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Nice-Matin engagement report

@Nice_Matin - 267K followers on X

Measured over 80 original posts from a 30-day window, last computed on September 23, 2026.

Engagement

Bottom 10% for its size
Per follower
0.002%
of 267K followers
Per impression
0.192%
2.6K views on a typical post
Reach
0.97%
of its followers see a post
Typical post
5
interactions (median)
Saved
0.019%
0 bookmarks on a typical post
Posting rate
2.67/day
active 17% of days
Peak time
09:00 UTC
Monday

A typical post picks up 5 interactions against 267K followers, an engagement rate of 0.002%. Measured over 80 original posts, its engagement rate beats 9% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.192% of those impressions turn into an interaction. That is about 0.974% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 80 posts sampled, 49% carry an image or video and 95% link out. The account's strongest tracked post pulled 43 interactions, about 8.6x its own typical post.

Measured over 80 original posts from a 30-day window, last computed on September 23, 2026.

Compared with accounts its own size

Nice-Matin's engagement rate beats 9% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 11% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Nice-Matin sits below the 10th percentile of the 201,787 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.142%
p750.672%
p902.54%
p9982.4%
Engagement rate as a share of followers, across the 201,787 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,901 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.672%
90th percentile2.54%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video49% of posts+111%+108% to +115%34K
Outbound link95% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 49% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 163 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 6, 20268.6x their median

    Roger Ricort, le directeur sportif de l’OGC Nice, avait malheureusement tout anticipé (blessure d’Antoine Mendy) lors de sa venue sur notre plateau de Gym Tonic jeudi… https://t.co/uMg68yrb2H

    3444113K viewsView on X
  • Sep 7, 20266.6x their median

    « Je n’ai pas le corps maigrichon et mou des autres politiques » : Louis Sarkozy revendique ses muscles après une caricature parue dans Nice-Matin 👉https://t.co/kCwovCOUIs https://t.co/pKtST222FG

    1331526.8K viewsView on X
  • Sep 7, 20266.4x their median

    À Nice, la gratuité des transports pour les plus de 65 ans sans conditions de ressources : une mesure, à près de 6 millions d’euros, socialement juste ? https://t.co/kdkLnSCXLd

    174927.6K viewsView on X
  • Sep 22, 20266.0x their median

    « La plus belle approche que j’aie jamais effectuée » : un pilote filme l’atterrissage à l’aéroport de Nice, les images valent le détour https://t.co/wjipB7AGgI

    255006.8K viewsView on X
  • Sep 6, 20264.6x their median

    L’avion du président de la Corée du Sud s’est posé à l’aéroport Nice Côte d’Azur ce dimanche pour le Sommet Lumière https://t.co/ShtLv9nmdn

    203005.1K viewsView on X
  • Sep 23, 20264.4x their median

    EXCLUSIF - Frais de représentation, Festin nissart, chauffeurs… Christian Estrosi se défend et contre-attaque face aux accusations 👉https://t.co/KZaL5fMTeR https://t.co/aNh8vcz3vv

    75913.9K viewsView on X
  • Sep 7, 20264.4x their median

    EN IMAGES. Les sauveteurs du Cros de Cagnes à la manœuvre pour sortir un yacht monégasque échoué tout près de l’aéroport de Nice 👉https://t.co/FdW90nXAFs https://t.co/byDS20H6Yy

    162225.5K viewsView on X
  • Sep 7, 20263.8x their median

    Manque d’effectifs, été sous haute tension… Pourquoi les sapeurs-pompiers des Alpes-Maritimes vont se mobiliser dès le 8 septembre https://t.co/8eNJWKJeeT

    124213.2K viewsView on X
  • Sep 22, 20263.6x their median

    Après des années de projets avortés, la plus ancienne chapelle de Menton est sur le point d’être réhabilitée https://t.co/k0uKSJSJSi

    151202.4K viewsView on X
  • Sep 7, 20263.2x their median

    Une voiture fait une sortie de route et tombe dans une piscine près de Nice https://t.co/5KFFj2xD2A

    1131111K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 5 interactions against 267K followers, an engagement rate of 0.002%. Measured over 80 original posts, its engagement rate beats 9% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.192% of those impressions turn into an interaction. That is about 0.974% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 80 posts sampled, 49% carry an image or video and 95% link out. The account's strongest tracked post pulled 43 interactions, about 8.6x its own typical post.

What is Nice-Matin's engagement rate on X?
Nice-Matin (@Nice_Matin) has an engagement rate of 0.002%, based on the median interactions across 80 original posts from the last 30 days against 267,439 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Nice-Matin sits below the 10th percentile of the 201,787 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Nice_Matin have real engagement?
Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Nice_Matin post?
Most posts go out around 09:00 UTC, and Monday is its busiest day, at roughly 2.67 posts per day across the measured window.

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