National Geographic TV engagement report
@NatGeoTV - 2.1M followers on X
Measured over 20 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 42 interactions against 2.1M followers, an engagement rate of 0.002%. Posts are seen about 8.2K times each, and 0.508% of those impressions turn into an interaction. That is about 0.388% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video and 30% are part of a thread. The account's strongest tracked post pulled 1.1K interactions, about 27x its own typical post. Recurring topics include #africaearthswildhome, #perpetualplanet, #rolex.
Measured over 20 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #africaearthswildhome, #perpetualplanet, #rolex.
Where this sits in the catalog
At 0.002%, National Geographic TV sits below the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 196 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 5, 202627x their median
We bet even the birds would have trouble telling the difference. #AfricaEarthsWildHome is now streaming on @DisneyPlus and @hulu. https://t.co/Vgy1IFB8h4
- Aug 12, 202617x their median
Just try to watch this without smiling. Just try. #NatGeoLION premieres Wednesday, August 19 at 9/8c on National Geographic. Streaming on @DisneyPlus and @hulu. https://t.co/g1Om0z6gSk
- Aug 23, 202616x their median
It takes a lot for a lion cub to gain their father's acceptance, but Kio has a plan. #NatGeoLION is now streaming on @DisneyPlus and @hulu. https://t.co/k8aSykJxhV
- Aug 19, 202612x their median
At just eight weeks old, Kio is ready to take his first steps into the big wide world, but he won't be going alone 💛 #NatGeoLION premieres Wednesday, August 19, at 9/8c on National Geographic. Streaming on @DisneyPlus and @hulu. https://t.co/4PaLTRIC1L
- Aug 11, 202610x their median
Tom Hiddleston for Pompeii: Out of Time 📸: Charlie Gray #PompeiiOutOfTime with Tom Hiddleston is now streaming on @DisneyPlus and @Hulu. https://t.co/2Xjn6Jrmw2
- Aug 31, 202610.0x their median
All-you-can-eat salmon season has officially begun 🐟🐻 At Brooks Falls, salmon face a six-foot leap upstream while brown bears gather for one of nature's greatest feeding spectacles. It's one of the few places on Earth where you can safely witness this incredible wildlife event up close. #NationalParksUSA is now streaming on @DisneyPlus.
- Aug 27, 20269.8x their median
The reviews are in, and LION is a roaring success 🦁 #NatGeoLION is now streaming on @DisneyPlus and @hulu https://t.co/f3dvImGCj1
- Jul 25, 202610x their median
The holy grail of Hotel de Crillon? We'll take three! Check out this exclusive deleted scene and see more of Antoni's travels in the rest of #BestOfTheWorld with Antoni Porowski! Now streaming on @DisneyPlus and @hulu. https://t.co/uPrjc48mp2
- Aug 3, 20268.2x their median
The eruption of Vesuvius didn't just destroy—it also preserved. Archaeologist Darius Arya explains why bronze statues recovered from Herculaneum are such an extraordinary and rare find. #PompeiiOutOfTime with Tom Hiddleston is now streaming on @DisneyPlus and @hulu. https://t.co/FNzwWico6T
- Aug 29, 20267.8x their median
Kio is ready to be king—but does he have what it takes? 🦁 #NatGeoLION is now streaming on @DisneyPlus and @hulu. https://t.co/MQbbEneZ7M
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 42 interactions against 2.1M followers, an engagement rate of 0.002%. Posts are seen about 8.2K times each, and 0.508% of those impressions turn into an interaction. That is about 0.388% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video and 30% are part of a thread. The account's strongest tracked post pulled 1.1K interactions, about 27x its own typical post. Recurring topics include #africaearthswildhome, #perpetualplanet, #rolex.
- What is National Geographic TV's engagement rate on X?
- National Geographic TV (@NatGeoTV) has an engagement rate of 0.002%, based on the median interactions across 20 original posts from the last 30 days against 2,104,294 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, National Geographic TV sits below the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NatGeoTV have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @NatGeoTV post?
- Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 1.27 posts per day across the measured window.