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アニメ夏目友人帳公式 engagement report

@NatsumeYujincho - 480K followers on X

Measured over 18 original posts from a 30-day window, last computed on October 23, 2026.

Engagement

Top quarter for its size
Per follower
0.294%
of 480K followers
Per impression
1.54%
92K views on a typical post
Reach
19.1%
of its followers see a post
Typical post
1.4K
interactions (median)
Saved
0.099%
90 bookmarks on a typical post
Posting rate
0.63/day
active 47% of days
Peak time
03:00 UTC
Friday

A typical post picks up 1.4K interactions against 480K followers, an engagement rate of 0.294%. Measured over 18 original posts, its engagement rate beats 86% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 92K times each, and 1.54% of those impressions turn into an interaction. That is about 19.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 18 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 15K interactions, about 5.9x its own typical post. Recurring topics include #夏目友人帳, #pop2, #アニマックス.

Measured over 18 original posts from a 30-day window, last computed on October 23, 2026. Recurring tags: #夏目友人帳, #pop2, #アニマックス.

Compared with accounts its own size

アニメ夏目友人帳公式's engagement rate beats 86% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 59% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.294%, アニメ夏目友人帳公式 sits above the 50th percentile of the 205,374 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,374 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 176 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 17, 20265.9x their median

    🎁商品情報🎁 「一番くじ 夏目友人帳  雨の日も、晴れの日も。」 📅8月14日(金)より順次発売予定 一番くじ初の温湿度計や 描きおろしを使用した実用雑貨、 日焼けをしたニャンコ先生のぬいぐるみなどをラインナップ🌤️ 商品詳細はこちら👇 🔗https://t.co/2En2cvRfCQ 7月18日(土)サウンドシアターの会場で一番くじ・プライズのアイテムを展示いたします。 是非お立ち寄りください🐱🎵 #夏目友人帳

    12K2.5K22319558K viewsView on X
  • Jul 18, 20263.5x their median

    ◤ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ 🌿新感覚・音楽朗読劇 SOUND THEATRE ✕ #夏目友人帳 ~音劇の章 夏霞~🌿 _______________◢ 昼公演・夜公演を会場、配信にて ご視聴いただいた皆様 ありがとうございました🐱✨ 出演者の皆さまの集合写真をお届け📷 ご感想は是非「#夏目ST2026」でおしえてください🐾 夜公演の模様は、8月2日㊐まで 見逃し配信を実施中📺 是非、何度でもお楽しみください🌟 🔗視聴・購入ページはこちら https://t.co/Cdbha26Ef8 ※見逃し配信は月額プランに加入頂かなくてもご覧いただけます。 🔗アンケートのご回答はこちら https://t.co/yL8hv3pgxa

    6.9K1.8K20146513K viewsView on X
  • Jul 19, 20265.8x their median

    🎁商品情報🎁 #アベイル で7月25日(土)から「#夏目友人帳」のグッズが発売🎉 ※点数制限は画像をご確認ください👀 ※那珂湊店・久慈店は対象外です。 店舗検索はこちら 👉https://t.co/SfQsP4i675 オンラインストアは同日12時~発売開始です🐱 👉https://t.co/7clLWfaeM2 ※★印の商品はオンラインストア対象外

    6.8K1.3K0102338K viewsView on X
  • Aug 7, 20265.8x their median

    🌿お知らせ🌿 今年も熊本県人吉市では「第71回夏目友人帳 人吉花火大会ポスター・ポストカード」を販売します✨ ★ポスターのみインターネット販売も行います★ (販売予定:8月15日予定~なくなり次第終了) 詳細は人吉温泉観光協会HPをチェック👀 👉https://t.co/2O8kzfx0Qo #夏目友人帳 https://t.co/1CUwFLYab5

