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Nicky Jam engagement report

@NickyJamPR - 4.7M followers on X

Measured over 12 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.015%
of 4.7M followers
Per impression
1.45%
49K views on a typical post
Reach
1.05%
of its followers see a post
Typical post
719
interactions (median)
Saved
0.014%
7 bookmarks on a typical post
Posting rate
0.43/day
active 33% of days
Peak time
06:00 UTC
Thursday

A typical post picks up 719 interactions against 4.7M followers, an engagement rate of 0.015%. Measured over 12 original posts, its engagement rate beats 41% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 49K times each, and 1.45% of those impressions turn into an interaction. That is about 1.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 12 posts sampled, 42% carry an image or video, 8% are part of a thread and 25% link out. The account's strongest tracked post pulled 60K interactions, about 181x its own typical post.

Measured over 12 original posts from a 30-day window, last computed on October 7, 2026.

Compared with accounts its own size

Nicky Jam's engagement rate beats 41% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.015%, Nicky Jam sits above the 10th percentile of the 155,670 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.603%
p902.31%
p9983.4%
Engagement rate as a share of followers, across the 155,670 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,055 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.603%
90th percentile2.31%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video42% of posts+111%+108% to +115%34K
Outbound link25% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 42% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 95 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Feb 8, 2026181x their median

    ¡BAD BUNNY! hoy nos toca aplaudirte a ti, rompe como siempre, estamos contigo papi. @sanbenito

    55K2.7K1081.3K9.0M viewsView on X
  • Aug 10, 202626x their median

    Colombia acabo de ver lo que está pasando 🇨🇴 no tengo palabras. Mi corazón está con ustedes, con cada familia. Colombia siempre me ha dado amor y hoy me toca a mí devolvérselo. Fuerza hermanos, no están solos 🙏❤️ -Nick

    17K1.1K795167K viewsView on X
  • Sep 16, 202621x their median

    Ya entregamos primera casa. La reconstrucción de 🇨🇴 es con toda.

    14K1.0K31867227K viewsView on X
  • Jun 25, 202613x their median

    Estamos contigo Venezuela 🇻🇪

    8.7K72325224161K viewsView on X
  • Aug 13, 20269.4x their median

    Por y para Colombia🇨🇴 https://t.co/7V6LMqSdal

    5.9K64612286909K viewsView on X
  • Dec 14, 202519x their median

    Gracias por la energía de anoche Bogotá, y gracias a mi hermano Balvin🔥. ROMPIENDO SIEMPRE😎. Los amo💥 #nickyjam https://t.co/ory2BODzH9

    6.2K18859785K viewsView on X
  • Jun 18, 20266.3x their median

    Vamos arriba Colombia 🇨🇴😎⚽️

    4.4K17517257K viewsView on X
  • Aug 16, 20264.9x their median

    *Adopta Una Casa En Colombia* Vamos a Reconstruir Colombia El lunes 10 de agosto, un terremoto devastó el occidente de Colombia. Chocó, Caldas, Cauca, Risaralda, Quindio, Valle del Cauca y Nariño quedaron muy afectados. Miles de familias perdieron sus hogares. Infraestructura colapsada. Comunidades destruidas. Vamos a hacer todo por recuperar lo perdido. Read more and donate here. Forward this message to your contacts to help my campaign reach its goal! https://t.co/JSuyVH1AFW

    2.6K889421699K viewsView on X
  • Feb 8, 202610x their median

    Vengo de abajo, de noches largas y puertas cerradas. Caí, me levanté y entendí que el talento sin disciplina no vale nada. Hoy vivo lo que soñé porque nunca dejé de trabajar cuando nadie estaba mirando. Bendiciones para todos familia. https://t.co/1Fb5tGTgtU

    3.1K19260791.2M viewsView on X
  • Sep 18, 20264.2x their median

    Al final del día, el que da de corazón nunca se queda vacío, porque Dios no se queda con el trabajo de nadie.🙏

    2.7K329422392K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 719 interactions against 4.7M followers, an engagement rate of 0.015%. Measured over 12 original posts, its engagement rate beats 41% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 49K times each, and 1.45% of those impressions turn into an interaction. That is about 1.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 12 posts sampled, 42% carry an image or video, 8% are part of a thread and 25% link out. The account's strongest tracked post pulled 60K interactions, about 181x its own typical post.

What is Nicky Jam's engagement rate on X?
Nicky Jam (@NickyJamPR) has an engagement rate of 0.015%, based on the median interactions across 12 original posts from the last 30 days against 4,729,738 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.015%, Nicky Jam sits above the 10th percentile of the 155,670 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NickyJamPR have real engagement?
Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @NickyJamPR post?
Most posts go out around 06:00 UTC, and Thursday is its busiest day, at roughly 0.43 posts per day across the measured window.

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