National Gallery engagement report
@NationalGallery - 856K followers on X
Measured over 4 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 145 interactions against 856K followers, an engagement rate of 0.017%. Posts are seen about 11K times each, and 1.30% of those impressions turn into an interaction. That is about 1.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 565 interactions, about 3.9x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on September 25, 2026.
Where this sits in the catalog
At 0.017%, National Gallery sits above the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 428 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 25, 20263.9x their median
Fall in love with Renoir and his Impressionist paintings 💕 Tickets are now on sale for our upcoming exhibition, 'Renoir and Love': https://t.co/dG4D5qNBHw Discover a world of tender moments, stolen glances and timeless romance through some of Renoir's most celebrated works. https://t.co/wUIks352NI
- Aug 4, 20262.8x their median
The mysterious origins of this 'colossal head' 😮 Join our curators behind-the-scenes in our five-star exhibition 'Zurbarán' as they speculate the origins of one of the most intriguing paintings on display, 'A Colossal Head'. Why do you think this work may have been created? Watch the full film and book your tickets to 'Zurbarán': https://t.co/A5BjyjOHwA
- Jun 29, 20262.6x their median
A painting so life-like it was mistaken for a sculpture 😮 Join our curators as we learn more about the life and work of the Spanish baroque painter Francisco de Zurbarán. A peer of Murillo and Velázquez, Zurbarán's work stands out for it's drama, mystery and vision. Take a closer look at the exhibition here: https://t.co/JmGoXziojQ
- Aug 21, 20262.4x their median
Paintings that stand out for their drama, vision, and quiet power ✨ This weekend is your last chance to see our five-star exhibition, 'Zurbarán'. Enter the spellbinding world of visionary Spanish painter Francisco de Zurbarán in the first major UK exhibition of this great artist from Baroque Seville. Book your tickets here: https://t.co/n821cwnsfX Until 23 August. Members go free.
- Aug 11, 20262.4x their median
Move between soaring altarpieces and exquisite still lifes in the first major UK exhibition of this great artist from Baroque Seville ✨ Our five-star exhibition explores the life and work of Francisco de Zurbarán, a peer of Murillo and Velázquez, whose work stands out for his drama, mystery and vision. The exhibition brings together works from major galleries across Europe and the US that span Zurbarán’s career from his first religious commissions to paintings made for private devotion. Stand in front of monumental works that can still move and inspire us today. Book your tickets to 'Zurbarán': https://t.co/n821cwnsfX Until 23 August. Members go free.
- Aug 3, 20262.0x their median
Escape the heatwave with Monet on the Normandy coast ☀️ ‘The Beach at Trouville’ is one of several paintings Claude Monet made in the summer of 1870, while he was on honeymoon. The woman wearing white is his new wife, Camille; while the lady in black is believed to be Marie-Anne Guédès, the wife of Monet’s friend, Eugène Boudin. A wonderful painter of the Normandy coast himself, Boudin introduced Monet to painting in this manner, 'en plein air' – a habit that would obsess and inspire him throughout his life. You can even see the sand from the beach in Normandy still embedded in the canvas! Read the full article by writer Lily Le Brun: https://t.co/fDioUEYo19
- Jul 22, 20261.9x their median
How can we be sure who this figure is? 🤔 Savoldo's mysterious 'Mary Magdalene' stands out from other depictions of her in our collection. Join Siobhan as we take a closer look. On display during 2027 across the UK, our travelling exhibition 'Mary Magdalene: Woman and Myth' explores how artists have been inspired by the saint. Find out more: https://t.co/GIppUGrFFp
- May 19, 2026
Untangle the history behind Zurbarán’s paintings, ‘Asher’ and ‘Joseph’ 🖌️ Go behind the scenes in the Gallery's Conservation studio as we take a closer look at Francisco de Zurbarán's life-size portraits ‘Asher’ and ‘Joseph’, the first of his works to arrive in Britain. Find the paintings on display as part of our five-star exhibition 'Zurbarán'. Watch the full film and to book your tickets here: https://t.co/oxn8Yw85Cb
- Jun 11, 20261.8x their median
An icon of British art ✨ Today marks the 250th birthday of landscape painter, John Constable. 'The Hay Wain', one of his most celebrated paintings, depicts the millpond at Flatford on the River Stour. It was one of the large landscapes set around the river that Constable exhibited at the Royal Academy between 1819 and 1825. Although the painting evokes a Suffolk scene, it was actually created in the artist’s studio in London. Find it on display in Room 40.
- Sep 14, 20261.7x their median
Why does this portrait look nothing like the ones before it? 🤔 Join artist Tai Shan Schierenberg as he takes a closer look at Giovanni Bellini's otherworldly portrait of Doge Leonardo Loredan. Watch the full film here: https://t.co/X0wKshTr1F https://t.co/gd8J1xWfsS
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 145 interactions against 856K followers, an engagement rate of 0.017%. Posts are seen about 11K times each, and 1.30% of those impressions turn into an interaction. That is about 1.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 565 interactions, about 3.9x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is National Gallery's engagement rate on X?
- National Gallery (@NationalGallery) has an engagement rate of 0.017%, based on the median interactions across 4 original posts from the last 30 days against 856,238 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.017%, National Gallery sits above the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NationalGallery have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @NationalGallery post?
- Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 0.13 posts per day across the measured window.