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Nintendo France engagement report

@NintendoFrance - 1.3M followers on X

Measured over 114 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.023%
of 1.3M followers
Per impression
0.872%
34K views on a typical post
Reach
2.65%
of its followers see a post
Typical post
295
interactions (median)
Saved
0.035%
12 bookmarks on a typical post
Posting rate
4.17/day
active 100% of days
Peak time
14:00 UTC
Wednesday

A typical post picks up 295 interactions against 1.3M followers, an engagement rate of 0.023%. Measured over 114 original posts, its engagement rate beats 48% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 34K times each, and 0.872% of those impressions turn into an interaction. That is about 2.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 114 posts sampled, 92% carry an image or video and 29% link out. The account's strongest tracked post pulled 8.2K interactions, about 28x its own typical post. Recurring topics include #nintendoswitch2, #fireemblem, #zelda.

Measured over 114 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #nintendoswitch2, #fireemblem, #zelda.

Compared with accounts its own size

Nintendo France's engagement rate beats 48% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.023%, Nintendo France sits above the 25th percentile of the 156,027 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 156,027 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,983 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video92% of posts+111%+108% to +115%34K
Outbound link29% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 183 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 8, 202628x their median

    Découvrez la nouvelle bande-annonce de The Legend of #Zelda: Ocarina of Time. L'aventure renaît le 5 novembre en exclusivité sur #NintendoSwitch2. https://t.co/ekEA59YPMU

    6.0K1.3K1797691.7M viewsView on X
  • Sep 4, 202624x their median

    Rendez-vous la semaine prochaine pour deux #NintendoDirect ! The Legend of #Zelda 40th Anniversary Direct : mardi 8 septembre à 16:00 (env. 30 min.) Nintendo Direct : mercredi 9 septembre à 16:00 (env. 45 min.) Rendez-vous ici : https://t.co/oWuvZwNLDL https://t.co/vMfMDUrEVW

    5.3K1.1K140495591K viewsView on X
  • Sep 8, 202620x their median

    L'aventure renaît à travers le temps. The Legend of #Zelda: Ocarina of Time fera son arrivée le 5 novembre en exclusivité sur #NintendoSwitch2. https://t.co/5vvmC0RlTq

    4.4K1.0K106243114K viewsView on X
  • Sep 8, 202616x their median

    Le premier tirage de la version physique de The Legend of #Zelda: #OcarinaOfTime sur Nintendo Switch 2 sera proposé dans un emballage métallisé texturé spécial, disponible jusqu'à épuisement des stocks. https://t.co/kJWDNs1oJT

    4.1K42011997211K viewsView on X
  • Sep 8, 202613x their median

    https://t.co/n0U9TEvHHE

    3.5K331242963K viewsView on X
  • Sep 11, 202613x their median

    🥹 https://t.co/sDHLyQFpZw

    3.5K3006465189K viewsView on X
  • Sep 16, 202613x their median

    Du 13 novembre au 4 janvier, les Galeries Lafayette Champs-Élysées s'illumineront aux couleurs de Super Mario pour offrir une expérience inédite aux visiteurs ! https://t.co/ZXXK3hFG70

    3.3K3683377153K viewsView on X
  • Sep 20, 202611x their median

    Bienvenue en Hyrule ! https://t.co/S3i0IJCKVa

    3.1K220271186K viewsView on X
  • Sep 10, 202611x their median

    Prenons un instant pour profiter de la vue... https://t.co/c7G3NkXRAv

    3.0K2335136143K viewsView on X
  • Sep 9, 20269.1x their median

    Le professeur Layton et Luke se retrouvent pour une nouvelle aventure riche en énigmes ! #ProfesseurLayton et le Nouveau Monde à vapeur fera son arrivée le 10 décembre sur #NintendoSwitch2 et Nintendo Switch. https://t.co/k4RMassBwP

    2.0K42843210115K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nintendoswitch2#fireemblem#zelda#nintendoswitchsportsresort#ocarinaoftime

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 295 interactions against 1.3M followers, an engagement rate of 0.023%. Measured over 114 original posts, its engagement rate beats 48% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 34K times each, and 0.872% of those impressions turn into an interaction. That is about 2.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 114 posts sampled, 92% carry an image or video and 29% link out. The account's strongest tracked post pulled 8.2K interactions, about 28x its own typical post. Recurring topics include #nintendoswitch2, #fireemblem, #zelda.

What is Nintendo France's engagement rate on X?
Nintendo France (@NintendoFrance) has an engagement rate of 0.023%, based on the median interactions across 114 original posts from the last 30 days against 1,279,338 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.023%, Nintendo France sits above the 25th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NintendoFrance have real engagement?
Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @NintendoFrance post?
Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 4.17 posts per day across the measured window.

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