Nation Media Group engagement report
@NationMediaGrp - 147K followers on X
Measured over 42 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
A typical post picks up 3 interactions against 147K followers, an engagement rate of 0.002%. Measured over 42 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 529 times each, and 0.567% of those impressions turn into an interaction. That is about 0.359% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 42 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 179 interactions, about 60x its own typical post. Recurring topics include #janekereimbunya, #mentalwellness2026, #derekbhanga.
Measured over 42 original posts from a 30-day window, last computed on September 25, 2026. Recurring tags: #janekereimbunya, #mentalwellness2026, #derekbhanga.
Compared with accounts its own size
Nation Media Group's engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 28% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Nation Media Group sits below the 10th percentile of the 204,583 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 43% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 43% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 568 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 18, 202660x their median
Statement on Nation Media Group's Editorial Leadership Changes https://t.co/sHy7pOIzyW
- Sep 25, 20262.3x their median
Workplace wellness isn’t just about strategic discussions, it’s also about creating intentional space to recharge, connect, and reset. Here’s a quick look at our leaders taking a well-deserved moment to recharge. #MentalWellness2026 https://t.co/8kSaj24lpN
- Sep 16, 20262.0x their median
Leadership is at the heart of a mentally healthy workplace. It is with great pleasure that we announce Ms hashtag#PratibhaPatel, a Spiritual Wisdom and Self-empowerment mentor, Braham Khumaris & Meditation Center as a speaker at the Nation Mental Wellness & Counselling Conference. Under the theme "Creating Mentally Healthy Workplaces, Pratibha will explore Mental Wellness and the Workplace and how leaders can go beyond awareness to build cultures where teams can thrive. Don't miss this conversation on leadership, performance, and wellbeing. RESERVE YOUR SEAT: https://t.co/IuOKHOlKAf 📅 25th September 2026 📍 Emara Ole Sereni, Nairobi hashtag#MentalWellness2026
- Sep 25, 20261.7x their median
The Nation Mental Wellness & Counselling Conference kicks off this morning at Emara Ole-Sereni, bringing together business leaders, HR professionals, policymakers and mental health experts to address a critical business priority: building mentally healthy, resilient and high-performing workplaces. Under the theme “From Awareness to Action,” expect practical insights and strategies that both employers and participants can take back to their organisations. Today, awareness moves to action. 📍 Emara Ole-Sereni | 📷 September 25, 2026 #MentalWellness2026
- Sep 23, 20261.7x their median
At the Nation Media Foundation Childhood Cancer Baraza, held on 11 September 2026 at Kenyatta National Hospital, families, healthcare professionals and stakeholders discussed challenges in childhood cancer care, including delayed diagnosis, referral barriers, lack of specialist treatment and high costs. The conversation highlighted the need for early diagnosis, affordable treatment, greater awareness, functional diagnostic equipment and sustained support for affected families. #PositivelyInfluencingSociety
- Sep 16, 20261.7x their median
As part of our continuous commitment to championing sports excellence across the region, Nation Media Group continues to bring you front-row coverage of the Sunshine Development Tour: East Africa Swing as its Exclusive Official Media Partner. This week, the heat moves to the iconic Entebbe Golf Club for Leg 6: the Pearl of Africa Golf Series! Don't miss a single swing as the region’s best clash for the crown. Stay tuned! #PositivelyInfluencingSociety
- Sep 16, 20261.7x their median
How does government approach wellness for thousands of public servants? We are pleased to host #WillisOmbimaAyub, the Ag. Secretary, Counselling and Wellness Services, State Department for Public Service & Human Capital Development. Willis will unpack what it truly takes to build mentally healthy workplaces beyond awareness campaigns. You don't want to miss this conversation. RESERVE YOUR SEAT : https://t.co/IuOKHOlKAf 📅 25th September 2026 📍 Emara Ole Sereni, Nairobi #MentalWellness2026
- Sep 14, 20261.7x their median
With an estimated 3.7 million Kenyans in the workforce grappling with mental health conditions, the Ministry of Health has released Workplace Mental Wellness Guidelines directing organisations to create more supportive work environments to maximise organisational performance. The conference offers the perfect platform to learn, connect and share practical insights on building workplaces that embrace holistic employee wellbeing. REGISTER: https://t.co/IuOKHOlKAf 📅 25th September 2026 📍 Emara Ole Sereni, Nairobi #MentalWellness2026
- Sep 14, 20261.7x their median
Meaningful impact is built through collaboration, bringing together diverse perspectives, shared purpose and a commitment to delivering results. When teams align around a common goal and move forward together, challenges become opportunities and collective effort becomes impactful. Together, we achieve more. #PositivelyInfluencingSociety #MotivationMonday #HappyNewWeek
- Sep 17, 2026
The Sunshine Development Tour: East Africa Swing is underway at Entebbe Golf Club. Top golfers from across the Africa and beyond are battling it out for glory and the top prize. As the official media partner, Nation Media Group continues to bring you every swing, every leaderboard twist, and every clutch moment as it happens. You can't afford to miss this. Stay locked tuned! #PositivelyInfluencingSociety
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 147K followers, an engagement rate of 0.002%. Measured over 42 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 529 times each, and 0.567% of those impressions turn into an interaction. That is about 0.359% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 42 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 179 interactions, about 60x its own typical post. Recurring topics include #janekereimbunya, #mentalwellness2026, #derekbhanga.
- What is Nation Media Group's engagement rate on X?
- Nation Media Group (@NationMediaGrp) has an engagement rate of 0.002%, based on the median interactions across 42 original posts from the last 30 days against 147,492 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Nation Media Group sits below the 10th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NationMediaGrp have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NationMediaGrp post?
- Most posts go out around 10:00 UTC, and Friday is its busiest day, at roughly 1.43 posts per day across the measured window.