Nicky Jam engagement report
@NickyJamPR - 4.7M followers on X
Measured over 12 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 719 interactions against 4.7M followers, an engagement rate of 0.015%. Measured over 12 original posts, its engagement rate beats 41% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 49K times each, and 1.45% of those impressions turn into an interaction. That is about 1.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 12 posts sampled, 42% carry an image or video, 8% are part of a thread and 25% link out. The account's strongest tracked post pulled 60K interactions, about 181x its own typical post.
Measured over 12 original posts from a 30-day window, last computed on October 7, 2026.
Compared with accounts its own size
Nicky Jam's engagement rate beats 41% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.015%, Nicky Jam sits above the 10th percentile of the 155,670 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.603% |
| 90th percentile | 2.31% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 42% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 25% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 42% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 95 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Feb 8, 2026181x their median
¡BAD BUNNY! hoy nos toca aplaudirte a ti, rompe como siempre, estamos contigo papi. @sanbenito
- Aug 10, 202626x their median
Colombia acabo de ver lo que está pasando 🇨🇴 no tengo palabras. Mi corazón está con ustedes, con cada familia. Colombia siempre me ha dado amor y hoy me toca a mí devolvérselo. Fuerza hermanos, no están solos 🙏❤️ -Nick
- Sep 16, 202621x their median
Ya entregamos primera casa. La reconstrucción de 🇨🇴 es con toda.
- Jun 25, 202613x their median
Estamos contigo Venezuela 🇻🇪
- Aug 13, 20269.4x their median
Por y para Colombia🇨🇴 https://t.co/7V6LMqSdal
- Dec 14, 202519x their median
Gracias por la energía de anoche Bogotá, y gracias a mi hermano Balvin🔥. ROMPIENDO SIEMPRE😎. Los amo💥 #nickyjam https://t.co/ory2BODzH9
- Jun 18, 20266.3x their median
Vamos arriba Colombia 🇨🇴😎⚽️
- Aug 16, 20264.9x their median
*Adopta Una Casa En Colombia* Vamos a Reconstruir Colombia El lunes 10 de agosto, un terremoto devastó el occidente de Colombia. Chocó, Caldas, Cauca, Risaralda, Quindio, Valle del Cauca y Nariño quedaron muy afectados. Miles de familias perdieron sus hogares. Infraestructura colapsada. Comunidades destruidas. Vamos a hacer todo por recuperar lo perdido. Read more and donate here. Forward this message to your contacts to help my campaign reach its goal! https://t.co/JSuyVH1AFW
- Feb 8, 202610x their median
Vengo de abajo, de noches largas y puertas cerradas. Caí, me levanté y entendí que el talento sin disciplina no vale nada. Hoy vivo lo que soñé porque nunca dejé de trabajar cuando nadie estaba mirando. Bendiciones para todos familia. https://t.co/1Fb5tGTgtU
- Sep 18, 20264.2x their median
Al final del día, el que da de corazón nunca se queda vacío, porque Dios no se queda con el trabajo de nadie.🙏
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 719 interactions against 4.7M followers, an engagement rate of 0.015%. Measured over 12 original posts, its engagement rate beats 41% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 49K times each, and 1.45% of those impressions turn into an interaction. That is about 1.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 12 posts sampled, 42% carry an image or video, 8% are part of a thread and 25% link out. The account's strongest tracked post pulled 60K interactions, about 181x its own typical post.
- What is Nicky Jam's engagement rate on X?
- Nicky Jam (@NickyJamPR) has an engagement rate of 0.015%, based on the median interactions across 12 original posts from the last 30 days against 4,729,738 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.015%, Nicky Jam sits above the 10th percentile of the 155,670 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NickyJamPR have real engagement?
- Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NickyJamPR post?
- Most posts go out around 06:00 UTC, and Thursday is its busiest day, at roughly 0.43 posts per day across the measured window.