Nintendo France engagement report
@NintendoFrance - 1.3M followers on X
Measured over 114 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 295 interactions against 1.3M followers, an engagement rate of 0.023%. Measured over 114 original posts, its engagement rate beats 48% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 34K times each, and 0.872% of those impressions turn into an interaction. That is about 2.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 114 posts sampled, 92% carry an image or video and 29% link out. The account's strongest tracked post pulled 8.2K interactions, about 28x its own typical post. Recurring topics include #nintendoswitch2, #fireemblem, #zelda.
Measured over 114 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #nintendoswitch2, #fireemblem, #zelda.
Compared with accounts its own size
Nintendo France's engagement rate beats 48% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.023%, Nintendo France sits above the 25th percentile of the 156,027 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 92% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 29% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 183 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 8, 202628x their median
Découvrez la nouvelle bande-annonce de The Legend of #Zelda: Ocarina of Time. L'aventure renaît le 5 novembre en exclusivité sur #NintendoSwitch2. https://t.co/ekEA59YPMU
- Sep 4, 202624x their median
Rendez-vous la semaine prochaine pour deux #NintendoDirect ! The Legend of #Zelda 40th Anniversary Direct : mardi 8 septembre à 16:00 (env. 30 min.) Nintendo Direct : mercredi 9 septembre à 16:00 (env. 45 min.) Rendez-vous ici : https://t.co/oWuvZwNLDL https://t.co/vMfMDUrEVW
- Sep 8, 202620x their median
L'aventure renaît à travers le temps. The Legend of #Zelda: Ocarina of Time fera son arrivée le 5 novembre en exclusivité sur #NintendoSwitch2. https://t.co/5vvmC0RlTq
- Sep 8, 202616x their median
Le premier tirage de la version physique de The Legend of #Zelda: #OcarinaOfTime sur Nintendo Switch 2 sera proposé dans un emballage métallisé texturé spécial, disponible jusqu'à épuisement des stocks. https://t.co/kJWDNs1oJT
- Sep 8, 202613x their median
https://t.co/n0U9TEvHHE
- Sep 11, 202613x their median
🥹 https://t.co/sDHLyQFpZw
- Sep 16, 202613x their median
Du 13 novembre au 4 janvier, les Galeries Lafayette Champs-Élysées s'illumineront aux couleurs de Super Mario pour offrir une expérience inédite aux visiteurs ! https://t.co/ZXXK3hFG70
- Sep 20, 202611x their median
Bienvenue en Hyrule ! https://t.co/S3i0IJCKVa
- Sep 10, 202611x their median
Prenons un instant pour profiter de la vue... https://t.co/c7G3NkXRAv
- Sep 9, 20269.1x their median
Le professeur Layton et Luke se retrouvent pour une nouvelle aventure riche en énigmes ! #ProfesseurLayton et le Nouveau Monde à vapeur fera son arrivée le 10 décembre sur #NintendoSwitch2 et Nintendo Switch. https://t.co/k4RMassBwP
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 295 interactions against 1.3M followers, an engagement rate of 0.023%. Measured over 114 original posts, its engagement rate beats 48% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 34K times each, and 0.872% of those impressions turn into an interaction. That is about 2.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 114 posts sampled, 92% carry an image or video and 29% link out. The account's strongest tracked post pulled 8.2K interactions, about 28x its own typical post. Recurring topics include #nintendoswitch2, #fireemblem, #zelda.
- What is Nintendo France's engagement rate on X?
- Nintendo France (@NintendoFrance) has an engagement rate of 0.023%, based on the median interactions across 114 original posts from the last 30 days against 1,279,338 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.023%, Nintendo France sits above the 25th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NintendoFrance have real engagement?
- Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NintendoFrance post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 4.17 posts per day across the measured window.