The New Times (Rwanda) engagement report
@NewTimesRwanda - 586K followers on X
Measured over 93 original posts from a 30-day window, last computed on October 10, 2026.
Engagement
A typical post picks up 11 interactions against 586K followers, an engagement rate of 0.002%. Measured over 93 original posts, its engagement rate beats 16% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.335% of those impressions turn into an interaction. That is about 0.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 93 posts sampled, 49% carry an image or video and 86% link out. The account's strongest tracked post pulled 239 interactions, about 22x its own typical post. Recurring topics include #rwanda, #rwandan, #transfernews.
Measured over 93 original posts from a 30-day window, last computed on October 10, 2026. Recurring tags: #rwanda, #rwandan, #transfernews.
Compared with accounts its own size
The New Times (Rwanda)'s engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, The New Times (Rwanda) sits below the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 49% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 86% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 49% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 86% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 827 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 14, 202622x their median
PHOTOS: New designs show how Ruhengeri Referral Hospital will look after its rehabilitation and expansion. • The project is expected to transform the 87-year-old facility into a modern healthcare centre serving a growing population in Northern Rwanda. • The €100 million (about Rwf171 billion) project is also expected to increase the hospital’s capacity from 320 to 550 beds, with Rwf17.79 billion allocated to the project in the 2026/27 fiscal year. • The upgraded hospital will include 36 ICU beds, eight operating rooms, a 220-bed maternity unit with 40 incubators, and a modern radiology platform. • It will also feature advanced diagnostic equipment, including an MRI and a 64-slice CT scanner. • The facility currently handles more than 6,000 births annually and is expected to serve a population projected to reach three million by 2040. • Some hospital services will be temporarily relocated to nearby government buildings while rehabilitation works are underway. See more: https://t.co/03FZb2aN32
- Sep 15, 202618x their median
US investors are set to invest Rwf33 billion in VINMUSA Vineyard Estate, an integrated vineyard, winery, and hospitality project spanning Musanze, Burera, and Nyabihu districts near Volcanoes National Park. • The estate will cover about 22 hectares of vineyards and include a winery, nine luxury guest retreats, three suites, a Welcome Centre and Tasting Gallery, and an Experience Pavilion in Kinigi. • At full development, VINMUSA expects to produce about 90,000 bottles of wine annually, with the first harvest expected about three years after planting. • The project is testing different elevations, volcanic soils, and microclimates across three sites in Kinigi, Lake Burera, and Mount Karisimbi to develop wines with a distinct Rwandan character. • The Mount Karisimbi vineyard, planned at about 2,700 metres above sea level, is expected to become Africa’s highest-elevation fine-wine vineyard. • The first phase, estimated at Rwf14.7 billion, will focus on the Kinigi site, including three guest retreats, a winery, Welcome Centre, Tasting Gallery, and Experience Pavilion. • More than Rwf1.6 billion has already been invested in land acquisition, vineyard preparation, planting, technical development, architecture, and engineering. • More than 30 local vineyard workers have so far been employed, with the project expected to create permanent and seasonal jobs across viticulture, winemaking, hospitality, tourism, and estate operations. • The project is also working with youth and women’s agricultural cooperatives and exploring partnerships for viticulture training. Read more: https://t.co/6AxjAyTaFU
- Aug 25, 202617x their median
WATCH: President #Kagame, alongside other high-level officials, arrive at the Kigali Convention Centre to join more than 2,500 participants at the inaugural Africa Mindset Reset Forum. The two-day forum is being held under the theme “From Pan-Africanism to Meta-Africanism.” https://t.co/1Z2kwst7gb
- Sep 2, 202616x their median
PHOTOS: President #Kagame has joined a meeting of the Rwanda Development Board (RDB) Board of Directors, where priorities around private sector-led growth, investment, exports, tourism and Rwanda’s competitiveness were discussed. According to Village Urugwiro, the President stressed the importance of delivery, accountability and continuously improving the business environment to enable businesses and investors to thrive.
