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任天堂株式会社 engagement report

@Nintendo - 5.7M followers on X

Measured over 48 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.035%
of 5.7M followers
Per impression
0.399%
507K views on a typical post
Reach
8.84%
of its followers see a post
Typical post
2.0K
interactions (median)
Saved
0.019%
96 bookmarks on a typical post
Posting rate
1.63/day
active 53% of days
Peak time
01:00 UTC
Friday

A typical post picks up 2.0K interactions against 5.7M followers, an engagement rate of 0.035%. Posts are seen about 507K times each, and 0.399% of those impressions turn into an interaction. That is about 8.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 48 posts sampled, 94% link out. The account's strongest tracked post pulled 370K interactions, about 183x its own typical post. Recurring topics include #ゼルダの伝説40周年, #nintendotoday, #switchsportsresort.

Measured over 48 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #ゼルダの伝説40周年, #nintendotoday, #switchsportsresort.

Where this sits in the catalog

At 0.035%, 任天堂株式会社 sits above the 25th percentile of the 204,424 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,424 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,888 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link94% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 94% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 115 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 9, 2026183x their median

    「妖怪ウォッチ2」をパワーアップさせたリメイク、『妖怪ウォッチ2 覇道』がNintendo Switch 2 で発売決定。 #NintendoDirectJP

    253K81K1.3K35K32M viewsView on X
  • Sep 4, 2026114x their median

    9月8日(火)23時より「ゼルダの伝説40周年 Direct 2026.9.8」(約30分)、9月9日(水)23時より「Nintendo Direct 2026.9.9」(約45分)を、2日連続で配信します。 #NintendoDirectJP #ゼルダの伝説40周年 https://t.co/Ub3gHTVM7F

    147K71K59313K28M viewsView on X
  • Sep 9, 202673x their median

    「Fit Boxing」シリーズに、『刀剣乱舞ONLINE』が登場。 『Fit Boxing 刀剣乱舞 -出陣!えくささいず本丸-』は、2027年1月15日(金)発売。 #NintendoDirectJP

    83K51K21514K20M viewsView on X
  • Sep 9, 202658x their median

    コピー能力で広がる世界を自由に駆けめぐる。 「星のカービィ」シリーズ最新作『星のカービィ ワールドビヨンド』は、2027年春発売。 #星のカービィワールドビヨンド #NintendoDirectJP

    71K41K3245.3K5.8M viewsView on X
  • Sep 9, 202644x their median

    絶望が、再起動(リブート)する。 『スーパーダンガンロンパ2×2』は、2027年1月14日(木)発売。 ※本ソフトの対象年齢は「15歳以上」相当です。 #NintendoDirectJP

    53K29K1156.4K6.4M viewsView on X
  • Sep 9, 202637x their median

    「かくれんぼ」しませんか? 『めっちゃカメレオン』は、このダイレクト終了後、配信開始。 #NintendoDirectJP

    55K16K1395.1K4.8M viewsView on X
  • Sep 8, 202635x their median

    Nintendo Switch 2 ソフト『ゼルダの伝説 時のオカリナ』は、11月5日(木)発売。 最新トレーラーを公開。 #時のオカリナ #NintendoDirectJP #ゼルダの伝説40周年

    44K24K2643.5K4.2M viewsView on X
  • Sep 9, 202634x their median

    宝貝を組み合わせ、ダンジョンに挑め。 漫画「封神演義」のその後を舞台にした『封神演義 逆命承天』は、2027年配信。 #NintendoDirectJP

    34K28K1976.0K6.4M viewsView on X
  • Sep 9, 202633x their median

    Nintendo Switch 2『ペルソナ4 リバイバル』は、2027年5月20日(木)発売。 シリーズ最新作『ペルソナ6』もNintendo Switch 2 で発売決定。 ※対象年齢「15歳以上」相当のソフトの紹介を含みます。 #NintendoDirectJP

    40K23K1283.3K2.6M viewsView on X
  • Sep 9, 202629x their median

    『遊☆戯☆王デュエルモンスターズGX タッグフォース3』がリメイクされて登場。 『遊戯王 TAG FORCE GX』は、2027年2月16日(火)発売。 このダイレクト終了後、予約受付を開始。 #NintendoDirectJP

    33K21K2554.4K11M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ゼルダの伝説40周年#nintendotoday#switchsportsresort#mymario#マイマリオ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.0K interactions against 5.7M followers, an engagement rate of 0.035%. Posts are seen about 507K times each, and 0.399% of those impressions turn into an interaction. That is about 8.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 48 posts sampled, 94% link out. The account's strongest tracked post pulled 370K interactions, about 183x its own typical post. Recurring topics include #ゼルダの伝説40周年, #nintendotoday, #switchsportsresort.

What is 任天堂株式会社's engagement rate on X?
任天堂株式会社 (@Nintendo) has an engagement rate of 0.035%, based on the median interactions across 48 original posts from the last 30 days against 5,737,478 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.035%, 任天堂株式会社 sits above the 25th percentile of the 204,424 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Nintendo have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Nintendo post?
Most posts go out around 01:00 UTC, and Friday is its busiest day, at roughly 1.63 posts per day across the measured window.

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