Nilesh Shah engagement report
@NileshShah68 - 602K followers on X
Measured over 15 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
A typical post picks up 232 interactions against 602K followers, an engagement rate of 0.039%. Measured over 15 original posts, its engagement rate beats 55% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 1.17% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 15 posts sampled, 87% carry an image or video and 7% link out. The account's strongest tracked post pulled 4.3K interactions, about 19x its own typical post. Recurring topics include #bigmarketvoices, #nps.
Measured over 15 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #bigmarketvoices, #nps.
Compared with accounts its own size
Nilesh Shah's engagement rate beats 55% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 52% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.039%, Nilesh Shah sits above the 25th percentile of the 204,956 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 87% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 7% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 87% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 7% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 248 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 20, 202619x their median
Ticket Pricing at FIFA world Cup Football Final. 82500 spectators paid on an average more than Rs 9 lac per head to watch the Final. https://t.co/oZh0CXWoa3
- Jul 28, 20268.4x their median
I got two missed calls and a SMS to call courier with a 15 digit no *21*89698 49428# There was a call after some time to dial the number I checked in google to see what fraud this was This is the reply Dialing *21*8969849428# will immediately activate unconditional call forwarding from your phone line to the scammer's number. This is a well-known USSD-based call forwarding scam. Once activated, fraudsters will silently intercept all your incoming calls, allowing them to steal voice OTPs, hijack your WhatsApp or Telegram accounts, and compromise your bank details. If you or someone else accidentally dialed this code, open your phone's dialer right away and dial ##002# to completely deactivate all call forwarding services. You can also verify your line's current forwarding status at any time by dialing *#21#. Always be careful. Never dial such numbers .
- Sep 3, 20266.4x their median
How would have western media covered such news if India was taking such an action against a foreign company ? Are we slaves to other people?’: Kenyan President orders Tata Chemicals to halt operations Kenyan government will bring in two new ( Read Chinese added by me ) companies to take over the operations currently handled by Tata Chemicals. https://t.co/foQWTW2k2o '
- Sep 2, 20264.1x their median
Hopefully Moody and Poor Standards will notice and take corrective action 🇮🇳 Japanese Credit Rating Agency (JCRA) has upgraded India’s sovereign rating from BBB+ to A-, signalling stronger confidence in India’s economic fundamentals and creditworthiness.
- Sep 4, 20263.8x their median
Today Western Express Highway has come to a halt. Standing at the same spot for last half an hour.
- Oct 8, 20263.8x their median
Fantastic message by @dspmf Kudos @KalpenParekh https://t.co/ojdJ5Z5wJ5
- Sep 22, 20263.4x their median
In a round table today heard two statistics which reinforced how mind boggling is scale of work in India. Aayushman Bharat treats ~ 2 crore patients a year from cataract to cancer. That is treating more than the population of ~ 95 countries like Austria, Singapore , Switzerland, New Zealand etc ( individually not combined ) Akshay Patra feeds nutritious meal to 26 lakhs school going kids every day. Despite such large scale, they cover little above 2 % of school going kids.
