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Navina Heyden 海雯娜 engagement report

@NavinaHeyden - 114K followers on X

Measured over 2 original posts from a 30-day window, last computed on October 9, 2026.

Engagement

Per follower
0.427%
of 114K followers
Per impression
1.18%
41K views on a typical post
Reach
36.1%
of its followers see a post
Typical post
482
interactions (median)
Saved
0.479%
196 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
11:00 UTC
Saturday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 482 interactions against 114K followers, an engagement rate of 0.427%. Posts are seen about 41K times each, and 1.18% of those impressions turn into an interaction. That is about 35.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 30K interactions, about 63x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on October 9, 2026.

Where this sits in the catalog

At 0.427%, Navina Heyden 海雯娜 sits above the 50th percentile of the 204,798 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,798 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,879 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 68 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 1, 202663x their median

    When customer service becomes hypocritical https://t.co/epX8YccxYf

    28K1.5K8691601.6M viewsView on X
  • Apr 5, 202613x their median

    German girl trying Chinese armor and martial arts 😁 I JUST HAD FUN🤣 https://t.co/xFhmR1hWpQ

    5.6K44414835145K viewsView on X
  • Feb 16, 202611x their median

    The German god of wealth wishes everyone a happy Chinese new year's eve! 🧧 德国财神娘祝大家除夕快乐!🧧 https://t.co/1JT3bod083

    4.9K1432049223K viewsView on X
  • Jun 27, 20268.4x their median

    What makes AC a luxury in Europe? https://t.co/9v1RLUM3gY

    3.5K23127619521K viewsView on X
  • Feb 17, 20264.8x their median

    Happy Chinese new year from the German Goddess of Wealth! 🧧🇩🇪 德国财神娘给大家拜年啦!🧧🇩🇪 https://t.co/Vk0wdkW3Ii

    2.1K6687440K viewsView on X
  • Apr 23, 20254.2x their median

    Hi, as I have more and more Chinese subscribers come to my Twitter X page, I would like my Chinese subscribers interact me by treating Twitter X as an International platform instead of a Chinese platform. The environment I like to have are as follows: 大家好,由于我目前有了越来越多中国订阅者,我希望我的中国订阅者们能够将X视为一个国际社交媒体平台而不是一个中文平台。我希望构建这样的文化: 1st. Twitter X is an age controlled platform that is naturally allowing more contents than age-free platform (all Chinese platform). Therefore please don't use cabian or female-unfriendly phrases to comment under my post. We Europeans dress in a way by nature more open than Chinese community that is more conservative. It is very weird in an International platform of me to be treated excessively too body revealing by comments. I will comply to western ästhetischen standard here so you are welcomed for taking it easy. 1. X实际上是一个年龄分级的平台,而不是中国那些没有年龄限制的平台。因此,我在X上会更加以欧洲人的习惯来发表我们的风俗下能够接受的内容。由于欧洲在实质上就是比中国在某些穿衣和两性上更开放,我不能接受在这个平台上我被中文使用者评价穿衣暴露过多或者擦边。我在这个平台上以西方人的审美标准行事,请淡然处之。 2. I would very much encourage comments to be given in English or German, because too many Chinese comments indeed will make my non-Chinese subscribers unwilling to interact. My primary goal is more about bridging the western users and Chinese users, not exclusive to one group. Twitter X is indeed an English-based platform. 2. 我希望我的评论区都以英语或者德语为主。太多的中文评论实际上会使我在欧洲的订阅者们越来越不愿意同我互动,甚至取关。这就失去了我这个账号用于增加人们相互认识的最初目的。X毕竟仍然是一个英语平台。 3. I will not allow any words belittling women, hateful and country-offensive. I have friends and families in Germany, China, US, Japan and Brazil, and I don't want my friends or family from above countries see Im grouped with people who hate or ill comments towards their communities. 3. 我不会允许贬低物化女性、仇恨或者国家冒犯的内容出现在评论区。我在德国、中国、美国、日本和巴西都有亲密的朋友和家人,我不希望我任何的朋友和家人看到我的社交媒体被厌恶他们群体、好斗的人填满了。这会危害我本人同亲人朋友的关系。 4. If you like my contents and consider such content is helpful to make people happy and more mutual understanding, you are most welcome to give me a like and sharing it. Very often a smilely is already making me overjoyed! But I easily see people arguing under my posts about politics and I hate it so badly. I don't want to be part of it and it discourages neutral people to subscribe me. 4. 如果你喜欢我的内容或者认为我的内容是有助于人民相互理解的,我非常感谢你能给我点赞或者分享。经常,一个微笑表情包就让我十分开心了。但是我也经常看到我的评论区有人就政治或者价值观分歧而吵架,我对此真的非常厌恶。我不希望看到这些也不想成为争吵的一部分,这也会恶化中立群众对我的关注。 Thank you with love 感谢并致爱的问候

    1.6K2840110310K viewsView on X
  • Jul 5, 20262.9x their median

    This is another ordinary evening in my cities' night: lively and relaxed. Wanna try those Fly-Buzzy restaurants? https://t.co/wvVs7DWBbP

    1.2K41141291K viewsView on X
  • Jul 7, 20262.9x their median

    Joining the Shandong Netcasting conference as a vlogger and singer 😎 How do you like my short hair? I found it surprisingly pleasant to have it https://t.co/P0Y6swn3XB

    1.2K201442134K viewsView on X
  • Mar 25, 20262.8x their median

    I tried to dress like some Chinese adeptus in one famous Daoism holy place from China, Gexian Mountain. So many subscribers concluded an European female face is not a mismatch nor blasphemous to bodhisattva. I tried very carefully to reflect the modesty and holiness correctly. It is a great experience for self improvement as well by following the adeptus path

    1.1K371831577K viewsView on X
  • Jul 17, 20262.8x their median

    I just completed the most challenging and world-famous Chinese language proficiency contest: the 25th Chinese Bridge Contest. Among 1500 participants I advanced to top 10, and recieved "the most creative award". I got this honor probably because of my innovative idea of combining Chinese Sanxian music playout, battle armor and Mulan story together, to demostrate how female heroes from Germany and China inspired my life. I love this performance, so badly

    1.2K2391564K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 482 interactions against 114K followers, an engagement rate of 0.427%. Posts are seen about 41K times each, and 1.18% of those impressions turn into an interaction. That is about 35.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 30K interactions, about 63x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Navina Heyden 海雯娜's engagement rate on X?
Navina Heyden 海雯娜 (@NavinaHeyden) has an engagement rate of 0.427%, based on the median interactions across 2 original posts from the last 30 days against 113,762 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.427%, Navina Heyden 海雯娜 sits above the 50th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NavinaHeyden have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @NavinaHeyden post?
Most posts go out around 11:00 UTC, and Saturday is its busiest day, at roughly 0.07 posts per day across the measured window.

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