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ネスカフェ(NESCAFÉ) engagement report

@Nescafe_jp - 473K followers on X

Measured over 5 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Per follower
0.013%
of 473K followers
Per impression
0.335%
19K views on a typical post
Reach
3.97%
of its followers see a post
Typical post
63
interactions (median)
Saved
0.016%
3 bookmarks on a typical post
Posting rate
0.53/day
active 27% of days
Peak time
03:00 UTC
Thursday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 63 interactions against 473K followers, an engagement rate of 0.013%. Posts are seen about 19K times each, and 0.335% of those impressions turn into an interaction. That is about 3.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 60% are part of a thread. The account's strongest tracked post pulled 61K interactions, about 962x its own typical post. Recurring topics include #けーさんとたろー, #スパイダーマン, #ネスカフェエスプレッソベース. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #けーさんとたろー, #スパイダーマン, #ネスカフェエスプレッソベース.

Where this sits in the catalog

At 0.013%, ネスカフェ(NESCAFÉ) sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 15, 2026962x their median

    \フォロー&リポストで当たる!/ アイスラテに上質を。 水にサッと溶けて、濃いめに作ってから ミルクを注げば上質で贅沢なラテの完成☕️ 「ネスカフェ アイスブレンド」ビンとスティックを抽選で1️⃣0️⃣0️⃣名様にプレゼント🎁 ▼応募方法 @Nescafe_jp をフォロー&この投稿をリポスト🔁 https://t.co/DmKQPhps0V

    20K40K688240121M viewsView on X
  • Jun 22, 2026437x their median

    \本日最終日!/ #ネスカフェエスプレッソベース 現品がもらえるチャンス☕🎁 フォロー&リポストで簡単応募✅💫 お見逃しなく👇 https://t.co/FifC9MH9wj

    5.5K22K13530253K viewsView on X
  • Jun 22, 2026415x their median

    \フォロー&リポストで当たる!/​​ アイスラテに上質を。​​ 水にサッと溶けて、濃いめに作ってからミルクを注げば​上質で贅沢なラテの完成🥛☕️​​ 「ネスカフェ アイスブレンド」ビンとスティックを抽選で️1️⃣0️⃣0️⃣名様にプレゼント🎁​ ▼応募方法 ​ @Nescafe_jp をフォロー&この投稿をリポスト🔁 https://t.co/vfZ5nLvSB2

    5.2K21K29757319K viewsView on X
  • Jun 25, 2026401x their median

    \フォロー&リポストで当たる✨/ アイスラテに上質を。 水にサッと溶けて、濃いめに作ってからミルクを注げば上質で贅沢なラテの完成🥛☕️ 「ネスカフェ アイスブレンド」を抽選で️100名様にプレゼント🎁 ▼応募方法 @Nescafe_jp をフォロー &この投稿をリポスト🔁 https://t.co/AOhhoQRmxm

    5.0K20K23757202K viewsView on X
  • Jun 28, 2026362x their median

    \本日締め切り💫 / 「ネスカフェ アイスブレンド」を抽選で️1️⃣0️⃣0️⃣名様にプレゼント🎁 水にサッと溶けて、濃いめに作ってからミルクを注げば上質で贅沢なラテの完成🥛☕️ ▼応募方法 @Nescafe_jp をフォロー&この投稿をリポスト🔁 https://t.co/tzMKwBPkXe

    4.5K18K21624194K viewsView on X
  • Jun 29, 2026299x their median

    "ネスカフェ クーラー"発売記念キャンペーン🎉 / 「ネスカフェ クーラー」レモンとラスベリーの2本セットを抽選で100名様にプレゼント🍋💖 \ さらに、今回は「ネスカフェ クーラー 」オリジナルステッカーも一緒にお届け❣️✨ 👇詳細はスレッドへ👇 https://t.co/7bnOjtWQex

    3.4K13K3892.3K208K viewsView on X
  • Jun 26, 202622x their median

    \アレンジレシピ投稿キャンペーン開催中🎁/ あなたの「好き」で完成した一杯を、動画や写真でシェアして盛り上がろう☕🤎 約180杯分の「ネスカフェ エスプレッソベース」を、100名様にプレゼント‼️ 👇応募手順はスレッドへ👇 https://t.co/IRqBtJod2j

    5677196144112K viewsView on X
  • Jun 24, 20263.7x their median

    「ネスカフェ クーラーリフレッシュバカンス in Shibuya」開催決定❣️ 夏を涼しく過ごす、期間限定のクールスポットが登場🌴 今週末は渋谷ストリームで、ひと口のバカンスを満喫しよう! 新感覚コーヒー「ネスカフェ クーラー」を冷凍フルーツ入りの限定パウチで体験できます💖 ⬇️詳細はツリーへ https://t.co/lpFXGXm8UM

    16146122204K viewsView on X
  • Jul 15, 20262.8x their median

    #濃縮割り師決戦 中間発表📣 / 🥇いだちゃんねるさん 🥈けーさんとたろーさん 🥉おーがすとさん \ 4位〜7位は2枚目の画像をチェック 🔥勝負は始まったばかり🔥 総得票数が最も多かった濃縮割り師にはネスレがその方の夢を叶えるサポート! あなたの力で、推しの夢を叶えよう🏆 🔽投票はスレッドから https://t.co/AWCKT044mN

    1183641740K viewsView on X
  • Jun 26, 20262.4x their median

    HELLO NEW COFFEE! / コーヒーなのにフルーティー❣️ サッと水で溶かして楽しめる新感覚コーヒー 「ネスカフェクーラー」 \ あなたはどっち味? 💛レモンは透明感のある香りと明るい酸味 ❤️ラズベリーは華やかな香りと柔らかな甘酸っぱさ この夏「ネスカフェクーラー」でリフレッシュしませんか🫧 https://t.co/ggmDmkI7LQ

    125204414K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#けーさんとたろー#スパイダーマン#ネスカフェエスプレッソベース#濃縮割り師決戦2026#ネスカフェ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 63 interactions against 473K followers, an engagement rate of 0.013%. Posts are seen about 19K times each, and 0.335% of those impressions turn into an interaction. That is about 3.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 60% are part of a thread. The account's strongest tracked post pulled 61K interactions, about 962x its own typical post. Recurring topics include #けーさんとたろー, #スパイダーマン, #ネスカフェエスプレッソベース. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is ネスカフェ(NESCAFÉ)'s engagement rate on X?
ネスカフェ(NESCAFÉ) (@Nescafe_jp) has an engagement rate of 0.013%, based on the median interactions across 5 original posts from the last 30 days against 472,948 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.013%, ネスカフェ(NESCAFÉ) sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Nescafe_jp have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Nescafe_jp post?
Most posts go out around 03:00 UTC, and Thursday is its busiest day, at roughly 0.53 posts per day across the measured window.

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