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Nickelback engagement report

@Nickelback - 628K followers on X

Measured over 11 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Middle of its size range
Per follower
0.078%
of 628K followers
Per impression
2.26%
22K views on a typical post
Reach
3.45%
of its followers see a post
Typical post
489
interactions (median)
Saved
0.06%
13 bookmarks on a typical post
Posting rate
0.37/day
active 33% of days
Peak time
18:00 UTC
Friday

A typical post picks up 489 interactions against 628K followers, an engagement rate of 0.078%. Measured over 11 original posts, its engagement rate beats 66% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 2.26% of those impressions turn into an interaction. That is about 3.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video and 55% link out. The account's strongest tracked post pulled 2.4K interactions, about 5.0x its own typical post.

Measured over 11 original posts from a 30-day window, last computed on August 26, 2026.

Compared with accounts its own size

Nickelback's engagement rate beats 66% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 74% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.078%, Nickelback sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 20265.0x their median

    An incredible songwriter, an unbelievable entertainer, and just a genuinely good human being. There will only ever be one Dolly Parton, and we were lucky to have her. Rest easy, Dolly. https://t.co/rbVjwNZGna

    2.2K18611111K viewsView on X
  • Jul 14, 20262.7x their median

    Everything Under The Sun. October 30, 2026. https://t.co/1BKfzFv1II

    1.0K223435037K viewsView on X
  • Jul 14, 20262.1x their median

    This cage is wide open. Watch our “Rattle The Cage” music video, out now on @YouTube. Pre-save/order our new album, ‘Everything Under The Sun,’ available October 30. https://t.co/5AZXC9jqhU https://t.co/glLs5qYMv3

    808168462339K viewsView on X
  • May 16, 20261.9x their median

    30 years ago we released this album and we’ve never looked back. https://t.co/A6DWf2P9bL

    772108231023K viewsView on X
  • Jul 1, 20261.8x their median

    Wishing everyone a Happy Canada Day, from coast to coast to coast! 🇨🇦 https://t.co/uQquZgfmNS

    77110723116K viewsView on X
  • Apr 21, 20261.6x their median

    Thank you @WWE for making “Bones For The Crows” an official theme song of Wrestlemania 42! https://t.co/YECZIexZHW

    63014816277K viewsView on X
  • Jul 14, 20261.6x their median

    Are you ready to “Rattle The Cage”? ⛓️ New album ‘Everything Under The Sun’ out everywhere October 30, listen to the new song “Rattle The Cage” NOW!! https://t.co/NeUJWiS7vb https://t.co/VUGGu57Pex

    540194261530K viewsView on X
  • Jul 13, 2026

    Tomorrow, the cage finally opens. ⛓️‍💥 https://t.co/4W9h4KTVWr https://t.co/O7Th4nGNly

    61184211729K viewsView on X
  • May 14, 2026

    Just actin' like we're animals. 🐯 #TBT https://t.co/aYEllsMo5F

    56210414616K viewsView on X
  • May 28, 2026

    Just know that making you cry is never our intention. https://t.co/9jSePDc31s

    55398161016K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 489 interactions against 628K followers, an engagement rate of 0.078%. Measured over 11 original posts, its engagement rate beats 66% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 2.26% of those impressions turn into an interaction. That is about 3.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video and 55% link out. The account's strongest tracked post pulled 2.4K interactions, about 5.0x its own typical post.

What is Nickelback's engagement rate on X?
Nickelback (@Nickelback) has an engagement rate of 0.078%, based on the median interactions across 11 original posts from the last 30 days against 627,824 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.078%, Nickelback sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Nickelback have real engagement?
Its engagement rate beats 66% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Nickelback post?
Most posts go out around 18:00 UTC, and Friday is its busiest day, at roughly 0.37 posts per day across the measured window.

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