任天堂株式会社 engagement report
@Nintendo - 5.7M followers on X
Measured over 48 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 2.0K interactions against 5.7M followers, an engagement rate of 0.035%. Posts are seen about 507K times each, and 0.399% of those impressions turn into an interaction. That is about 8.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 48 posts sampled, 94% link out. The account's strongest tracked post pulled 370K interactions, about 183x its own typical post. Recurring topics include #ゼルダの伝説40周年, #nintendotoday, #switchsportsresort.
Measured over 48 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #ゼルダの伝説40周年, #nintendotoday, #switchsportsresort.
Where this sits in the catalog
At 0.035%, 任天堂株式会社 sits above the 25th percentile of the 204,424 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 94% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 94% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 115 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 9, 2026183x their median
「妖怪ウォッチ2」をパワーアップさせたリメイク、『妖怪ウォッチ2 覇道』がNintendo Switch 2 で発売決定。 #NintendoDirectJP
- Sep 4, 2026114x their median
9月8日(火)23時より「ゼルダの伝説40周年 Direct 2026.9.8」(約30分)、9月9日(水)23時より「Nintendo Direct 2026.9.9」(約45分)を、2日連続で配信します。 #NintendoDirectJP #ゼルダの伝説40周年 https://t.co/Ub3gHTVM7F
- Sep 9, 202673x their median
「Fit Boxing」シリーズに、『刀剣乱舞ONLINE』が登場。 『Fit Boxing 刀剣乱舞 -出陣!えくささいず本丸-』は、2027年1月15日(金)発売。 #NintendoDirectJP
- Sep 9, 202658x their median
コピー能力で広がる世界を自由に駆けめぐる。 「星のカービィ」シリーズ最新作『星のカービィ ワールドビヨンド』は、2027年春発売。 #星のカービィワールドビヨンド #NintendoDirectJP
- Sep 9, 202644x their median
絶望が、再起動(リブート)する。 『スーパーダンガンロンパ2×2』は、2027年1月14日(木)発売。 ※本ソフトの対象年齢は「15歳以上」相当です。 #NintendoDirectJP
- Sep 9, 202637x their median
「かくれんぼ」しませんか? 『めっちゃカメレオン』は、このダイレクト終了後、配信開始。 #NintendoDirectJP
- Sep 8, 202635x their median
Nintendo Switch 2 ソフト『ゼルダの伝説 時のオカリナ』は、11月5日(木)発売。 最新トレーラーを公開。 #時のオカリナ #NintendoDirectJP #ゼルダの伝説40周年
- Sep 9, 202634x their median
宝貝を組み合わせ、ダンジョンに挑め。 漫画「封神演義」のその後を舞台にした『封神演義 逆命承天』は、2027年配信。 #NintendoDirectJP
- Sep 9, 202633x their median
Nintendo Switch 2『ペルソナ4 リバイバル』は、2027年5月20日(木)発売。 シリーズ最新作『ペルソナ6』もNintendo Switch 2 で発売決定。 ※対象年齢「15歳以上」相当のソフトの紹介を含みます。 #NintendoDirectJP
- Sep 9, 202629x their median
『遊☆戯☆王デュエルモンスターズGX タッグフォース3』がリメイクされて登場。 『遊戯王 TAG FORCE GX』は、2027年2月16日(火)発売。 このダイレクト終了後、予約受付を開始。 #NintendoDirectJP
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2.0K interactions against 5.7M followers, an engagement rate of 0.035%. Posts are seen about 507K times each, and 0.399% of those impressions turn into an interaction. That is about 8.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 48 posts sampled, 94% link out. The account's strongest tracked post pulled 370K interactions, about 183x its own typical post. Recurring topics include #ゼルダの伝説40周年, #nintendotoday, #switchsportsresort.
- What is 任天堂株式会社's engagement rate on X?
- 任天堂株式会社 (@Nintendo) has an engagement rate of 0.035%, based on the median interactions across 48 original posts from the last 30 days against 5,737,478 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.035%, 任天堂株式会社 sits above the 25th percentile of the 204,424 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Nintendo have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Nintendo post?
- Most posts go out around 01:00 UTC, and Friday is its busiest day, at roughly 1.63 posts per day across the measured window.