National Zoo engagement report
@NationalZoo - 415K followers on X
Measured over 3 original posts from a 30-day window, last computed on September 26, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 432 interactions against 415K followers, an engagement rate of 0.104%. Posts are seen about 12K times each, and 3.46% of those impressions turn into an interaction. That is about 3.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 4.1K interactions, about 9.4x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on September 26, 2026.
Where this sits in the catalog
At 0.104%, National Zoo sits above the 25th percentile of the 199,735 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.141%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.668% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 253 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Apr 18, 20269.4x their median
The Zoo has reached capacity for today. Please consider planning your visit for another day. Thank you for your understanding. ☀️ https://t.co/E6CwlioXJ7
- Nov 15, 202517x their median
We have some positively purr-fect news—the National Zoo's conservation facility in Front Royal, Virginia, welcomed four cheetah cubs in mid-Oct. Get to know them by tuning in to the Cheetah Cub Cam! 🐆 Keepers say the litter is doing well and first-time mom Amabala is doing a great job caring for her babies. The births mark the 20th litter of cheetahs born at the conservation facility since 2010, a huge milestone for this vulnerable species. And to make it even more special, Amabala herself was one of the first cubs to be shown on the Cheetah Cub Cam in 2020! Watch Amabala and her four cubs as they spend their days growing, playing and, of course, cuddling: https://t.co/3kWcQYDckH
- Jan 28, 20268.2x their median
The Smithsonian's National Zoo will open today, Wednesday, Jan. 28, at 10 a.m. Prefer to stay indoors? Check on the cubs from your own cozy den: https://t.co/po5LdcoK4c Photo credit: Amber Dedrick/Smithsonian https://t.co/9QCWjOiLpw
- Nov 24, 20254.7x their median
We’ve been keeping a not-so-little secret: one of the National Zoo’s elephants is pregnant! 🐘 First-time mom Nhi Linh is expecting a calf in the New Year. Asian elephant pregnancies typically last 18 to 22 months, and mom’s birth window is between mid-January and early March. For this endangered species, every calf born is a win for conservation! Learn all about the family and what is to come at https://t.co/kYKkWn8yR8 Photo credit: Skip Brown, Smithsonian
- Dec 14, 20254.2x their median
Snow much fun! ❄️ Bao Li and Qing Bao got beary silly in D.C.’s winter wonderland today. ✨ Make your own winter magic at ZooLights—every ticket supports animal care and conservation. Select nights through Jan. 3. 🎟️ https://t.co/Sw1vcftsa4 https://t.co/s6VJAV8OQW
- Mar 27, 20264.1x their median
🐼🌸🐼 Like cherry blossoms blooming at the Tidal Basin, a sure sign of spring is when giant pandas Bao Li and Qing Bao begin to show interest in one another. The result is an adorable tutorial in how to flirt, panda-style. ✏️STORY: https://t.co/mDMhHqwyAZ. https://t.co/F6VueD8r5U
- Dec 16, 20253.8x their median
Even cheetah cubs need checkups! 🐆⚕️ Amabala's litter recently had their first veterinary exams, which included a physical exam, a blood draw, vaccinations and micro-chipping. Learn more about the exam and the results at https://t.co/BWEEEmbx6z https://t.co/CAFoj7K0IO
- Dec 2, 20253.6x their median
Small Mammal House keepers recently said goodbye to Truffle, a geriatric brush-tailed bettong who was humanely euthanized Nov. 7. At 15 years old, she lived nearly twice as long as the median life expectancy for this species, which is 8 years. Due to Truffle’s advanced age, keepers had been monitoring her health closely for quite a while. They became concerned when she stopped eating her normal amount of food, steadily lost weight and showed signs of possible neurologic problems. Over time, she became lethargic, and her weight continued to decrease even though keepers offered her additional “high value” treats. Due to Truffle’s advanced age and declining quality of life, our animal care team made the decision to humanely euthanize her. Truffle lived in a nocturnalized exhibit, which gave visitors the opportunity to learn about and see an animal that typically would be asleep in the daytime. Keepers fondly remember Truffle, who was calm and peaceful in her older years. In her youth, she hopped around her habitat, got into forage bins and occasionally pushed around the other bettongs in her group to ensure she got her favorite treats. Truffle’s favorite activity was nest building, and she could often be seen carrying around fresh hay or shredded newspaper with her tail. This served as a great example of how animals can use different body adaptations to suit them in their environment. She was a wonderful ambassador for her species, and we miss her dearly. Visitors to the Small Mammal House can see two younger bettongs, Cremini and Maitake. Photo by Mimi Nowlin/Smithsonian
- Nov 15, 20255.9x their median
🐼🩺 While the Zoo was closed, all animals continued to be cared for. That includes veterinary exams, and giant panda Qing Bao had a routine checkup Oct. 22. We are happy to report that she is in very good health! As part of this routine health exam, Zoo veterinary staff performed a complete physical exam and conducted diagnostics. They collected a blood sample, measured her blood pressure, obtained whole body radiographs and completed an oral health assessment. They also performed an echocardiogram and abdominal ultrasounds. Along with weight measurements and diet reports, our animal care team uses body condition scoring as a tool to assess whether a panda is eating the right amount of food and is within a healthy weight range. Fat (or adipose) is necessary, but animals can run into problems with too little or too much. During body condition scoring, a nutritionist touches the area along a panda’s shoulders, spine, ribs and hips to determine whether there is appropriate adipose tissue covering those areas. Our nutritionist determined Qing Bao is in ideal body condition. Working with giant pandas over the past 53 years — in collaboration with our Chinese colleagues — has allowed Smithsonian’s National Zoo and Conservation Biology Institute staff to contribute to the wealth of knowledge about their behavior, reproduction, ecology and health. The information we learn by studying Qing Bao and our male panda, Bao Li, can be used by future generations of animal care professionals, veterinarians and researchers to care for giant pandas in human care and in the wild. . . . Qing Bao and Bao Li are a renewable source of smiles and pure panda joy. Planning to visit them at the Zoo? Reserve your free entry passes at https://t.co/wuAByWynF0. Stay connected with our celeBEARties and tune in to the 🎥Giant Panda Cam, sponsored by Boeing. . . . 📷 Photo by Kaitlyn Adkins/Smithsonian
- Mar 12, 20262.8x their median
🐘🔊 This is your Thursday morning wake up call, courtesy of Linh Mai. Our little elephant calf's got a mighty trumpet, which echoed through the Elephant Community Center as she excitedly explored with "auntie" Swarna. ✏️STORY: https://t.co/Bpe4RmJw4c. https://t.co/xc8OInmh32
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 432 interactions against 415K followers, an engagement rate of 0.104%. Posts are seen about 12K times each, and 3.46% of those impressions turn into an interaction. That is about 3.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 4.1K interactions, about 9.4x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is National Zoo's engagement rate on X?
- National Zoo (@NationalZoo) has an engagement rate of 0.104%, based on the median interactions across 3 original posts from the last 30 days against 414,963 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.104%, National Zoo sits above the 25th percentile of the 199,735 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NationalZoo have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @NationalZoo post?
- Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 0.1 posts per day across the measured window.