The New Yorker engagement report
@NewYorker - 8.4M followers on X
Measured over 365 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 41 interactions against 8.4M followers, an engagement rate of 0.001%. Measured over 365 original posts, its engagement rate beats 13% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 29K times each, and 0.141% of those impressions turn into an interaction. That is about 0.346% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.2 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 365 posts sampled, 28% carry an image or video and 96% link out. The account's strongest tracked post pulled 6.4K interactions, about 157x its own typical post.
Measured over 365 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
The New Yorker's engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, The New Yorker sits below the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 28, 2026157x their median
An early look at next week’s cover, “Pure Gold,” by Nicole Rifkin. https://t.co/n3hFTJ0wBZ https://t.co/u0afoLzCM4
- Aug 21, 2026144x their median
Today’s Daily Cartoon, by Ellis Rosen. https://t.co/2z8wpkSjsj
- Aug 15, 2026102x their median
The Chilean Patagonia, often called the End of the World, has a post-apocalyptic quality. But a few people do live on the land, in isolated cabins, often going weeks, and sometimes months, without seeing one another, or anyone else. Known as puesteros, they are solitary men employed by landowners to look after ranches and livestock. See more photos of the lonely men at the end of the world : https://t.co/41XkmYlzVp
- Aug 27, 202690x their median
Dolly Parton grew up steeped in Scripture and hymns with a congregation as her first audience. The bathed-in-the-blood granddaughter of a Pentecostal preacher who “preached so plain a child could understand” did not particularly like going to church. She called herself a Jezebel, yet woke up every morning at 3 A.M. to pray and, often, ask God two questions: “How can you use me?” and “What can I do today?” “Unlike most of us who ask questions like that, it seems like she really heeded the answer,” Casey Cep writes. Read more about Dolly’s outlaw Christianity: https://t.co/htfcoAPEOH
- Aug 26, 202680x their median
Tim Curry was a twentysomething stage actor in London when, in the seedy, sex-drenched 1970s, he auditioned for a new musical spoof of B movies called “The Rocky Horror Show.” It became a sensation. But Curry’s career encompassed much more than “Rocky Horror”: a particularly delectable villain, he played Little Orphan Annie’s abductor (“Annie”), Long John Silver (“Muppet Treasure Island”), the Lord of Darkness (“Legend”), and the world’s scariest clown (“It”). He appeared in comedies as a mystery-solving butler (“Clue”), a harried concierge (“Home Alone 2: Lost in New York”), and King Arthur (“Spamalot”), and he had a feral, if short-lived, rock career. Revisit a 2025 interview with the actor, who died today, at age 80: https://t.co/2KgmqmNfIL
- Aug 27, 202661x their median
The idea that Canada could join the E.U. used to be a fringe topic of conversation. Donald Trump’s trade war with the country has pushed it into the mainstream. https://t.co/wZzEDKwu6Z
- Aug 25, 202648x their median
Dolly Parton, who died today, at age 80, was beloved across America and beyond. “A word like ‘crossover’ scarcely encompasses a singer admired by Vanna White (who says Parton is her role model because she ‘hasn’t been affected by show business’), Björk (who has called Parton’s twanged crystal timbre ‘immaculate’), and Nicki Minaj (who nods Parton’s way in a guest verse on Drake’s ‘Make Me Proud’),” Lauren Michele Jackson wrote, in 2020. “A Dolly Parton concert is like a local census, bringing together peoples across lines of race, gender, sexuality, and, miraculously, political affiliation.” Revisit her reflections on the country-music legend: https://t.co/mDKjiydu4M
- Aug 29, 202640x their median
At only 21, the tennis phenom Alex Eala is likely already the best-ever player from Southeast Asia. Now she is seeking her first Grand Slam title at this summer’s U.S. Open. https://t.co/1TvAaGlmJu
- Aug 18, 202630x their median
Today's Daily Cartoon, by Jon Adams. https://t.co/5LZMjjT4SD
- Aug 17, 202627x their median
Mahmoud Khalil protested Israel as a student at Columbia. Now he’s on the verge of being kicked out of the country. https://t.co/v74WlHwU6F
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 41 interactions against 8.4M followers, an engagement rate of 0.001%. Measured over 365 original posts, its engagement rate beats 13% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 29K times each, and 0.141% of those impressions turn into an interaction. That is about 0.346% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.2 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 365 posts sampled, 28% carry an image or video and 96% link out. The account's strongest tracked post pulled 6.4K interactions, about 157x its own typical post.
- What is The New Yorker's engagement rate on X?
- The New Yorker (@NewYorker) has an engagement rate of 0.001%, based on the median interactions across 365 original posts from the last 30 days against 8,417,553 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, The New Yorker sits below the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NewYorker have real engagement?
- Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NewYorker post?
- Most posts go out around 20:00 UTC, and Monday is its busiest day, at roughly 12.17 posts per day across the measured window.