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Nissan Motor engagement report

@NissanMotor - 199K followers on X

Measured over 7 original posts from a 30-day window, last computed on October 9, 2026.

Engagement

Per follower
0.049%
of 199K followers
Per impression
1.86%
5.2K views on a typical post
Reach
2.61%
of its followers see a post
Typical post
97
interactions (median)
Saved
0.115%
6 bookmarks on a typical post
Posting rate
0.43/day
active 20% of days
Peak time
08:00 UTC
Wednesday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 97 interactions against 199K followers, an engagement rate of 0.049%. Posts are seen about 5.2K times each, and 1.86% of those impressions turn into an interaction. That is about 2.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video, 86% are part of a thread and 14% link out. The account's strongest tracked post pulled 392 interactions, about 4.0x its own typical post. Recurring topics include #nissan, #ev, #renissan. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on October 9, 2026. Recurring tags: #nissan, #ev, #renissan.

Where this sits in the catalog

At 0.049%, Nissan Motor sits above the 25th percentile of the 205,374 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,374 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link14% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 14% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 395 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 21, 20264.0x their median

    Rogue just changed the game Powered by our latest e-POWER technology, the 2027 Nissan Rogue Hybrid checks all the boxes. It features a new kind of hybrid that’s smoother, quieter and quicker. No plugging in. No charging. Enjoy the quality and comfort you know and love from Rogue with instant acceleration and agility that’s exhilarating with each journey. Ready for a drive?

    340406616K viewsView on X
  • Jul 9, 20264.0x their median

    The Nissan Tekton takes the stage ✨ The all-new Tekton marks a new chapter in Nissan’s 75-years of SUV excellence. With a bold design inspired by the legendary Patrol, Tekton brings together intuitive Google-powered tech, an elevated life-on-board experience, advanced safety systems and efficient performance for one of the world’s most dynamic segments. More than a new model, Tekton reflects our long-term vision, leveraging strategic partnerships to expand reach, building a stronger, more diverse line-up.

    287285221102K viewsView on X
  • Jun 17, 20262.6x their median

    New Kicks kicks off in Japan! 💫 The all-new Nissan Kicks makes its debut with impressive and eye-catching features: 💡 The latest 3rd-gen e-POWER hybrid system (1st model in Japan) 💡 e-4ORCE all-wheel control tech (1st time on a Kicks) 💡 New striking Resonance Blue color Learn more about our latest Kicks: https://t.co/AvIdBgFab5 #Nissan #Kicks #ePOWER #e4ORCE #ReNissan

    21633508.6K viewsView on X
  • Jul 16, 20262.3x their median

    Step inside your premium cabin experience ✨️ With styling cues inspired by a maglev train and a ride that elevates journeys, the all-new Nissan Elgrand is designed to be the preferred way to travel for both driver and passengers. https://t.co/n9Qqmhyw4k

    19523728.4K viewsView on X
  • May 22, 20262.2x their median

    G-day, NISMO ☀️ We’re bringing the thrill and precision of NISMO closer to fans in Australia with the announcement of one of the first performance centers outside Japan. With the aim to open in Victoria in the second half of 2026, owners and fans will have access to performance and heritage parts, restoration support, merch and expertise previously found in Japan’s Omori Factory, now within driving distance. Learn more about the announcement and our plans to expand in other markets: https://t.co/GZE1MOrSx9 #NISMO #Nissan #NMC #OmoriFactory #NissanAustralia

    18931426.3K viewsView on X
  • Jul 22, 20261.8x their median

    LEAF gets the NISMO treatment 🔥 The Nissan LEAF joins our NISMO lineup with a new tuned suspension and aero that makes it both exceptionally nimble and planted. Adding a new level of thrill to the day, the LEAF NISMO may inspire you to take the long way home. 🛣️ https://t.co/4wxT9yikCB

    14421328.5K viewsView on X
  • Aug 18, 20261.7x their median

    40 years and still as fresh as ever ✨ The first-gen Nissan Terrano, also known as the Pathfinder, was designed to merge the creature comforts of a passenger vehicle with true off-road capabilities of a 4WD recreational vehicle. Standout features include blistered fenders and an iconic window layout that gives the impression of roll bars.

    13617566.6K viewsView on X
  • Jul 14, 20261.6x their median

    30 years ago, we introduced a new kind of touring wagon: the Nissan Stagea 💫 With its name coined from adding “a” of “advanced” and “stage;” the Stagea was developed to be an “advanced stage” for enjoying a variety of lifestyles. The flowing lines and long roof emphasized the dedicated wagon body and sporty driving characteristics. The first-generation Stagea later saw the introduction of the Autech Version 260RS, a performance-driven version powered by an RB26DETT engine, the same equipped on the Skyline GT-R.

    122191316.0K viewsView on X
  • Aug 20, 20261.5x their median

    The all-new Nissan X-Trail / Rogue with e-POWER marks the next chapter in our electrification story. It offers drivers the thrill of swift acceleration at the pedal with a refined, electrified drive. The e-POWER system blends the efficiency of a hybrid with the convenience of an onboard gas engine that generates power for the battery. #Nissan #XTrail #Rogue #RogueHybridePOWER #ePOWER #ReNissan

    12027206.2K viewsView on X
  • Sep 9, 2026

    What’s fun, compact and buzzing with excitement? Find out September 23rd when we unveil the all-new Nissan PIXO for the Europe market! https://t.co/1LzAGb727J

    9928479.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nissan#ev#renissan#pixo#engineering

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 97 interactions against 199K followers, an engagement rate of 0.049%. Posts are seen about 5.2K times each, and 1.86% of those impressions turn into an interaction. That is about 2.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video, 86% are part of a thread and 14% link out. The account's strongest tracked post pulled 392 interactions, about 4.0x its own typical post. Recurring topics include #nissan, #ev, #renissan. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Nissan Motor's engagement rate on X?
Nissan Motor (@NissanMotor) has an engagement rate of 0.049%, based on the median interactions across 7 original posts from the last 30 days against 198,915 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.049%, Nissan Motor sits above the 25th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NissanMotor have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @NissanMotor post?
Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 0.43 posts per day across the measured window.

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