    7.1K1.0K1137199K viewsView on X
  • Sep 15, 20265.7x their median

    🎁商品情報🎁 全国のドン・キホーテ・アピタにて『夏目友人帳』アパレル商品が登場🎉 ドン・キホーテ・アピタ限定商品になります🎶 発売日:9月19日(土)午前9時より順次発売 展開店舗はこちら👇 https://t.co/paUx59zpQX #夏目友人帳 #ニャンコ先生 https://t.co/MUYvVISHjm

    6.6K1.2K1162375K viewsView on X
  • Sep 14, 20265.2x their median

    🎃Happy Halloween🎃 / 📢公式オンラインストアでハロウィンの描き下ろしイラストを使用したグッズが登場👻 9月18日(金)お昼12時から予約販売予定✨ \ ぜひチェックしてくださいね🍭 ※数量限定の予約販売となります。販売数には限りがございます。 詳しくはこちら👇 https://t.co/wSBxVY2Eqq #夏目友人帳

    5.8K1.3K1286269K viewsView on X
  • Sep 11, 20265.1x their median

    🌿お知らせ🌿 TVアニメ『夏目友人帳』名取周一さん・的場静司さん 誕生日後夜祭フェア2026 開催決定🎉 11月21日(土) ~12月20日(日)まで全国アニメイト、アニメイトオンライン、ムービック通販にて開催いたします! 期間中、関連商品をご購入税込1,100円毎にブロマイド(全3種)を1枚プレゼント!お見逃しなく👀✨ 詳細はこちら👇 https://t.co/NfIHwP8Ouo #夏目友人帳

    5.7K1.2K1306267K viewsView on X
  • Aug 6, 20263.2x their median

    TVアニメ『夏目友人帳』× earth music&ecology Japan Label \コラボ第9弾の受注生産販売が決定🎉/ ボタニカルモチーフや、ニャンコ先生の好物をさりげなくデザインに取り入れた日常使いしやすいアイテムが登場いたします🐱💕 ▼詳細はこちら https://t.co/hjb6rCthBt #夏目友人帳 https://t.co/dJWSW7D4wu

    4.0K476217182K viewsView on X
  • Sep 6, 20263.2x their median

    🎁商品情報🎁 9/9(水)から全国のしまむら店舗+しまむらパーク(オンラインストア)にて『夏目友人帳』のアイテムが登場します✨ ラインナップは画像をチェック🎶 同日15時より、しまむらパーク(オンラインストア)でも販売! しまむらパーク(オンラインストア)はこちらから 👉https://t.co/TGlKyr5uPA #夏目友人帳

    3.8K639759329K viewsView on X
  • Oct 14, 20263.1x their median

    🌿お知らせ🌿 TVアニメ「#夏目友人帳」冬のラッピングバスツアー催行決定🐱✨ 🍀催行時期:2026年12月12日(土)~2027年2月28日(日) 🍀予約開始:2026年10月14日(水)から 🔗詳細はリンク先の新着情報から👇 https://t.co/mduQV7Tmxl https://t.co/eaTZfCJyov

    3.7K557062200K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#夏目友人帳#pop2#アニマックス

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.4K interactions against 480K followers, an engagement rate of 0.294%. Measured over 18 original posts, its engagement rate beats 86% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 92K times each, and 1.54% of those impressions turn into an interaction. That is about 19.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 18 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 15K interactions, about 5.9x its own typical post. Recurring topics include #夏目友人帳, #pop2, #アニマックス.

What is アニメ夏目友人帳公式's engagement rate on X?
アニメ夏目友人帳公式 (@NatsumeYujincho) has an engagement rate of 0.294%, based on the median interactions across 18 original posts from the last 30 days against 480,044 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.294%, アニメ夏目友人帳公式 sits above the 50th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NatsumeYujincho have real engagement?
Its engagement rate beats 86% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @NatsumeYujincho post?
Most posts go out around 03:00 UTC, and Friday is its busiest day, at roughly 0.63 posts per day across the measured window.

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