Naomi Klein engagement report
@NaomiAKlein - 634K followers on X
Measured over 5 original posts from a 30-day window, last computed on October 6, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.3K interactions against 634K followers, an engagement rate of 0.21%. Posts are seen about 48K times each, and 2.77% of those impressions turn into an interaction. That is about 7.57% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 20% carry an image or video and 80% link out. The account's strongest tracked post pulled 9.7K interactions, about 7.3x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on October 6, 2026. Recurring tag: #fightingtechnofascism.
Where this sits in the catalog
At 0.21%, Naomi Klein sits above the 50th percentile of the 205,475 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 20% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 80% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 20% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 80% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 311 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 4, 20267.3x their median
Final NYT numbers on Haley Stevens v. Abdul El-Sayed: — Six outside groups spent $62 million for Stevens, giving her a nine-to-one spending advantage over Abdul — Half of that Stevens spend, $32 million, came from AIPAC's super PAC — AIPAC's super PAC spent more than any single group has in a federal Democratic primary this cycle
- Sep 12, 20265.6x their median
"If we want to oppose this new fascist strain, we really have to get a move on. 'I don’t tend to use this language, I try to be measured, but I think I’ve earned the right to escalate,' she says. 'The moment we’re in, people are really mad and however mad you are, it’s not enough. Because there is something so profound about no longer believing in the future, about seeing no value in our shared home, in the natural world. They’re traitors to creation.' https://t.co/T3lT9Q0CUI
- Jul 25, 20265.1x their median
The Trump administration is planning to dispatch two senior officials to Brazil on a mission to cast doubt on the fairness and integrity of the country’s electoral system before millions of Brazilians vote in a presidential election, according to officials. https://t.co/zKV0cxLarP
- Jul 7, 20264.3x their median
I truly fucked up not doing my due diligence on Platner before offering high praise for his communication skills (on another platform). Enough was out there at the time that I should have been more cautious. Especially because I met adventurer dudes like him while reporting in Iraq. Deep respect to all who got it right. I won't take down the bad post because that looks like hiding. But please know that I'm truly sorry I disappointed folks who trust me to be more careful. Most of all I'm sorry to the women who came forward only to be disbelieved and smeared. You deserved better and I feel absolutely gutted.
- Aug 6, 20264.0x their median
So NYT reports that Third Way is spending $15-million to discredit democratic socialism ahead of the presidential elections. “Their fear: Dr. El-Sayed was paving a path for a progressive to seize the party’s presidential nomination in 2028 — and then go on to lose the general election.” Except that is not their real fear. Their real fear is that the left will go on to *win* the general election, and, like Mamdani in NYC, prove that the left can govern. They are willing to throw the general election to Republicans by smearing the left and dividing and demoralizing the Dem base to avoid that outcome. How do we know they are willing gamble in this way? Because that's how Trump won the first time.
- Aug 7, 20263.9x their median
New poll shows Oliver Larkin, DSA candidate for FL-25, in statistical tie with Jared Moskowitz Jared Moskowitz: 40% Larkin: 38% Not sure: 22% The Florida Democratic primary is August 18, in 11 days https://t.co/wFqWvzOHyb
- Aug 9, 20262.8x their median
Here's @davidrkadler with a terrifying story about how tech oligarchs are trying to create their own start-up city-states, including in Latin America, and how far they are willing to go to protect these private fiefdoms. Honduras is Exhibit A. https://t.co/WAT3InqzQA
- Jun 22, 20262.0x their median
That time Amy Goodman and I interviewed Alan Greenspan about: - The failure of trickle down economics - His role creating the 2008 financial collapse and the oligarch class - His support for the invasion of Iraq and of shock therapy in Russia He was pissed. https://t.co/8KTjUT60IH
- Jun 22, 20262.0x their median
“What she did…was to make me think why capitalism is not only efficient and practical, but also moral” - Alan Greenspan, speaking about his guru Ayn Rand in 1974. It's worth understanding the role that this partnership played in unleashing the savageries of the modern market. When Greenspan was still working in the corporate sector, Rand’s ideas about the “utopia of greed” infused him with a powerful sense of mission: apparently, making money wasn’t just good for him - it was good for society as a whole. As for those who got trampled? Rand helped with that too: “Parasites who persistently avoid either purpose or reason perish as they should,” Greenspan wrote. This mindset served him well as Fed Chair, where he supported shock therapy in Russia (72 million impoverished) and in East Asia after the 1997 economic crisis (24 million pushed into unemployment). Not to mention attacks on welfare and trade unions in the U.S.... JD Vance, with his tight concentric circles of "love," is just the latest manifestation of this worldview.
- Sep 13, 20261.9x their median
Sometimes it's best to see and hear the elite death drive for yourself. So we made a short film to go with our new book. I have a feeling the algorithms won't like this one... https://t.co/yklVbEqwud
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.3K interactions against 634K followers, an engagement rate of 0.21%. Posts are seen about 48K times each, and 2.77% of those impressions turn into an interaction. That is about 7.57% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 20% carry an image or video and 80% link out. The account's strongest tracked post pulled 9.7K interactions, about 7.3x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Naomi Klein's engagement rate on X?
- Naomi Klein (@NaomiAKlein) has an engagement rate of 0.21%, based on the median interactions across 5 original posts from the last 30 days against 633,810 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.21%, Naomi Klein sits above the 50th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NaomiAKlein have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @NaomiAKlein post?
- Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 1.53 posts per day across the measured window.