- Sep 14, 202613x their median
#Rwandan innovator Amen Divine Ikamba has been selected among 22 founders for the inaugural 2026 cohort of the AI Ventures Accelerator (AIVA). • Ikamba's fintech startup, PACIN, is set to showcase its technology at Demo Day in Delhi, India, scheduled for October 4-7. • The event will bring together founders from across the accelerator’s six-month programme to present the ventures they have developed. • PACIN is an API that converts mobile money and alternative financial data into explainable AI credit scores, helping lenders assess borrowers who lack traditional credit histories. • The platform analyses financial behaviour such as savings patterns, repayment history and transaction consistency to support credit decisions. • PACIN was also selected for the Black Is Tech Pitch Competition in Houston, accepted into the NVIDIA Inception Program and named among 25 startups set to pitch at the Africa Fintech Summit in Kigali in November. • Ikamba said the idea was inspired by watching her mother, a loan officer, work with small business owners who struggled to access additional financing because they lacked formal financial records. Read more: https://t.co/byrXvlHZd9
- Sep 14, 202612x their median
𝐑𝐰𝐚𝐧𝐝𝐚𝐧 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐜𝐚𝐧 𝐧𝐨𝐰 𝐛𝐮𝐲 𝐬𝐡𝐚𝐫𝐞𝐬 𝐢𝐧 𝐃𝐚𝐧𝐠𝐨𝐭𝐞 𝐫𝐞𝐟𝐢𝐧𝐞𝐫𝐲 • Dangote Petroleum Refinery and Petrochemicals has launched Africa’s largest IPO, seeking to raise Rwf2.4 trillion ($1.63 billion) for expansion. • The IPO is open to eligible Rwandan investors through United Capital Financial Services PLC, which is licensed by the BNR and CMA. • The offering opened on September 14 and will close on October 13, with shares priced at Rwf589 ($0.40) each and minimum subscriptions starting at 10 shares. • The Rwanda Stock Exchange says talks on a possible cross/dual listing are ongoing. If approved, the shares could eventually trade on both Nigerian and Rwandan markets. • The refinery has a processing capacity of 650,000 barrels of crude oil per day and produces refined fuels and petrochemical products. https://t.co/h8Nl4j6vqP
- Aug 25, 202612x their median
WATCH: “Yes, there is an Africa we want. Why can’t we have the Africa we want since we have everything in place? It means there is something we have to identify that keeps failing us.” President #Kagame speaking during a high-level panel discussion at the inaugural Africa Mindset Reset Forum.
- Oct 8, 202610x their median
HAPPENING: Members of Unity Club Intwararumuri from Kayonza, Ngoma, Kirehe and Rwamagana districts are meeting in Rwamagana for a Unity and Resilience Forum. The forum is focusing on current issues, Rwanda’s 32-year journey since the Genocide against the Tutsi, lessons from the past, and efforts to strengthen unity and resilience while combating genocide ideology.
- Aug 25, 20269.4x their median
WATCH: “We have to match what we say and what we want with what we do and then be able to see the results. There are no two ways about it.” “Why don’t we do things that we can actually admire each other for? Among us, there are people who are capable of doing good things. Why don’t we join them? “That attitude and mindset of admiring others is what reduces us to being subjects of all kinds of dictates.” President #Kagame speaking during a high-level panel discussion at the inaugural Africa Mindset Reset Forum.
- Aug 25, 20269.3x their median
PHOTOS: President #Kagame attends the ongoing inaugural Africa Mindset Reset Forum, hosted by the African School of Governance (ASG). According to Village Urugwiro, President Kagame joined other high-level officials, including former Ethiopian Prime Minister and ASG co-founder Hailemariam Desalegn; Ghana’s Vice President, Prof. Jane Naana Opoku-Agyemang; former South African President Thabo Mbeki; and African Development Bank President Sidi Ould Tah. More than 2,500 participants are gathered at the Kigali Convention Centre, while over 6,000 others are joining online through watch parties across the continent.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 11 interactions against 586K followers, an engagement rate of 0.002%. Measured over 93 original posts, its engagement rate beats 16% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.335% of those impressions turn into an interaction. That is about 0.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 93 posts sampled, 49% carry an image or video and 86% link out. The account's strongest tracked post pulled 239 interactions, about 22x its own typical post. Recurring topics include #rwanda, #rwandan, #transfernews.
- What is The New Times (Rwanda)'s engagement rate on X?
- The New Times (Rwanda) (@NewTimesRwanda) has an engagement rate of 0.002%, based on the median interactions across 93 original posts from the last 30 days against 585,960 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, The New Times (Rwanda) sits below the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NewTimesRwanda have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NewTimesRwanda post?
- Most posts go out around 06:00 UTC, and Thursday is its busiest day, at roughly 3.83 posts per day across the measured window.