Nicholas Kristof engagement report
@NickKristof - 1.8M followers on X
Measured over 89 original posts from a 30-day window, last computed on October 26, 2026.
Engagement
A typical post picks up 419 interactions against 1.8M followers, an engagement rate of 0.023%. Measured over 89 original posts, its engagement rate beats 46% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 59K times each, and 0.706% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 89 posts sampled, 31% carry an image or video and 60% link out. The account's strongest tracked post pulled 116K interactions, about 277x its own typical post. Recurring topics include #iran, #rohingya, #arakanarmy.
Measured over 89 original posts from a 30-day window, last computed on October 26, 2026. Recurring tags: #iran, #rohingya, #arakanarmy.
Compared with accounts its own size
Nicholas Kristof's engagement rate beats 46% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 38% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.023%, Nicholas Kristof sits above the 10th percentile of the 204,583 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 31% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 60% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 31% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 60% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 431 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 5, 2026277x their median
To those who say "it's her choice" I used to say the same thing about my own Hijab. I was covered head to toe. Even on the beach. Even with my male relatives. And when people challenged me, I said: this is my choice. You know why? Because the other option was burning in hell, hung by my hair for eternity. That's what they taught me since childhood. Yes, let me repeat it for you to just understand about our version of “freedom of choice.” I grew up in an Islamist culture that gave me two options. Cover yourself and go to heaven. Or don't cover, and be hanged by your hair and burned in hell. Like when someone puts a gun to your head and says "you can go left or right", technically, yes, that's a choice. I picked heaven. I called it freedom. And I believed it, because that's what happens when fear is all you've ever known. And if you think I shouldn't be telling you my story, I don't care. I really, genuinely, from the bottom of my heart, don't care. The women still living under that "choice"? I care about them. #LetUsTalk
- Aug 13, 2026137x their median
The White House normally gets $2.5 million a year for maintenance. Trump’s team has allocated $875 million. That’s 350 years’ worth of the usual budget spent by a single administration.
- Oct 20, 202653x their median
BREAKING: Stephen Miller and Jared Kushner are reportedly blaming each other for the GOP's midterm meltdown, with Miller calling the Iran War "Jared's folly," and Kushner pointing out that Republicans were gaining Hispanic voters until Miller turned ICE into a "US Gestapo."
- Sep 18, 202645x their median
Madeleine Dean: "How many people were killed simply trying to reach food distribution sites in Gaza?" Rubio: "Well, since Hamas killed them, you should ask about their role." Dean: "Israeli soldiers shot some of them. Propaganda won't work on me." https://t.co/LVJPCY4Tqs
- Sep 30, 202637x their median
Tonight, 47 Senators supported my resolution to get accountability for the 9 Americans killed on the West Bank & for Palestinians who face injustices daily. That's more support than we've ever had in this fight. Republicans blocked us, but we won't stop until we get justice.
- Oct 19, 202636x their median
Imagine if in 1943 FDR had decided that the US would stop helping Britain and instead would side with the Third Reich. That's a bit like what President Trump is now doing by cozying up to Russia as it tries to destroy Ukraine. Utterly shameful. A humiliating moment for the US.
- Aug 18, 202627x their median
Last week I posted a new paper with Patrick Norrick: “Terra Incognita: The Economics of a Shrinking World.” We chose the title deliberately. No society in history has experienced the fertility levels now seen in South Korea, China, Thailand, Colombia, Chile, and many other countries. Our knowledge of the causes (and of the economic consequences) remains far more limited than most public discussion acknowledges. Much of what we write is, at best, educated conjecture. The paper also struggles against a space limit. We wrote 20,000 words, far from the 250,000 or so we would need to address some issues in more detail (if I had the time and resources to hide away for a year, I could do that, but not now). That means some ideas are only sketched. Nonetheless, we emphasize several important points. First, fertility has fallen very fast everywhere: rich and poor countries, east and west, north and south, conservative and liberal societies, religious and non-religious societies (with the exception of the Jewish population of Israel; fertility has also collapsed among the Muslim population within the pre-1967 borders), you name it. Even in sub-Saharan Africa we see fast and unprecedented drops in fertility (alas, from a high initial level). Second, and this is really interesting, the fertility collapse has been concentrated in poor and lower-middle-income countries much more than in rich countries. By now, income per capita and fertility are positively correlated within OECD countries. We conjecture this will hold globally in a few decades. Third, and related to the second point, the fertility collapse has been concentrated among poor and lower-middle-income women within countries. In countries such as the U.S., the rich and highly educated now have more children than the poor and less educated. Fourth, we document why we do not understand the data from the U.N. World Population Prospects. See, for example, Tables A.1 and A.2. Fifth, we explain why some proposed mechanisms struggle when confronted with the data. A more subtle point is at work here. Many commentators do not seem to understand the difference between proximate causes and ultimate causes. Yes, births might have gone down because fewer women are in long-run relationships. That is the proximate cause. But you need to explain why fewer women are in long-run relationships (the ultimate cause), and saying that they spend more years in school, to take one example, does not get us very far. Why do they spend more years in school? Once you start down the whole chain of reasoning, things become much harder than they seem. The paper can be found here: https://t.co/VrCHr0lBPa Comments always welcome!
- Aug 18, 202625x their median
IDF marks Palestinian detainees with numbers as it expands northern West Bank operations. MK Ahmad Tibi wrote, 'An image reminiscent of dark periods, and one that should shock everyone' https://t.co/RIxx4uMlwr
- Oct 16, 202621x their median
Kaylub Giamanco was driving home from lunch when he heard gunshots and saw a gunman entering the Oregon elementary school his two young daughters attend. The carpenter ran into the school and killed the teenage suspect. https://t.co/DWwIwNIACN
- Aug 25, 202621x their median
BREAKING: Trump administration says it might demolish the Kennedy Center if court blocks renovations. https://t.co/OiYBRSEavf
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 419 interactions against 1.8M followers, an engagement rate of 0.023%. Measured over 89 original posts, its engagement rate beats 46% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 59K times each, and 0.706% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 89 posts sampled, 31% carry an image or video and 60% link out. The account's strongest tracked post pulled 116K interactions, about 277x its own typical post. Recurring topics include #iran, #rohingya, #arakanarmy.
- What is Nicholas Kristof's engagement rate on X?
- Nicholas Kristof (@NickKristof) has an engagement rate of 0.023%, based on the median interactions across 89 original posts from the last 30 days against 1,796,846 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.023%, Nicholas Kristof sits above the 10th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NickKristof have real engagement?
- Its engagement rate beats 46% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NickKristof post?
- Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 10.13 posts per day across the measured window.