- Oct 3, 20262.6x their median
India's electricity shortage grew ~ 5x in Sep 2026, from what it was in Aug 2026. With the deficit rainfall, the scenario is tough. https://t.co/3FiSa7T0Wk
- Aug 2, 20262.6x their median
What’s app forward @Amul_Coop This month, an Indian brand just made history. It became the FIRST FMCG company in India ever to cross ₹1 lakh crore in revenue. Not HUL. Not Nestlé. Not ITC. A farmers' cooperative from a small town in Gujarat. on April 5th 2026, GCMMF announced Amul crossed ₹1 lakh crore in brand turnover for FY26. A brand so woven into Indian life that before your morning chai simmers, Amul has already shown up. Butter on your toast. Milk in your cup. And somewhere on a highway billboard, a little blue-haired girl is already roasting today's headlines. It's 1946. Anand, Gujarat. Polson Dairy is the only milk buyer in town. And they know it. They pay farmers 20 paise per litre. Then sell it in Bombay for 80 paise. The farmers are doing all the work. The middleman is taking all the money. Classic exploitation. Classic colonial India. The farmers had enough. Led by Tribhuvandas Patel and backed by Sardar Vallabhbhai Patel, they did something radical. They went on a 15-day milk strike. No milk left Anand. Bombay's supply dried up. Polson panicked. Sardar Patel gave them one instruction: "Cut out the middleman. Sell directly." So they formed their own cooperative, the Kaira District Co-operative Milk Producers' Union. No VC funding. No pitch deck. Just 247 angry farmers, with nothing left to lose. A young dairy engineer played a central role throughout this entire movement. His name was Dr. Verghese Kurien. He had just returned from Michigan State University. He was sent to Anand on a government posting, but Tribhuvandas convinced him to stay and help grow the cooperative. That decision made by a 26-year-old in a small Gujarat town changed the future of the entire Indian dairy industry. Here's where it gets fascinating. The western dairy industry ran entirely on cow's milk. Buffalo milk was considered inferior too fatty, too difficult to process. Kurien thought differently. In 1955 he developed the world's first spray-dried skimmed milk powder from buffalo milk. The west said it couldn't be done. He did it anyway. By cracking buffalo milk processing, Kurien didn't just solve a local problem, he unlocked an entirely new global dairy technology. The patent? Owned by Indian farmers. Not a multinational. Not a government ministry. Farmers. 1955: Amul Butter hits shelves. It immediately undercuts every imported butter brand in the market. Creamy. Affordable. Indian. Within years it becomes the best-selling butter in the country, a position it has never given up. Not once. In 70 years. Then came the Amul Girl. 1966: An ad agency creates a round-faced, blue-haired cartoon girl to market Amul Butter. Her tagline: "Utterly Butterly Delicious." Nobody knew she would still be on billboards 60 years later, and become the sharpest, funniest political commentator in India. Here's what makes the Amul Girl legendary. She has commented on EVERY major event in Indian history since 1966. The Emergency. The 1983 World Cup. Babri Masjid. Demonetisation. COVID. The 2024 elections. She never misses. She never takes sides. She always makes you smile. 🎯 Fun fact: The Amul Girl holds the Guinness World Record for the longest-running outdoor ad campaign in history. 60 years. And still going. Amul was growing. But India continued to be a milk-deficient country. Dependent on imports. Struggling to feed its own people. Kurien looks at this problem and sees not a crisis, but the world's greatest business opportunity. 1970: Operation Flood launches. The world's largest dairy development programme. Kurien's plan? Take the Anand cooperative model and replicate it in every part of India. Village by village. District by district. State by state. It worked beyond anyone's imagination. By the 1990s, India had gone from milk-deficient to the world's largest milk producer. Surpassing the USA. Surpassing all of Europe.
- Jul 23, 20262.4x their median
How a pessimistic will look at the data : OMG, India’s debt has ballooned from Rs 139 lac crore in FY 22 to Rs 201 lac crore in FY 26. How a realistic will look at the data : India’s Debt to GDP Ratio has improved from 59.8 % in FY 23 to 58.2 % in FY 26. India’s fiscal deficit has reduced from 6.7 % in FY 23 to 4.4 % in FY 26 How an optimistic will look at the data : India in FY 26 is spending more on capital expenditure ( Rs 17.15 lac crore ) than fiscal deficit ( Rs 16.96 lac crore )
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 232 interactions against 602K followers, an engagement rate of 0.039%. Measured over 15 original posts, its engagement rate beats 55% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 1.17% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 15 posts sampled, 87% carry an image or video and 7% link out. The account's strongest tracked post pulled 4.3K interactions, about 19x its own typical post. Recurring topics include #bigmarketvoices, #nps.
- What is Nilesh Shah's engagement rate on X?
- Nilesh Shah (@NileshShah68) has an engagement rate of 0.039%, based on the median interactions across 15 original posts from the last 30 days against 601,669 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.039%, Nilesh Shah sits above the 25th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NileshShah68 have real engagement?
- Its engagement rate beats 55% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NileshShah68 post?
- Most posts go out around 01:00 UTC, and Thursday is its busiest day, at roughly 1.13 posts per day across the measured window.