Nelson Mandela Foundation engagement report
@NelsonMandela - 1.4M followers on X
Measured over 26 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 41 interactions against 1.4M followers, an engagement rate of 0.003%. Measured over 26 original posts, its engagement rate beats 20% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.5K times each, and 1.17% of those impressions turn into an interaction. That is about 0.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 15:00 UTC, and Sunday is the busiest day of the week. Of the 26 posts sampled, 92% carry an image or video and 23% link out. The account's strongest tracked post pulled 4.9K interactions, about 120x its own typical post. Recurring topics include #nelsonmandelamarathon, #riserememberrun, #gallo_sport.
Measured over 26 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #nelsonmandelamarathon, #riserememberrun, #gallo_sport.
Compared with accounts its own size
Nelson Mandela Foundation's engagement rate beats 20% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 52% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Nelson Mandela Foundation sits below the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 92% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 23% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 23% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 481 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 9, 2026120x their median
The Nelson Mandela Foundation congratulates Navanethem Pillay on being awarded the 2026 Nobel Peace Prize for her efforts to promote peace and international law. Pillay has spent decades advancing justice, accountability and the protection of human rights. Her career includes defending those who stood against apartheid, serving as a judge at the International Criminal Tribunal for Rwanda and as United Nations High Commissioner for Human Rights. Her recognition is a significant moment for South Africa and for the broader struggle for justice and human dignity. Her lifelong commitment to these principles reflects the values Nelson Mandela championed and the work that remains necessary to realise a more just world. We congratulate Navi Pillay on this honour and recognise a lifetime of work in pursuit of justice. Voice: Dr Naledi Pandor, Chairperson of the Board of Trustees #NobelPrize #NaviPillay #NelsonMandelaFoundation
- Oct 18, 202687x their median
grateful. https://t.co/CcRGhqWctD
- Jul 20, 202651x their median
https://t.co/NPwc3L4fp9
- Jul 20, 202628x their median
Mandela disrupted an international order that had become comfortable with injustice. And perhaps that is the Mandela we most need today. We often celebrate reconciliation as though it were Mandela’s defining gift. It was not. Justice was. Reconciliation was never his starting point, it was his destination. His starting point was justice.” — Redi Tlhabi Watch the keynote address delivered by Redi Tlhabi (@RediTlhabi) at the United Nations’ 2026 Nelson Mandela International Day commemoration. 🎥 Watch here: https://t.co/XKdmdjFSRS #MandelaDay #ItIsInYourHands #MandelaDay2026
- Aug 12, 202620x their median
This photograph of Nelson Mandela and Fidel Castro, taken in Cuba in 1991, captures a moment of shared history between two leaders whose paths were shaped by a belief in the possibility of a different future. For Madiba, solidarity was not an abstract idea. It was something forged through relationships, tested through difficult times and remembered long after the struggle had changed shape. As we mark the centenary of Fidel Castro’s birth, this moment from the Nelson Mandela Foundation’s archive invites us to reflect on the relationships that shaped the liberation struggles, and on the power of solidarity in the pursuit of a more just world. 📷: Liboria Noval #FidelCastroCentenary #Leadership #Solidarity #MobilisingTheLegacy
- Oct 18, 20267.2x their median
Introducing your Nelson Mandela Marathon Men’s Champion! 🏆🇿🇦 Arthur Jantjies of Pan African Resources Club takes the win in the men’s 42km marathon, crossing the finish line in an incredible 2:15:14! What a performance! 👏 #NelsonMandelaMarathon #RiseRememberRun https://t.co/Fcy82giHet
- Jul 19, 202611x their median
President @CyrilRamaphosa completes the 5km Mandela Day Walk at the DP World Wanderers Stadium in Johannesburg, joining thousands of South Africans in honouring Nelson Mandela's enduring legacy of service, unity and active citizenship. The annual event celebrates Madiba's enduring legacy and inspires South Africans to make a meaningful difference through acts of service and compassion.
- Jul 20, 20267.0x their median
Today we honored the commitment of Nelson Mandela, standing in the Hall where he addressed the UN more than three decades ago. It’s in our hands to continue the work he started, promoting hope and human dignity, and there’s much left to be done. Together, working as international partners, there is a path to progress. To a world without extreme poverty, and with real equality. Nelson Mandela walked that path and showed us that it’s possible – it’s only left for us to follow. Like Mandela, let’s fight right to the finish.
- Jul 19, 20267.9x their median
i've run out of captions. it's a podium finish once AGAIN 🥉 at the @NelsonMandela race. dankie ntate Nelly! 🙌🏾 #BekeleBeke #RunningWithTumiSole #RunningWithSoleAC #FetchYourBody2026 https://t.co/cZl0IIjyTl
- Jul 19, 20267.9x their median
On this Nelson Mandela International Day weekend, I was excited to line up alongside thousands of fellow South Africans for the Mandela Day Walk & Run at DP World Wanderers Stadium. It was a short walk to fitness for many that made us reflect on the extraordinary life and leadership, nationally and globally, of our Founding President. The South Africa he imagined and which we continue to build, has made us stand out in the world in many walks of life, including sport. On Madiba’s birthday, our Junior Springboks retained their status as World Rugby U20 Champions by beating France 16-5 in the Final in Tbilisi, Georgia. This successful defence of the championship was a resilient effort by coach Kevin Foote, captain Siphosethu Mnebelele, the squad and the management team. Well done, boys! We also wish our Junior Springbok Women well for their match this week against USA U20 Women, after their Junior Boks lost to the USA at Stellenbosch at the start of the weekend. And then there are our senior Boks who kept Wales off the Kings Park scoreboard with a 43-0 win in the Nations Championship. Madiba will be proud!
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 41 interactions against 1.4M followers, an engagement rate of 0.003%. Measured over 26 original posts, its engagement rate beats 20% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.5K times each, and 1.17% of those impressions turn into an interaction. That is about 0.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 15:00 UTC, and Sunday is the busiest day of the week. Of the 26 posts sampled, 92% carry an image or video and 23% link out. The account's strongest tracked post pulled 4.9K interactions, about 120x its own typical post. Recurring topics include #nelsonmandelamarathon, #riserememberrun, #gallo_sport.
- What is Nelson Mandela Foundation's engagement rate on X?
- Nelson Mandela Foundation (@NelsonMandela) has an engagement rate of 0.003%, based on the median interactions across 26 original posts from the last 30 days against 1,400,704 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Nelson Mandela Foundation sits below the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NelsonMandela have real engagement?
- Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NelsonMandela post?
- Most posts go out around 15:00 UTC, and Sunday is its busiest day, at roughly 1.83 posts per day across the measured window.