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National Geographic TV engagement report

@NatGeoTV - 2.1M followers on X

Measured over 20 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.002%
of 2.1M followers
Per impression
0.508%
8.2K views on a typical post
Reach
0.39%
of its followers see a post
Typical post
42
interactions (median)
Saved
0.025%
2 bookmarks on a typical post
Posting rate
1.27/day
active 70% of days
Peak time
13:00 UTC
Monday

A typical post picks up 42 interactions against 2.1M followers, an engagement rate of 0.002%. Posts are seen about 8.2K times each, and 0.508% of those impressions turn into an interaction. That is about 0.388% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video and 30% are part of a thread. The account's strongest tracked post pulled 1.1K interactions, about 27x its own typical post. Recurring topics include #africaearthswildhome, #perpetualplanet, #rolex.

Measured over 20 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #africaearthswildhome, #perpetualplanet, #rolex.

Where this sits in the catalog

At 0.002%, National Geographic TV sits below the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,491 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 196 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 5, 202627x their median

    We bet even the birds would have trouble telling the difference. #AfricaEarthsWildHome is now streaming on @DisneyPlus and @hulu. https://t.co/Vgy1IFB8h4

    1.0K84381299K viewsView on X
  • Aug 12, 202617x their median

    Just try to watch this without smiling. Just try. #NatGeoLION premieres Wednesday, August 19 at 9/8c on National Geographic. Streaming on @DisneyPlus and @hulu. https://t.co/g1Om0z6gSk

    59886211345K viewsView on X
  • Aug 23, 202616x their median

    It takes a lot for a lion cub to gain their father's acceptance, but Kio has a plan. #NatGeoLION is now streaming on @DisneyPlus and @hulu. https://t.co/k8aSykJxhV

    56585231330K viewsView on X
  • Aug 19, 202612x their median

    At just eight weeks old, Kio is ready to take his first steps into the big wide world, but he won't be going alone 💛 #NatGeoLION premieres Wednesday, August 19, at 9/8c on National Geographic. Streaming on @DisneyPlus and @hulu. https://t.co/4PaLTRIC1L

    3858912726K viewsView on X
  • Aug 11, 202610x their median

    Tom Hiddleston for Pompeii: Out of Time 📸: Charlie Gray #PompeiiOutOfTime with Tom Hiddleston is now streaming on @DisneyPlus and @Hulu. https://t.co/2Xjn6Jrmw2

    3418011823K viewsView on X
  • Aug 31, 202610.0x their median

    All-you-can-eat salmon season has officially begun 🐟🐻 At Brooks Falls, salmon face a six-foot leap upstream while brown bears gather for one of nature's greatest feeding spectacles. It's one of the few places on Earth where you can safely witness this incredible wildlife event up close. #NationalParksUSA is now streaming on @DisneyPlus.

    346645425K viewsView on X
  • Aug 27, 20269.8x their median

    The reviews are in, and LION is a roaring success 🦁 #NatGeoLION is now streaming on @DisneyPlus and @hulu https://t.co/f3dvImGCj1

    327695921K viewsView on X
  • Jul 25, 202610x their median

    The holy grail of Hotel de Crillon? We'll take three! Check out this exclusive deleted scene and see more of Antoni's travels in the rest of #BestOfTheWorld with Antoni Porowski! Now streaming on @DisneyPlus and @hulu. https://t.co/uPrjc48mp2

    2771214427K viewsView on X
  • Aug 3, 20268.2x their median

    The eruption of Vesuvius didn't just destroy—it also preserved. Archaeologist Darius Arya explains why bronze statues recovered from Herculaneum are such an extraordinary and rare find. #PompeiiOutOfTime with Tom Hiddleston is now streaming on @DisneyPlus and @hulu. https://t.co/FNzwWico6T

    273655228K viewsView on X
  • Aug 29, 20267.8x their median

    Kio is ready to be king—but does he have what it takes? 🦁 #NatGeoLION is now streaming on @DisneyPlus and @hulu. https://t.co/MQbbEneZ7M

    262613317K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#africaearthswildhome#perpetualplanet#rolex#superscamme#911onabc

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 42 interactions against 2.1M followers, an engagement rate of 0.002%. Posts are seen about 8.2K times each, and 0.508% of those impressions turn into an interaction. That is about 0.388% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video and 30% are part of a thread. The account's strongest tracked post pulled 1.1K interactions, about 27x its own typical post. Recurring topics include #africaearthswildhome, #perpetualplanet, #rolex.

What is National Geographic TV's engagement rate on X?
National Geographic TV (@NatGeoTV) has an engagement rate of 0.002%, based on the median interactions across 20 original posts from the last 30 days against 2,104,294 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, National Geographic TV sits below the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NatGeoTV have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @NatGeoTV post?
Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 1.27 posts per day across the measured window.

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