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National Geographic History engagement report

@NatGeoHistory - 791K followers on X

Measured over 6 original posts from a 30-day window, last computed on August 24, 2026.

Engagement

Per follower
0.007%
of 791K followers
Per impression
0.64%
9.1K views on a typical post
Reach
1.15%
of its followers see a post
Typical post
58
interactions (median)
Saved
0.022%
2 bookmarks on a typical post
Posting rate
0.53/day
active 37% of days
Peak time
15:00 UTC
Tuesday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 58 interactions against 791K followers, an engagement rate of 0.007%. Posts are seen about 9.1K times each, and 0.64% of those impressions turn into an interaction. That is about 1.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 67% carry an image or video and 17% link out. The account's strongest tracked post pulled 852 interactions, about 15x its own typical post. Recurring topics include #pompeiioutoftime, #911reunited, #timeandwater. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on August 24, 2026. Recurring tags: #pompeiioutoftime, #911reunited, #timeandwater.

Where this sits in the catalog

At 0.007%, National Geographic History sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Apr 12, 202615x their median

    The ancient Mayan art of Melipona beekeeping is helping these colonies thrive, which in turn helps entire forests. #SecretsOfTheBees is now streaming on @DisneyPlus and @hulu https://t.co/BR9sR1DN2Y

    694134195103K viewsView on X
  • Jan 21, 20263.7x their median

    The Neolithic settlement of Skara Brae in Orkney, Scotland is over 5,000 years old. It was rediscovered in 1850 when intense storms blew away some of the sand, earth, and plants that covered it, and was uncovered further after another storm in 1926. https://t.co/ZjeooCHNyE

    17634407.7K viewsView on X
  • Apr 29, 20263.1x their median

    Bee-lieve it or not, humans have kept bees for at least 6,000 years. Bees collect a positive electrostatic charge when flying, while the pollen grains on flowers carry a negative charge. This means pollen grains are attracted to bees’ bodies, making pollination easier! https://t.co/Lepzoez89J

    14234517.1K viewsView on X
  • Mar 11, 20263.1x their median

    Preserving a language means preserving a unique and irreplaceable aspect of humanity. #PoleToPole with Will Smith is now streaming on @DisneyPlus and @hulu. https://t.co/9nI8HUOmop

    1382319050K viewsView on X
  • Apr 24, 20262.6x their median

    Ancient rivers of ice have shaped valleys, nourished rainforests, and sculpted majestic mountains in Olympic National Park for tens of thousands of years—remnants of the last Ice Age still on the move today. #NationalParksUSA is now streaming on @DisneyPlus. #StepIntoWonder https://t.co/rh6uOHTg0d

    11334317.6K viewsView on X
  • Apr 13, 20262.6x their median

    An ancient shoreline stands vertical at Cal Orck’o, Bolivia—its dinosaur footprints showing how dramatically our planet can change. 🌍 #OneStrangeRock is now streaming on @DisneyPlus. #StepIntoWonder https://t.co/lzdgqkKJrM

    119254310K viewsView on X
  • May 10, 20262.2x their median

    Every recipe has a story behind it. And a lot of them involve Italian grandmothers. Don't miss the all-new season of #TucciInItaly, premiering May 11 at 9/8c on @NatGeoTV. Streaming on @DisneyPlus and @hulu. https://t.co/UhjLjk1sZi

    101233327K viewsView on X
  • Mar 2, 20261.6x their median

    Sometimes called the “Stonehenge of Sweden," Ale's stenar—Ale’s stones—consist of 59 stones arranged in the shape of a ship. Erected at least 1,400 years ago, the purpose of the stones is still unknown. #EuropeFromAbove is now streaming on @DisneyPlus. https://t.co/lOGeTAA9hd

    7616207.7K viewsView on X
  • Apr 20, 20261.6x their median

    Declared a UNESCO World Heritage Site in 1987, Aït-Ben-Haddou is recognized for preserving the wonder of traditional building techniques. Even today, restoration efforts continue to rely on earth rather than modern cement. ✨ #StepIntoWonder https://t.co/njT6mJhuwR

    7713215.8K viewsView on X
  • Jul 31, 20261.5x their median

    Over the course of a day, ash darkened the skies above Pompeii, debris rained down, and pyroclastic flows arrived in waves, burying the city and preserving it for millennia. #PompeiiOutOfTime with Tom Hiddleston is now streaming on @DisneyPlus and @hulu. https://t.co/hqP4bbFyOU

    3152518.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#pompeiioutoftime#911reunited#timeandwater

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 58 interactions against 791K followers, an engagement rate of 0.007%. Posts are seen about 9.1K times each, and 0.64% of those impressions turn into an interaction. That is about 1.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 67% carry an image or video and 17% link out. The account's strongest tracked post pulled 852 interactions, about 15x its own typical post. Recurring topics include #pompeiioutoftime, #911reunited, #timeandwater. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is National Geographic History's engagement rate on X?
National Geographic History (@NatGeoHistory) has an engagement rate of 0.007%, based on the median interactions across 6 original posts from the last 30 days against 790,603 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, National Geographic History sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NatGeoHistory have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @NatGeoHistory post?
Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 0.53 posts per day across the measured window.

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