The New Yorker engagement report
@NewYorker - 8.5M followers on X
Measured over 765 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 29 interactions against 8.5M followers, an engagement rate of 0%. Measured over 765 original posts, its engagement rate beats 5% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 20K times each, and 0.145% of those impressions turn into an interaction. That is about 0.236% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 25.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 765 posts sampled, 30% carry an image or video and 95% link out. The account's strongest tracked post pulled 15K interactions, about 517x its own typical post. Recurring topics include #newyorkerradio, #metoo, #newyorkerradiohour.
Measured over 765 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #newyorkerradio, #metoo, #newyorkerradiohour.
Compared with accounts its own size
The New Yorker's engagement rate beats 5% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 10% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, The New Yorker sits below the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 30% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 95% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 30% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 287 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 8, 2026517x their median
A poem by Anne Carson, who was awarded the 2026 Nobel Prize in Literature. Read it in full: https://t.co/rtwdOUgu5e https://t.co/ak4Gmm1dlO
- Sep 1, 2026336x their median
A poem by Wendell Berry, who died yesterday at age 92. https://t.co/cAjR4iTs7u https://t.co/Hn58RPYtfu
- Oct 8, 2026285x their median
The newly minted Nobel Prize winner Anne Carson shared a book recommendation and some timeless writing advice at the 2024 National Book Awards. https://t.co/0nltfIVG2g
- Oct 14, 2026248x their median
The Modi government has removed more than a hundred million people from voter rolls and is cracking down on a vigorous protest movement. https://t.co/ncQ1UyVX79
- Aug 28, 2026227x their median
An early look at next week’s cover, “Pure Gold,” by Nicole Rifkin. https://t.co/n3hFTJ0wBZ https://t.co/u0afoLzCM4
- Oct 16, 2026224x their median
“At a time when Donald Trump’s party is struggling to hold both houses of Congress and his own approval ratings are cratering to historic lows, the President has been campaigning hard all week against . . . Volodymyr Zelensky,” Susan B. Glasser writes. “Yes, Trump’s October preëlection surprise is that he’s finally decided to begin openly helping Vladimir Putin in Russia’s war of conquest against Ukraine.” “Trump has pivoted to Putin so many times before that it should hardly astonish anyone that he did it again,” Glasser continues. “But these crises that Trump provokes with such regularity always manage to reveal something new, and this one has been no exception, showing a President so politically cornered by the consequences of his war in the Middle East that he turned to Putin to help him out with less than three weeks to go before the midterm elections.” Read her latest column: https://t.co/3Y9r03Q5Gv
- Aug 21, 2026204x their median
Today’s Daily Cartoon, by Ellis Rosen. https://t.co/2z8wpkSjsj
- Oct 4, 2026171x their median
A cartoon by Rose Anne Prevec. https://t.co/hEjV0FNWPR
- Oct 5, 2026154x their median
If California’s “billionaire tax” passes, it will amount to the first time that a government in the U.S. has successfully taxed the assets, rather than the income, of extremely rich people as a class. https://t.co/mtMLp4ar1R
- Sep 9, 2026148x their median
Benjamin Netanyahu ignored an “explicit warning” in the lead-up to October 7th, according to the Israeli newspaper Haaretz. Sheikh Mohamed bin Zayed, the President of the United Arab Emirates, called Netanyahu a week and a half before the attacks with a specific warning, the journalists Shlomi Eldar and Ruth Yuval report. They write that bin Zayed cautioned that Yahya Sinwar, Hamas’s leader in Gaza, was “preparing a major event” in the near future. Sinwar was quoted in the article as telling an official from the rival Fatah faction that he was planning a “zilzal”—an “earthquake.” Netanyahu seemed untroubled, a close adviser to the Emirati ruler told the journalists. He didn’t update the heads of Israel’s security establishment about the conversation. Instead, he assured bin Zayed that Israel was “prepared for any scenario.” “Newsbreaks in Haaretz, a liberal paper with strong investigative reporting, are often met with silence by much of the country, or brushed off as leftist propaganda by Netanyahu and his mouthpieces in the media,” Ruth Margalit writes. “This story seemed to land differently.” Read about the Israeli public’s response to the report and what it could mean for the upcoming elections: https://t.co/HyyoOuAkxp
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 29 interactions against 8.5M followers, an engagement rate of 0%. Measured over 765 original posts, its engagement rate beats 5% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 20K times each, and 0.145% of those impressions turn into an interaction. That is about 0.236% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 25.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 765 posts sampled, 30% carry an image or video and 95% link out. The account's strongest tracked post pulled 15K interactions, about 517x its own typical post. Recurring topics include #newyorkerradio, #metoo, #newyorkerradiohour.
- What is The New Yorker's engagement rate on X?
- The New Yorker (@NewYorker) has an engagement rate of 0%, based on the median interactions across 765 original posts from the last 30 days against 8,457,513 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, The New Yorker sits below the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NewYorker have real engagement?
- Its engagement rate beats 5% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NewYorker post?
- Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 25.57 posts per day across the measured window.