusion. A common thread runs from her early work defending Nelson Mandela and others who stood up against apartheid to her service as a judge in some of the key international court cases of our time. This year’s laureate has significantly enlarged the scope and impact of international law. She has served as a judge on the High Court in South Africa, the International Criminal Tribunal for Rwanda and the International Criminal Court. She was the United Nations High Commissioner for Human Rights and, until recently, she chaired the UN Independent International Commission of Inquiry on the Occupied Palestinian Territory. Today Navi Pillay is a judge on the International Court of Justice in the case where Myanmar stands accused of genocide. In historic international court cases, she has shown that legal measures can help prevent acts of war and violence. Navi Pillay has also contributed to strengthen the institutions of international law. Her independence, expertise and steadfastness have made her one of the most respected international jurists of our time. Learn more about the 2026 #NobelPeacePrize: https://t.co/JMjpp1jPKc #NobelPeacePrize #NobelPrize
- Oct 9, 202623x their median
The #NobelPeacePrize for 2026 goes to a person who with exceptional courage and integrity has led the way towards a more comprehensive global legal order. This year’s laureate Navi Pillay has been instrumental in ensuring that war crimes, crimes against humanity and genocide are prosecuted. #NobelPrize
- Oct 5, 202619x their median
Congratulations to our first #NobelPrize laureate of 2026 🎉 Early this morning Karl Deisseroth found out he was awarded this year's Nobel Prize in Physiology or Medicine. He seems very happy with the news! https://t.co/r7NiZzHpdL
- Oct 12, 202618x their median
BREAKING NEWS The Royal Swedish Academy of Sciences has decided to award the 2026 Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel to Robert E. Hall and Michael Woodford “for microeconomic foundations of macroeconomic stabilisation.” #NobelPrize https://t.co/2i7ktB1Q2b
- Oct 9, 202614x their median
Wangari Maathai was the first female professor in Kenya and the first African woman to be awarded the #NobelPeacePrize. She founded the Green Belt Movement, which led to the planting of millions of trees. Today we announce the 2026 Nobel Peace Prize. https://t.co/IOn7LbkEgS
- Oct 5, 202614x their median
Tu Youyou became the first mainland Chinese scientist to be awarded a #NobelPrize in a scientific field - for discovering artemisinin, a malaria cure that’s saved millions. Today we reveal the 2026 medicine laureate. Stay tuned. https://t.co/QUbptDWokS
- Oct 8, 202614x their median
This year’s #NobelPrize laureate Anne Carson was born in 1950 in Toronto, Canada. In 1981, she published her doctoral thesis in Classics entitled ‘Odi et Amo Ergo Sum’, and has, throughout her entire career, combined poetry writing with translation work and teaching at various universities. Almost all her literary production has centred upon the intersection between the philologist’s obsession with words and the poet’s desire for new meaning. She has herself identified the etymology of words as the starting point for all her work.
- Oct 9, 202610.0x their median
In awarding this year’s #NobelPeacePrize, the Norwegian Nobel Committee wants to remind the world that the rule of law – national and international – underpins the system we have set up to ensure peace and resolve conflicts non-violently. Peace requires justice. History has shown that a world operating without the rule of law is unjust, unwise and inhumane. The judges – those who guard the thin red line between order and chaos – are therefore highly deserving of our praise. But today, as these same judges are sanctioned, and their institutions are attacked, we need people of courage, vision and determination – qualities that 2026 peace laureate Navi Pillay demonstrates in her work on the bench. #NobelPrize
- Oct 15, 20269.4x their median
Meet the person behind the illustrations of the 2026 Nobel Prize laureates. Check out artist @niklaselmehed. Here he is painting the illustrations for our new medicine laureates, Karl Deisseroth, Peter Hegemann and Georg Nagel. #NobelPrize https://t.co/z3UVGekp6v
- Oct 5, 20267.3x their median
Peter Hegemann and Georg Nagel – awarded the 2026 medicine prize – discovered a remarkable protein, channelrhodopsin, in a single-celled alga. Hegemann wondered how Chlamydomonas, a single-celled alga, is able to swim towards a light source. In the early 2000s, he and Georg Nagel discovered channelrhodopsin, an algal protein with unique properties, found on the surface of the cell. When it is illuminated by blue light, a channel opens through the protein. Charged ions then flow into the cell, creating an electrical impulse. They found that regardless of which cell they put the protein in, those cells became light sensitive. #NobelPrize
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 708 interactions against 1.3M followers, an engagement rate of 0.052%. Measured over 225 original posts, its engagement rate beats 60% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 42K times each, and 1.70% of those impressions turn into an interaction. That is about 3.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 225 posts sampled, 93% carry an image or video and 47% link out. The account's strongest tracked post pulled 20K interactions, about 28x its own typical post. Recurring topics include #nobelprize, #nobelpeaceprize, #onthisday.
- What is The Nobel Prize's engagement rate on X?
- The Nobel Prize (@NobelPrize) has an engagement rate of 0.052%, based on the median interactions across 225 original posts from the last 30 days against 1,349,028 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.052%, The Nobel Prize sits above the 25th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NobelPrize have real engagement?
- Its engagement rate beats 60% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NobelPrize post?
- Most posts go out around 09:00 UTC, and Monday is its busiest day, at roughly 7.6 posts per day across the measured window.